Riq

yeet

[Riq @Zariqarman]

“One day you’ll have to bury your father and that day you will realize , that you lost the only man who ever wanted to see you become better than him”

This quote hit me hard

[X @XaviercMiller]

No man wants you to win more than your father.

[Riq @Zariqarman]

you stop guessing once you lived the pattern

[cessi 🥤 @ceciiii07]

grandmas passing you money like a drug deal >>>>>

[Riq @Zariqarman]

either you play the game, or the game plays you

[Riq @Zariqarman]

let’s see how this goes…

[ecomchigga @ecomchigga]

sat next to a guy on a flight who smelled like old money

rolex. tailored suit. reading a physical newspaper like it was 1987.

figured he was some finance executive or inherited wealth.

we got talking. I mentioned I sell stuff online.

he put down his newspaper.

"what kind of stuff?"

digital products. courses. ebooks. that kind of thing.

he smiled weird.

"I made $4 million last year selling a PDF about aquariums."

I thought he was messing with me.

he wasn't.

this guy is 61 years old. spent 30 years as an accountant. hated every second of it. retired at 55 with decent savings but nothing crazy.

his hobby was aquariums. had been keeping fish tanks since he was 12.

"my wife told me to start a blog so I'd stop boring her with fish facts."

so he did. wrote about aquarium stuff 3 times a week. water chemistry. tank setups. fish compatibility.

for 2 years nobody read it.

"I had maybe 50 visitors a month. all probably bots."

but he kept going because he had nothing else to do.

year 3, one article ranked on google. then another. then another.

suddenly he was getting 100K visitors a month. all people searching for aquarium help.

"I realized these people would probably pay for a complete guide. so I wrote one."

147 pages. everything about setting up and maintaining an aquarium.

priced it at $47.

first month: $6K
first year: $340K
last year: $4.2 million

from a PDF about fish tanks.

I asked about his marketing strategy.

"I don't have one. google sends people to my blog. blog mentions the guide. people buy it. I go play golf."

no email sequence?

"I have a newsletter. I send fish tips once a week. sometimes I mention the guide at the bottom. that's it."

no upsells?

"I made a second guide about saltwater tanks specifically. $67. people who bought the first one usually buy the second. that's my whole business."

no team?

"my wife helps with customer service. we get maybe 10 emails a day. most are just people showing us their tanks."

this 61 year old retiree built a bigger business than most "entrepreneurs" I know.

no ads. no funnel hacks. no growth strategies. no personal brand.

just mass expertise in one weird niche and patience to let it compound.

before we landed he gave me advice I didn't ask for:

"everyone your age wants to get rich fast. that's why most of you stay broke. I wrote about fish for 2 years before making a dollar. now I make more than I did in 30 years of accounting. speed is overrated. patience pays."

the plane landed. he grabbed his newspaper and walked off.

probably went home to feed his fish.

[Riq @Zariqarman]

shoutout to the parents who make time to support their kids on a working-day morning, that effort doesn’t go unnoticed

[Riq @Zariqarman]

got told I look sharp and different today, interesting choice of words

[Riq @Zariqarman]

Happy Heavenly Birthday, Dad ❤️ It’s been 12 years since you’ve been gone, and I miss the man who wanted me to be better than he was. I graduated, and I hope you’d be proud of how far I’ve come. Thinking of you today.

[Riq @Zariqarman]

where do i get white shirt for work tho?

[Riq @Zariqarman]

some songs just belong to someone

[Riq @Zariqarman]

she pulled up with chocolate,my weakness and yeah, it’s got me stuck.

[Riq @Zariqarman]

while I wish Dad could be here physically, I know his strength and love got me to this point, forever proud to be your kid. ❤️🎓

[Riq @Zariqarman]

big milestone vibes today haha

[Riq @Zariqarman]

fire drill testing right at lunch hour, and all the lifts are shut. perfect timing tho

[Riq @Zariqarman]

my ex saw me, followed me into the bathroom just to approach me, and then walked away like, 'you really think I'm going to chase you?

[Riq @Zariqarman]

back at it with the lads , nothing like it. missed this kind of reset

[Riq @Zariqarman]

being direct is fine, but being rude isn’t a personality trait

[Riq @Zariqarman]

loyalty used to be my thing, then I learned what the game really was.

[Riq @Zariqarman]

moved in silence. two came through.