021playbook

Scale your startup from 0 to 1 with a proven Go-to-Market playbook

[021playbook @021playbook]

Lots of deep-tech companies solve the right problem the not-so-right way. Make sure your first commercial hire is someone who can excite the technical buyer, the sales will follow. #gotomarket #deeptech

[Kejal Shah - 021 Playbook @kejalrshah]

In deep tech your first commercial hire is not an AE with a quota. It is someone who can argue about measurement setups with the person buying. Hire for the conversation, not the close rate.

#deeptech #gtm

[021playbook @021playbook]

Managing investment in a deep-tech startup isn’t the same as that in a SaaS startup. The success metrics, growth drivers and traction indicators all differ. Read more - https://t.co/gSg2Q4aXKE #deeptechgtm #deeptech #gotomarket

[021playbook @021playbook]

The playbook that worked in SaaS stops working in deep tech. Founder need to realize this earlier than later. More on this topic here https://t.co/LrMlABv4jb #deeptechgtm #deeptech #gotomarket

[Kejal Shah - 021 Playbook @kejalrshah]

In deep tech, founders spend years de-risking the technology. The commercial side rarely gets the same treatment.

A playbook is that de-risking applied to go-to-market: who you sell to first, what you're selling, & what the process looks like. #deeptechgtm

[021playbook @021playbook]

A crucial difference between sales hiring at #SaaS and #deeptech is that the usual AE-SDR model doesn't fit. You need subject matter experts doing sales, sales engineers that can understand the problem and explain the solution.

[021playbook @021playbook]

Excited to announce that kiutra has chosen 021 Playbook to scale their Go-to-Market function. No helium = lower opex. Faster research results, faster time-to-market. Sustainable business, sustainable world! #gtm #deeptech #quantum #cryogenics

[021playbook @021playbook]

At 021 Playbook, we use AI to give founders 3 #ICP options.
Not guesses — data-driven starting points.
From there, automation can take over.
But the PMF → ICP leap is still very human.
#AI #gtm #startups

[021playbook @021playbook]

The next step after finding #PMF is clarity.
Who are the customers you should go after?
That’s where defining ICP matters — and where most startups get stuck.

#founders #sales #gtm

[021playbook @021playbook]

#PMF doesn’t guarantee scale.
Your first customers are usually founder-found — and often random.
The real challenge starts after PMF.

#startups #gtm

[021playbook @021playbook]

Most GTM plans die in the gap between strategy and execution.
AI can shrink that gap from months to minutes.
#startups #AI #gtm #founders

[021playbook @021playbook]

Every startup has 2 clocks:

1. Burn rate

2. GTM speed
AI can’t change clock #1 — but it can radically accelerate #2.

#startups #gtm #AI

[021playbook @021playbook]

Early GTM feels like throwing darts in the dark.
AI turns on the light:

Who to target

What to say

When to say it

#sales #AI #founders

[021playbook @021playbook]

The first 10 customers come from hustle.
The next 100 come from clarity.
AI is helping us bridge that gap faster than ever — turning guesswork into focus.

#startups #AI #gtm #sales #founders

[021playbook @021playbook]

Speed is the real moat in early-stage GTM.
If it takes weeks to define your ICP and run your first outbound, you’ve already lost ground.
AI makes that process almost real-time now.

#startups #gtm #AI #founders

[021playbook @021playbook]

GTM isn’t a plan — it’s a cycle.
You build, test, learn, and repeat until it sticks.
AI is making that loop so short it almost feels unfair.

#startups #AI #gtm #sales

[021playbook @021playbook]

The next wave of GTM isn't more tools — it's faster learning loops.
AI lets founders go from "maybe this ICP" to "we booked 3 calls" in a single day.
That's not automation — that's acceleration.

#startups #gtm #AI #sales

[021playbook @021playbook]

#PMF isn’t a finish line.
It’s the start of figuring out:

Your real #ICP

The messaging that lands

The motion that scales
AI can compress that journey from months to minutes.

#founders #gtm #AI #startups

[021playbook @021playbook]

In early-stage sales, speed isn’t just an advantage — it’s survival.
AI now lets us go from idea → ICP → outreach in the same afternoon.
That used to take months.

#startups #gtm #AI #sales

[021playbook @021playbook]

Most GTM plans die in the gap between strategy and execution.
AI can shrink that gap from months to minutes —
turning ICP clarity into customer conversations, fast.

#startups #gtm #AI #sales #021playbook

[021playbook @021playbook]

#PMF isn't the end.
It's the beginning of commercial chaos —
Who’s the real buyer?
What message lands?
How do you scale without guessing?
This is where #AI gets interesting. #021playbook