Behind the scene ARIH development:
1. 3 years ago, BTS members themselves came up with the initial concept, saying, "Let's make the noodles and drinks we want to eat." It's not a simple collaboration. The members really created this from the very beginning.
2. The direction was clear. No spicy or stimulating flavors. It was a taste that harmoniously blended East and West while preserving Korean sensibilities. They wanted something that all global fans could enjoy.
3. All the members love carbonated drinks, but the guilt they felt every time they drank one was a problem. So, the goal was to achieve three things simultaneously: "It must be healthy, have a lively carbonation, and absolutely cannot taste bad." From the development team's perspective, this was truly a Mission Impossible, lol.
4. The same goes for caffeine. Since there was a member who couldn't drink coffee, they decided to go with natural caffeine, but finding ingredients that could get export approval to the U.S. was another battle.
5. All seven members were incredibly actively involved.
They contributed their opinions on every single detail, from the flavor and ingredients to the concept. They said that reaching a consensus was the hardest part, especially regarding the noodles, because all the members were experts in the field. But that is also the reason why they created such high quality.
6. After settling on the flavor, they spent three months just on the brand naming. The members strongly pushed for "ARI," taking inspiration from the 2.0 album title "Arirang," but 3 letters are unregisterable as trademarks. It reportedly took three months just to persuade them to change it to "ARIH" lol.
7. The design was no easy task either. Their standards as BTS artists were so high that proposals kept getting rejected. Eventually, the members personally created and submitted a design guide. That is why the flavor, name, and design are all BTS creations.
8. The members reportedly said they "would highly recommend Dual Soda to their parents." They also said they carry the noodles, soda, and energy drinks with them when they go on concert tours around the world.
9. They didn't make it just to sell it; they made it because they genuinely wanted to eat it themselves. That is the message that emerged from it: "We hope you like what we like, too."
10. This is why it is different from just any idol collaboration product. 3 years, 7 members, and they did everything themselves; flavor, naming, and design. ARIH was truly made by BTS.
[INFO] #BTS Dominates 'The City' on the Largest Scale in Las Vegas History..Super Bowl & F1 Level
BTS has taken over the largest entertainment city in the USA with their global campaign, 'BTS THE CITY ARIRANG - LAS VEGAS'
According to the Las Vegas Convention and Visitors Bureau, excluding mega sports events such as the Super Bowl and Formula One (F1), #BTS is the first group to undergo a 'City-wide Activation,' where the entire city mobilizes for a single artist.
https://t.co/myqhszvTks
JUNE IS GOING TO BE A GOOD MONTH.
JUNE IS GOING TO BE A GOOD MONTH.
JUNE IS GOING TO BE A GOOD MONTH.
JUNE IS GOING TO BE A GOOD MONTH.
JUNE IS GOING TO BE A GOOD MONTH.
JUNE IS GOING TO BE A GOOD MONTH.
JUNE IS GOING TO BE A GOOD MONTH.
JUNE IS GOING TO BE A GOOD MONTH.
[INFO] #BTS, From Music Releases to Concerts. 13th Anniversary Festa Timetable Revealed!
The title of this year's festival has been named '13(B)TS.' Going beyond the number 12, which signifies a complete cycle, the title embodies the meaning of a starting point: moving forward to the next chapter by adding a new '1' unique to BTS and their fandom, ARMY, to the journey of the past 12 years.
The released timetable was designed using the official logos of their past albums. The festival kicks off on the 4th with the release of BTS's signature content, the 'Family Photo.' Following this, on the 5th, the performance video for "Hooligan," a track from the 5th studio album "ARIRANG," will be unveiled.
On the 7th and 8th, "NORMAL LOG" and "13 SIDE FILM," capturing the members' natural daily lives, will be released sequentially.
In particular, new episodes of "Run BTS 2.0," the team's representative self-produced variety show, are teased for the 10th and 11th, garnering high anticipation.
On the 12th, the new song "Come Over," which was previously included exclusively on the deluxe vinyl of the 5th studio album, will be released as an official digital track. Produced by member Suga , this song conveys their sincerity to the fans who have stood by their side for a long time, featuring an honest confession of eventually finding "you" even amidst wandering
Along with this, a limited edition picture disc vinyl of "Arirang" is also set to be released on the same day.
The highlight of the festival will take place in Busan. BTS will hold their World Tour "Arirang" at the Busan Asiad Main Stadium for two days, on the 12th and 13th. This marks their first performance in Busan in approximately 3 years and 8 months since their concert in October 2022 to support the bid for the 2030 Busan World Expo.
Holding symbolic significance as their first domestic stadium concert to meet fans as a complete group following their military discharge, the concert sold out all seats for every show immediately upon the start of ticket sales.
https://t.co/SmN60c3ds8
a bold expression of the global icon’s authentic style.
a first of its kind collaboration.
this is Jung Kook for Calvin Klein.
available from May 19th, 6pm EDT online.
May 20th in select stores.