How to rebuild a broken agency offer into a $1MM/yr consulting business
We got on a call a few weeks ago with the founder of an advisory board company that already had clients, referrals and enough traction to prove demand existed, yet the economics of the business felt completely disconnected from the value being created
The company sold advisory board engagements for $100K spread across three years
Once you break down the numbers, the engagement generated roughly $2,777 per month, placing a strategic advisory relationship in the same pricing range as outsourced talent and mid-level execution support
That pricing decision shaped the entire sales conversation
A service sitting at the center of high-stakes strategic decisions had been packaged and priced like operational support
The founder's goal for the following year was to land sixteen new engagements
At $100K per engagement, that's roughly $1.6M in contract value
The more we looked at the business, the less the pricing made sense
An eight-figure founder isn't dealing with the same problems as somebody trying to get their first few clients
The stakes are completely different when a hiring decision can cost six figures, an expansion mistake can wipe out years of profit and a poorly executed acquisition can destroy millions in enterprise value
The further a company grows, the more expensive judgment errors become
Yet the company helping founders navigate those decisions had packaged itself like an outsourced support function
Every engagement was priced around $100K when the value being delivered justified something much closer to $200K
Across sixteen clients, that gap alone represents another $1.6M in contract value
Before even factoring in recurring retainers and longer client lifecycles, the business was leaving seven figures on the table
As we dug deeper into the business, another issue became obvious
The company's marketing revolved around advisory boards, while clients were actually paying for access to experienced operators capable of challenging assumptions, exposing blind spots, pressure-testing major decisions and applying pattern recognition gathered from situations the founder had never encountered before
The positioning focused on the existence of the advisory board, encouraging buyers to place the engagement inside an administrative category even though the economic value sat much closer to governance, capital allocation and enterprise value protection
The positioning was rebuilt around that reality
Instead of presenting the service as a way to build and manage advisory boards, we recommended reframing the offer around formalizing decision-making before growth, complexity and capital commitments made judgment errors increasingly expensive
That framing naturally shifts the discussion toward governance, risk management, expansion decisions, stakeholder management and capital preservation because those are the outcomes buyers ultimately care about
Pricing followed the same logic
The company had spent years adjusting fees incrementally, searching for the point where resistance appeared
We suggested working backwards from the economic value attached to the decisions being influenced instead
When an engagement affects decisions tied to $10M, $20M or $50M of enterprise value, charging a few thousand dollars per month creates a disconnect between the commercial model and the outcome being protected
So his pricing needed to upgrade from a $100K spread over 3 years to:
- $40K-$50K upfront installation
- $10K-$20K/mo ongoing decision infrastructure retainer
- Removal of the 3-year cap
The acquisition strategy required the same level of adjustment
Historically, the company attracted founders looking for perspective, accountability and occasional guidance
We suggested focusing more heavily on situations where the financial consequences attached to decision quality become larger and easier to quantify: capital raises, acquisitions, exits, geographic expansion, succession planning and investor oversight
Liquidity events, capital raises, acquisitions and geographic expansion create environments where the cost of poor judgment becomes easier to quantify, making strategic decision infrastructure significantly easier to justify
Rather than opening conversations around advisory boards, we recommended leading with the business event creating the pressure in the first place
A founder preparing for a sale, entering PE conversations or deploying freshly raised capital already understands the consequences attached to a handful of major decisions
The conversation starts from economic exposure rather than the mechanics of the advisory board itself
Consulting businesses spend years redesigning deliverables, introducing new services, changing acquisition channels and adding layers of complexity to offers that already create meaningful value
Meanwhile, the market interprets the offer through one lens while the founder evaluates it through another
That gap affects pricing, acquisition, positioning and buyer quality long before it shows up in revenue
Buyers ultimately respond to the economic story surrounding an offer
Change the story, and the economics attached to the offer often change with it
If you want us to work with you 1:1 on your offer, identify where you're leaving money on the table and rebuild it around buyers with actual budgets
DM "SOVEREIGN"
A few days ago we booked 60+ calls within a few hours for one of our clients
Even though they ran one of the most efficient outbound operations across our entire book of clients
We were engaged for something completely different, but we noticed a gap in how they were framing their approach
So we proposed a single angle they'd never tested and ran it on a small batch of cold leads
10+ replies within the first minute
25 booked calls in 30 minutes
Then they deployed it across the full list and booked over 60 calls inside a few hours.
