The Luca Netz Method
At 16 he walked away from school and ended up homeless in South Central LA, surviving by organizing underground rap shows and sleeping on couches. He got in early at Ring as one of the first employees, watched it scale from 20 people to thousands, and left before Amazon bought it for a billion. By 18 he was already dropshipping gold chains on Shopify, hitting his first million, running La Gold Cartel as CEO, becoming CMO of Von Dutch, and later helping turn Gel Blaster into North America’s fastest-growing toy company. Then, in the middle of the NFT winter, he saw something nobody else did: he bought Pudgy Penguins for $2.5 million and put more of his own money in to keep it alive
What came next:
🎯Turned cartoon penguins into a real brand with toys in Walmart, Target, Amazon, Walgreens and Chuck E. Cheese
🎯Over 1 million units sold
🎯$10 million+ revenue in the early years
🎯Tens of billions of Giphy views
🎯$1.5 billion $PENGU airdrop
🎯Built Abstract, the consumer crypto chain
🎯Raised $11 million led by Founders Fund
🎯TCG cards and plushies now nationwide in Target
🎯Official NHL partnership
🎯Featured on the Las Vegas Sphere
🎯Launched the Pengu World Tour connecting the community globally
⌛️Project Quantum (1:1 token launches on Nasdaq/NYSE) next once regulatory clarity hits
From sleeping on floors in South Central to building one of the few brands that actually wins in both Web2 and Web3
Ignore the noise. Ship relentlessly. Keep building when everyone else stops.
That’s the method
The Luca Netz Method
At 16 he walked away from school and ended up homeless in South Central LA, surviving by organizing underground rap shows and sleeping on couches. He got in early at Ring as one of the first employees, watched it scale from 20 people to thousands, and left before Amazon bought it for a billion. By 18 he was already dropshipping gold chains on Shopify, hitting his first million, running La Gold Cartel as CEO, becoming CMO of Von Dutch, and later helping turn Gel Blaster into North America’s fastest-growing toy company. Then, in the middle of the NFT winter, he saw something nobody else did: he bought Pudgy Penguins for $2.5 million and put more of his own money in to keep it alive
What came next:
🎯Turned cartoon penguins into a real brand with toys in Walmart, Target, Amazon, Walgreens and Chuck E. Cheese
🎯Over 1 million units sold
🎯$10 million+ revenue in the early years
🎯Tens of billions of Giphy views
🎯$1.5 billion $PENGU airdrop
🎯Built Abstract, the consumer crypto chain
🎯Raised $11 million led by Founders Fund
🎯TCG cards and plushies now nationwide in Target
🎯Official NHL partnership
🎯Featured on the Las Vegas Sphere
🎯Launched the Pengu World Tour connecting the community globally
⌛️Project Quantum (1:1 token launches on Nasdaq/NYSE) next once regulatory clarity hits
From sleeping on floors in South Central to building one of the few brands that actually wins in both Web2 and Web3
Ignore the noise. Ship relentlessly. Keep building when everyone else stops.
That’s the method
Break the Wheel Talks is starting right now! 🎙️
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I love that Hamieverse is building with purpose and working toward its mission of positively impacting 1 million lives 💙
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