they built a $100 million brand and their ads never mention the product.
@mengotomars run 2,000+ ads at once, all about the belly fat and the 3pm crash.
none of them send you to a product page. they send you to a quiz.
#brandstory#howtostartabusiness#dtc#brandowner
most celebrity brands fail. chamberlain coffee didn't.
emma was already drinking coffee in every video. she didn't create a market — she stepped into one that was already there.
full breakdown on youtube
#brandstory#howtostartabusiness#dtc#brandowner#viralbrand
they made $140 million in 13 months selling pillows.
Mellow doesn't pay influencers. it sends free pillows and lets tiktok shop pay the commission.
then the site turns a $50 pillow into a $300 order.
full breakdown on youtube
#brandstory#howtostartabusiness#dtc#brandowner
42 updates in three months. This is what shipped at Zipchat in Q3 ⬇️
Seven chapters, one for each part of the product.
The full edition, chapter by chapter: link in the first comment.
a pro snowboarder tore his acl and built a $165M deodorant brand.
salt & stone took zero vc and was profitable from day one.
then 15 pe firms fought over it.
full breakdown on youtube
#brandstory#howtostartabusiness#dtc#brandowner#viralbrand
Jordan Nathan got poisoned by his Teflon pan. Built @CarawayHome — colorful non-toxic cookware. $100M/year.
150K waitlist before launch. Zero paid ads for the first month.
2M+ customers. Thousands of stores.
#caraway#brandstory#fyp#cookware#startupstory
The brand: @AlaniNutrition Pastel cans that look like skincare, not gym supplements.
Gifted to thousands of creators at the same time — suddenly every girl online had one.
Six years. $1.8B acquisition by Celsius.
#alaninu#brandstory#fyp#energydrinks#startupstory
Nude Project: €600 → €26M/year. Started in grandma's living room.
Sold the vibe, not the clothes. Flew grandma to Milan Fashion Week — went viral.
€26M. Bootstrapped. No investors.
#nudeproject#brandstory#fyp#streetwear#startupstory