They never even knew they were sitting on an angle that could take over their entire market within a week
Every buyer inside your vertical is coded in a specific way
They could be wired by the capital they answer to, the power sitting above them or the outcome they're afraid of being blamed for
Read between the lines and you find the exact thing that makes them hard
That’s why we know we can step into any market, with any offer and have it’s biggest buyers answering us within a week
Because we know how to read the room before we ever step into it
The same gap sits underneath every function where money actually moves
The market is drowning consultants and agencies that make a few recommendations without making any money
We have barely seen anyone actually read what a buyer is actually wired to fear and then go inside and rip the result out themselves
And although a majority our engagements run on a consulting basis
In nearly every one the strategy performed 10X better the moment we ran the operation ourselves instead of just handing the strategy
So every single time we proposed a strategy, we’d have our clients ask us to just run it for them because they knew they would make much more money if we just directly handled it
Beside a select few cases, until recently the answer was no
But we’re now rolling out DFY engagements across a defined scope, structured by the type of company
We’ve run DFY solutions across agency & lead gen offers, finance offers, all the way up to institutional firms & Fortune 500's companies
Depending on where you’re at, we’re going to install the exact same origination and implementation systems we run internally directly inside your business
If you’re interested, DM “DFY”
Go to Google and find public reports, white papers and PDFs published by the top consulting firms
Download the first ten results
You now have the raw material for a $25K offer
Every major consulting firm publishes their methodology for free
Open five of these documents from a single vertical
Pull every decision framework, evaluation criteria and operational logic inside them
Strip the institutional branding and identify the underlying mechanism
What problem is this framework solving, and for which buyer
Rebuild it in your own language
Attach it to a specific problem your buyer has right now
If the Blackstone LP update describes how portfolio companies accelerate post-acquisition operations
Then your version becomes a Post-Acquisition Operational Velocity System for mid-market PE firms running $50M-$200M roll-ups
Then give it a name with the same formula each time:
Proprietary Modifier + Industry Term + System Word
"Institutional Deal Readiness Protocol."
"Carbon Market Entry Architecture."
"Precision Capital Deployment Engine."
The ICVCM and Gold Standard publish full governance frameworks for carbon credit markets
Seven-figure contracts being traded over WhatsApp with zero modern acquisition infrastructure
Extract it, rename it and then package it in a clean deck
Present it with the right posture to a boutique carbon intermediary and price it at $30K
The ROI conversation takes thirty seconds because the buyer already knows what this costs to produce at major consulting firms
We had one of our clients run this exact play in real estate
His mechanism was to run outbound to source capital for developers
Nothing original about the offer, but it was structurally identical to how institutional originators describe their own processes in public filings
He renamed it the Institutional Capital Acquisition Platform
Scaled to $100k/mo fast
This is what every consulting firm that ever billed $800 per hour has always done
The framework was invented once and sold a thousand times
Alright mfs, if you haven't realised it yet
Your B2B offer has about 6 months before AI makes it worth $0
We put together a 23-page doc with 25+ AI-proof offers that will keep generating 7-figures/yr
(even if you have zero experience or sell something AI can already automate)
Our student closed a $20K deal last week using this exact list
RT + follow & comment "DOC" and I'll send it
If you carry expertise and deep knowledge, you’re already sitting on a multi-million engine
Here’s how to switch it on:
Before we get into the model, we need to put an end to one of the dumbest narratives circulating online
The self-righteous idiots who love to virtue-signal about how “selling a course is gay”
Every time someone says that, they think they’re displaying moral purity or intellectual superiority, when in reality they’re publicly admitting they’re retarded
Refusing to productize your expertise isn’t noble
You’re just burning a fuck ton of money
Over the last few months, we’ve been building a model for an international lawyer in our network
He’s operating across multiple jurisdictions with clients moving assets, restructuring companies, buying residencies, and fixing up their global tax exposure
The system we’ve built essentially takes the lawyer’s expertise and distributes it across multiple white-label front-end brands operating under completely different narratives
Each of these brands sells a small, targeted info asset, migration guidance, structuring strategies, residency intel, regulatory positioning, whatever angle resonates with the persona they’re built for
