Social Media | Email & SMS Marketing Specialist

🙋‍♀️ I help businesses convert customers & generate revenue on autopilot

🇦🇺 Sydney, Australia Based

👉 Click the link for access to FREE email templates

[Social Media | Email & SMS Marketing Specialist @ZoeHogbin]

Elevate your marketing strategy in 2024! I can help with strategic database management, email/SMS marketing, social media management, and paid advertising.

📈 Ready to skyrocket your success? Let's chat and explore how I can tailor strategies for your business growth.

[Social Media | Email & SMS Marketing Specialist @ZoeHogbin]

🌟 There was a missed opportunity here to include a personalisation in the subject line (new product + unfamiliar brand)

🌟 Moving the loyalty data further down into the email (distracting)

This may be a hot-take so comment below if you disagree 👇

[Social Media | Email & SMS Marketing Specialist @ZoeHogbin]

One would say this marketing email ATE it up 👀

This email from @aterewards landed in my inbox this morning and I had to share!

They have used their branding throughout the marketing email to make it more enticing to engage with.

I explain... (1/3)

[Social Media | Email & SMS Marketing Specialist @ZoeHogbin]

(2/3) The use of a gif at the start is one of my favourite strategies to increase time spent looking at an email and it was super effective here!

The business has also included a compelling, clear offer that is easy for the user to understand next steps.

MY SUGGESTIONS below

[Social Media | Email & SMS Marketing Specialist @ZoeHogbin]

The best part about forgetting an ingredient for tonight's dinner and having to quickly duck into woolworths was catching this sunset. Anyone else get any nice photos?

[Social Media | Email & SMS Marketing Specialist @ZoeHogbin]

@EmailWithAndy This is nice 😍

[Social Media | Email & SMS Marketing Specialist @ZoeHogbin]

3. Further optimise the layout and images for mobile - some of the text within the images display a bit small on mobile which can cause some frustration for users.

Want me to do a review of your favourite brand? Let me know 👇

[Social Media | Email & SMS Marketing Specialist @ZoeHogbin]

Day 2 of rating a random marketing email I recieve as a marketing strategist!

This email caught my eye due to the engaging subject line - lots of businesses hesitate to use emojis in the subject but I say GO FOR IT!

It's a great way to make your email stand out from the flood.

[Social Media | Email & SMS Marketing Specialist @ZoeHogbin]

2. Reduce the amount of images - use text within the email where possible. This takes a bit more time when building the email but ensures that all email clients (e.g. Outlook, Gmail etc.) will display the necessary content.

[Social Media | Email & SMS Marketing Specialist @ZoeHogbin]

Overall this email is a great example of a business who provides value whilst strategically selling to their customers via their marketing communications #MarketingStrategy

[Social Media | Email & SMS Marketing Specialist @ZoeHogbin]

Judging a random marketing email I get to my inbox as a business growth expert day 1!

This marketing email is a great example of a business who understands their audience!

It also effectively positions the product as a solution. Suggested improvements in the replies below 👇

[Social Media | Email & SMS Marketing Specialist @ZoeHogbin]

THINGS I WOULD IMPROVE:
🌟 Animated GIF header
🌟 Adding a first name personalised to the email subject line
🌟 A coloured or textured background to help make the products pop
🌟 Point of difference reminder or review at the end for added social proof

#EmailMarketing

[Social Media | Email & SMS Marketing Specialist @ZoeHogbin]

SAME CONTENT. DIFFERENT DESIGN.

Which email newsletter do you prefer?

It's crazy the difference intentional design can make to the success of your marketing strategy.

#emailmarketing #hospitalitymarketing

[Social Media | Email & SMS Marketing Specialist @ZoeHogbin]

@EmailWithAndy Send

[Social Media | Email & SMS Marketing Specialist @ZoeHogbin]

@yassin_baum Template

[Social Media | Email & SMS Marketing Specialist @ZoeHogbin]

@IdrisEcom_email Native

[Social Media | Email & SMS Marketing Specialist @ZoeHogbin]

@klaviyo Super excited for how this is going to shake up the industry! It's going to challenge a lot of marketers who don't have a clear segmentation/personalisation strategy in place which I am here for!!

[Social Media | Email & SMS Marketing Specialist @ZoeHogbin]

Do you email marketing campaigns get you results like this? If not, let's have a chat 🤔👀

[Klaviyo @klaviyo]

📫 55%+ YoY growth in subscribers
💰 2x+ YoY growth in YTD Klaviyo-attributed revenue
🛍️ 50%+ YoY growth in YTD placed order rate on emails

Learn how @hudabeautyshop transformed their email marketing with Klaviyo in under 3 months: https://t.co/AhcxJKT6gJ

[Social Media | Email & SMS Marketing Specialist @ZoeHogbin]

📧✨ Post-Google update, the era of generic marketing newsletters is fading fast! I share why in the video

Don't let your newsletters be the downfall of your digital marketing strategy . 📧💡 Follow for more.

#EmailMarketing #GoogleUpdate #sydneybusiness