It actually works well as OOH advertisement but it also greatly depends on the campaign creative and target audience. Most people dont know the details because everybody is stuck on digital advertising but physical advertising like billboards do well for awareness.
To Business owners that have advertised with Billboards before, please how did it go? Was it worth the money?
Do people even read Billboards ? 😂.
Today, I saw about 3 of this brand’s billboards and I was like omoooo. No be small money be that o
I’m a big Davido fan and Infact I love him way more than anyone else... and I still agree Wizkid is the greatest of his generation. The numbers, longevity and achievements back that up
That doesn’t reduce anyone else’s impact. Infact If we’re talking pure talent plus numbers, Burna Boy stands at the very top
There can be 'greatest', 'best' and 'most consistent' or 'Most Influential' in this same genre ... the space is big enough for everyone to occupy different lanes
Davido may not be the most technically gifted but he’s elite and right there at the very top by every metric that matters (Big 3)
They all played key roles in pushing the culture to where it is today
And finally... Fela is in a class of his own. No comparisons
Afrobeats exist today because someone took the bold step to create and Kickstart the movement.. There would be no Saheed Osupa without Sikiru Ayinde Barrister.. If Osupa becomes the most awarded Fuji artists today it doesn't make him a bigger icon than Sir SAB
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