People look at these small front-end products and assume we’re doing education, but the real function is completely different
Every sale puts cash in the system while also telling us exactly who the buyer is, what they need, and how urgent their situation is
The product becomes the entry point that funds itself, pulls the market toward you, and sends the most serious and pre-qualified profiles straight to the main brand
What makes the model so powerful is that none of these front-end brands are tied to the lawyer’s name
That gives us total creative freedom to be aggressive, polarizing, and hyper-specific without diluting the authority or positioning of his primary firm
Each brand attacks a different demographic cluster, and within each cluster we break the audience down further, like Russian dolls, into three or four sub-personas that respond to different pain points
One brand is built for entrepreneurs shifting assets abroad
Another is shaped for agency owners and ecom founders who start doing volume and realise their domestic setup has become a liability
A third speaks to traditional business owners preparing for relocation, succession, or inheritance restructuring
And inside each of those, we split again: crypto guys, high-income consultants, small fund operators, traders, corporate nomads, and so on
The front-end products get buyers through the door, but the real purpose is to identify psychological profiles, segment intent, and qualify prospects through their purchasing behavior
And because these products are paid, the acquisition engine is effectively self-liquidating
While normal firms burn money to capture leads, our system gets paid to do it
We acquire thousands of leads per week across multiple brands, each with a distinct tone, narrative, and funnel architecture, all converging quietly toward the same backend
This is where the model becomes a capital machine
No matter which white-label brand the customer enters through, all roads eventually lead to the lawyer’s main firm
The high-trust backend offer where the real revenue happens: legal structuring, international tax strategy, residency planning, entity architecture, inheritance strategy, banking optimization, cross-border compliance, and all the complex engagements the front-end ecosystems were designed to feed
The result is a dual-stream revenue engine that prints money on both ends
The front end generates cash every day while simultaneously filling the pipeline with qualified prospects
The backend collects the high-ticket work and long-term engagements
Together, the system now produces between $8,000 and $15,000 per day in revenue, depending on demand spikes
And since the recent escalation involving Iran, the numbers have leaned closer to fifteen
A lot of people are reconsidering their residency, their structures, their asset protection strategies, and their overall exposure
The lawyer isn’t “selling courses”
He’s weaponizing knowledge into distribution nodes that expand reach, influence, and deal flow without ever touching his core brand
He’s converting intellectual skill into leverage, infrastructure, and compounding engines that work 24/7
This is the difference between being an expert and owning a capital system
One sells time
The other owns pipelines that will keep producing long after the expert stops working
And the part that turns this entire system into a printing press is that the white-label brands don’t just feed the lawyer’s backend
They also generate a second layer of revenue because every lead entering these funnels becomes an asset we can cross-monetize with other offers inside our network
Among the flow of people entering the ecosystem each day, the lawyer sends us the profiles that have the right level of income, urgency, and complexity
Those are perfect candidates for a strategic “marketing audit” that consistently converts into consulting engagements priced between $30K and $60K
The funnel warms them, the product qualifies them, the lawyer filters them, and by the time they reach us they already trust the ecosystem and know exactly why they’re here
We get high-intent leads without running a single campaign of our own, and everyone in the chain gets paid again
The same logic applies when we bridge these leads into other verticals
If someone enters the system with a plan to move abroad and restructure their assets, there’s a high chance they’re also thinking about real estate
So we route those profiles to a real estate development partner who handles new-build projects in the exact jurisdictions they’re relocating to
A relocation client becomes a structuring client
A structuring client becomes an investor client
An investor client becomes a real estate buyer
Every step is natural because the ecosystem anticipates their next move before they do
And this doesn’t stop there
Once the leads enter the system, we also route a portion of them into sectors that have nothing to do with legal structuring but make perfect sense for people who move capital internationally
Some profiles are sitting on liquidity and actively looking for diversification into alternative assets, so they’re redirected to a partner who packages buy-ins into cash-flowing digital assets like media properties, audience portfolios, or newsletter aggregators
Others are founders preparing for rapid international expansion and need operational firepower, which makes them ideal candidates for a partner who builds offshore recruiting pipelines and installs full remote teams in under thirty days
We also see operators with complex payment flows who need multi-currency merchant setups or specialised PSPs, so they’re matched with a partner who secures high-risk or high-volume processing accounts globally
Each of these pathways corresponds to a specific behavioural signal, so the redirection feels obvious to the client
The partner receives a buyer who already trusts the ecosystem
The client gets exactly what fits their next move
And the ecosystem earns an additional layer of revenue from a lead that already covered its acquisition cost long before it reached the backend
This is the advantage of owning distribution instead of renting attention
One single entry point turns into five monetizable pathways
One funnel feeds three businesses
One buyer pays multiple times across multiple brands without ever feeling sold to
If you’re a founder, tax advisor, lawyer, accountant, crypto operator, wealth manager, ecom mf, private banker, or anyone sitting on deep expertise, you need to understand something:
You don’t need to turn into a content monkey or play the infoproduct circus
The goal is to convert your competence into a replicable architecture that multiplies your distribution, diversifies your acquisition, segments your market at scale, and feeds your backend with a constant, paid stream of high-quality clients
Expertise doesn’t become leverage until it leaves your head and enters an autonomous system that earns while you sleep
If you want to build a system like this around your expertise, a multi-brand engine that monetizes, segments, and feeds your backend 24/7
DM “SYSTEM” and we’ll architect it with you
(Experts only)
Mfs paying $26K for a rotating car platform to avoid doing a three-point turn in their driveway
26 thousand dollars to skip a 20-second maneuver
Pretty sure nobody in this industry is doing outbound
The guy manufacturing this thing is probably selling it through word of mouth and a shitty website
There is zero structured acquisition between him and the owners of $10M+ villas whose driveways are too narrow for their Brabus
That's what an untapped niche looks like
A market where there's capital, demand, and ZERO digital or commercial sophistication
The ultra-premium home automation installer doing $100K+ systems in luxury villas
The custom wine cellar builder doing $80-150K installations with climate control, lighting, humidity management, custom racking
The guy building private golf simulators for residences at $50-250K a pop
Safe room manufacturers doing $150-500K installations in UHNW residences with ballistic doors, satellite comms, autonomous ventilation, secure storage
High-end landscapers building $500K-2M gardens for private estates, reshaping entire plots of land with natural pools, century-old trees transplanted at $50K each, invisible irrigation systems
Nobody is doing structured origination for any of them
The pattern is always the same
A product or service with a massive ticket size
A UHNW or HNW client base
And very low commercial sophistication
Most people will scroll past this video on TikTok and think "wtf rich people are insane"
But the mf who's thinking about printing cash sees this video and thinks "who makes this, how do they sell it, and how do I plug into their pipeline"
Every video of rich people spending money on insane shit is free market research
An infinity pool at $400K
A home cinema at $300K
A private car elevator at $150K
Each of these products has manufacturers behind it
Each manufacturer in these niches is running a business with zero structured acquisition
Which means each business is a potential mandate
While you're fighting to sell cold email to SaaS companies at $50/month with 45 competitors on every deal, there's a guy in a workshop in Lombardy building custom furniture at $200K per order who has NEVER received a single prospecting email in his life
Alright mfs, just cooked a banger
My partner put together a 40 min video breakdown of a $15-30K+ offer we sell to private bankers & wealth managers using the Hermès Method
Full walkthrough + how to apply it
RT + follow & comment “Hermes” and I’ll send it
Been quiet for a bit cause I was taking 8-10 calls a day with private bankers and wealth managers across Switzerland and Luxembourg
Structuring how they access new HNWI and UHNWI relationships without depending on their network, referrals, or warm intros
Also, closed a 6 figure consulting engagement with a luxury corporate events firm
Few other things I'll talk about when they're ready
Now I have a fuck ton of new stuff to share
Breakdowns and mechanics of how these deals get structured, how the conversations actually go, what the offers look like, how the math works
Coming back with the best and most useful content I've ever made
Starting this week, long format drops on YouTube
As gay as this sounds, we're currently building a killer engagement group on LinkedIn
We're sitting on an offer that's already printing hard
So I wanna nuke the platform
If we all push each other's content it means more cash collected for everyone
It’s going to be very simple
You post and everyone in the group drives traction within the first 10 minutes
I ran a slightly different strategy a few years ago in the EU market
And the result was everyone in the group printed HARD
At one point the entire timeline was covered with just our content
So we’re going to run it back and go even harder on LinkedIn with this group
We've already got a few guys in the group booking 25-30 calls/month
If you're already running a B2B offer and want to 10x your traction
RT, follow & DM me your LinkedIn profile and I’ll add you to the GC
While people on the TL are jerking off openclaw, mfs working with us are stacking $10K/month retainers as a hygiene standard
All done without being a content monkey or having a personal brand
Funny thing is this isn’t even the offer we were pushing together
We were structuring a real estate offer for the Middle East
He had to pause it because of the current situation there
And even with the core offer on hold, he still walked out and collected $28.5K on another offer
Now aiming for a $30K-$40K month
Because once you spend time with us, you don’t just copy an offer
You absorb the way we think
Offer architecture, angle selection, distribution logic, diagnostic process
And you can plug it into any offer you want to run
That’s the entire point of working 1:1 with us
You’re not locked into one vertical or one play
We give you the operating system behind $10K-$30K+ deals so you can print in any vertical, at any time, with whatever offer you decide to run
DM “SOVEREIGN” if you want to work 1:1 with us on your offer
Alright mfs, just crafted a new banger
How we took a European consulting firm from €650K to €1.1M MRR in 9 months
Covers:
- the hidden structural choke points killing their growth
- the intelligence layer that doubled margins
- the exact moves you can steal and play to scale your offer past its current ceiling
Same methodology we use to serve clients like Lacoste, Mashreq Bank, HSBC
RT + follow & comment “Firm” and I’ll send it
If you're over 80 IQ and you can sell, get Claude to build you a monitoring system that tracks where political money flows before anyone else knows
When politicians and institutional investors cluster their investments in specific sectors, they're signaling where government money, regulatory changes, and policy support are headed
That political investment data gives you a 4-8 month head start on the billions in collective vendor spending that flows when those companies receive contracts and funding
You can position your B2B offer or consultancy ahead of vendor budget unlocks by identifying which sectors and companies are about to receive massive capital influxes, before they even know they'll need your services
The cascade usually works this way:
Month 0-2: Politicians start buying stocks in a specific sector (defense, clean energy, healthcare, infrastructure). These mfs know what legislation is coming, what budgets are being approved, what contracts will be awarded
Month 2-4: Hedge funds and institutional investors follow with their own positions. Both political and institutional money aligns which means the signal strengthens
Month 4-6: Gov contracts get awarded, regulations pass and funding programs launch
Companies in that sector suddenly have:
- Multi-million dollar government contracts
- Grant money that needs deploying
- Regulatory requirements demanding immediate compliance
- Growth mandates from investors
Month 6-8: Those companies now need to:
- Hire aggressively
- Rebrand and market themselves
- Build new capabilities
- Navigate compliance
- Scale operations
Your vendor budgets are now unlocked
If you know how to identify pain points and craft a killer offer, this is a money printer
Tell Claude to build a daily monitoring system that:
- Tracks politician stock trades (House/Senate disclosure sites)
- Monitors hedge fund positions (SEC 13F filings)
- Identifies government contracts awarded https://t.co/j6nGKiiHce
- Flags hiring surges at target companies (I don't think Claude can track LinkedIn data so find another way or do it manually)
When 10+ politicians and multiple hedge funds buy the same sector within weeks, that's your signal
Cross-reference against government contract databases to see which specific companies just got funded
Track VC rounds and hiring patterns
Have Claude send you a weekly email with 5-10 companies ranked by opportunity score, showing exactly which businesses just got funded and will need consultants/agencies in 2-4 months
Build sector specific case studies 2-3 months before budget unlock
Target middle managers (Program Managers, Procurement Managers, Operations Managers) who directly control vendor budgets and are actively executing the newly funded projects
You're contacting them BEFORE they publish RFPs, before competitors even know there's opportunity
When the money hits their accounts, you're already the trusted expert they've been talking to for months
You bypass the entire RFP process while every other agency is in a race to the bottom on price
Based on convos we’ve had lately with operators doing anywhere from 50K to 300K+/mo
A lot of you still think an ecosystem means stacking deliverables
But an ecosystem is about stacking leverage, and eventually graduating into capital infrastructure
Once you control operations, capital becomes the natural extension
That’s exactly what we’re doing on our end
We just brought in a new partner on the investment side
The guy used to only work exclusively with $50M+ clients, but recently launched a separate asset platform for people in the $1M-$50M range
This opens an untapped arbitrage window for us
The $1M-$50M bracket is the most structurally underserved capital segment in the market
They’re too big for retail, too small for private banks to prioritize, and completely fragmented
No ecosystem exists to aggregate their deal flow, educate them, or route their capital
Which means:
Whoever controls origination + education + distribution for that segment becomes the default gateway to capital
Our strategy is to become part of the operators structuring this segment
This partnership gives us instant access to both sides of the wealth ladder:
- the big players ($50M+)
- the emerging wealthy ($1M-$50M)
By partnering with someone who already has footprint in both tiers ($1M-$50M and $50M+), we don’t have to “build trust” from scratch, we step into an existing capital migration pipeline
So we can originate deals, distribute capital, structure consulting offers and monetize via success fees, retainers, or advisory
This type of infrastructure lets us:
- Aggregate mid-tier capital
- Channel it into vetted opportunities
- Offer consulting + capital desks to founders
- Build a private deal flow ecosystem nobody else has
- Control the full cycle: origination, allocation, and backend monetization
All of this becomes relevant the moment your own model starts to hit structural limits
If you’re already doing 50k+ per month and you feel the limits of a linear model, the bandwidth cap, the operational drag and the low-value client cycles
The next stage is graduating into an ecosystem that produces leverage, not deliverables
And if you’re good enough, it eventually opens the door to capital infrastructure
If you want to see what that transition looks like for your business specifically
DM “INFRA” and I’ll walk you through the model
I know it’s not really the trend on here to talk about your failures, but this is a conversation I had with @jordan_ross_8F back in 2022
At that time, I was sitting at $250K/month with my agency
3 clients, 90% profit margin, one partner, one VA
And the whole tech stack was basically Telegram + iPhone Notes
No SOPs and no processes
When I joined Jordan’s program, I remember how he and his now co-founder Spencer were shocked by our ability to produce money ex nihilo, especially with such a chaotic setup
They were so shocked that we ended up collaborating with them directly on a specific offer
Unfortunately, I had major personal issues that forced me to completely stop working, and I burned everything down like a retard
I’ve been back on track since then
After scaling multiple offers past 6 figures/month again, it simply made sense to help agencies and consultants, because I know exactly how to take something that works and make it scale FAST
You can hit stupid numbers with nothing but a phone and a killer offer
What’s actually hard is making money reliably, at scale, without the entire machine collapsing the second you stop pushing
So if you’re already in that stage where you can produce $15K, $30K, or even $50K+ months, and you want to scale aggressively with:
- acquisition that brings calls every day
- a front end offer that closes predictably
- a backend that creates recurring revenue and longer-term contracts (so you’re not starting from zero every month)
DM me “SOVEREIGN” if you want me to personally help you refine your offer and scale it 1:1
We booked 70+ calls for our finance offer in 30 days all through LinkedIn cold DMs
$15-30K ticket, AI profile pic, each account under 500 followers with zero content
Just recorded a 10-minute video leaking our entire outbound process from start to finish
(and how you can implement the same to book 20-40 calls for your offer in March)
RT + Follow & Comment “Linkedin” and I’ll send it
I’ve always said flexing is gay
Because 99% of the time you’re just seeking validation from other men
But like everything in life, there are exceptions, and last December I ran one of the funniest, highest ROAS experiments of my life
For context, before business, I almost went pro in football
I’ve played with and against guys who now play in the Premier League, La Liga, Ligue 1, Switzerland, etc
These guys make crazy money but 90% of them are financially clueless
Horrible structuring
Bad advisors
No long term planning
No idea how fast the tap can stop flowing
I have extremely strong partners in tax advisory, wealth structuring, and investments, so I already knew there was a golden bridge between my network and the services we offer
The problem is ballers are almost impossible to convince
Low financial literacy, high ego, predatory entourages, and short attention spans
If you come in like a consultant, try to “educate” them, and posture as the smart guy, you’re dead
So I used the only strategy that works with this demographic:
Become one of them, or at least look like it
And what are the two things footballers love above everything?
Hoes and spending a fuck ton of money on stupid shit
So in December, I flew to Dubai to spend a few days with two of my friends who play in Europe
And for one week straight, I made sure their experience was exactly what they’re wired to respond to
Best tables in Dubai
Bitches exactly in their taste
Luxury shopping on command
I even rented a Rolls-Royce Cullinan with a chauffeur, so they could move around in absolute comfort
(Funny thing is, in real life I don’t even own a car)
The key psychological point here is ballers don’t respect people who make money
They respect people who spend more than them, more easily than them, right in front of them
Their entire social hierarchy is built on visible spending power
If you spend less, you're below
If you spend the same, you're equal
If you spend more and you look like you don’t even care, they instantly assume you know something they don’t
So I outspent them in every category, on purpose, visibly, and effortlessly, to trigger the psychological shift they ALL have:
“If he spends more than me while I make $100K-$300K/month, what the fuck is he doing that I don’t understand?”
98% of my time was spent making sure they had the time of their lives
2% of my time was spent calmly breaking down:
- why their current financial structure is a disaster
- why their investments are scams
- why their entourage is draining them
- why the tap doesn’t flow forever
- and how to actually protect and grow their capital
I didn’t “pitch”
I let the environment do the selling, and positioned myself as the only guy who genuinely cares about their long term survival
Now, I’ve got them
They ask me for advice on everything
Changing agents, club decisions, life choices, and obviously how to structure their capital
The ROAS on that Dubai trip is around 30
The LTV is ridiculous
Footballers are sheep
Inside a locker room, if one guy does something good, everyone copies
Outside their club, every player has 10 friends in other clubs, who each have 10 friends, who each have 10 friends
The referral loop is infinite
My end goal is to build a vehicle that looks like a fund, behaves like a fund, but grows in a way traditional funds can’t compete with
Because athletes LOVE attaching their name to things that make them look smart or “on the inside”
If one guy puts in $350K, the next guy puts in $350K, and suddenly you’re sitting on $3M to $10M AUM without ever opening the fund to the public
What I’m building rn is a pre fund infrastructure
Wealth structuring + education + perception dominance + trust installation
Rn I’m controlling their advisors, the inflows, the outflows, the narrative, the social proof, and the dependencies
The moment you control a player’s capital behavior, you naturally become the allocator
You become the risk filter, the gatekeeper, and the opportunity decider
Which is literally what a fund manager is
But the fund I’m building won’t compete with traditional funds on the same axis
Traditional funds fight over track record, returns, analytics, and sector thesis, and obviously that part will be solid
But the real competitive advantage will be cultural capture
The psychology
The locker room dynamics
The fact that players don’t follow data, they follow whoever they believe sits above them in the social hierarchy
I already have a draft of the evolution path
Phase one is advisory and structuring, which I’m already doing by default
Managing their money behavior before ever touching their money
Phase two is a co-investment syndicate where I bring players into deals, not into a fund, and take carry
Phase three is running athlete SPVs, one investment at a time, with full GP economics
Phase four is turning that pipeline into a formal vehicle
And phase five is the Athlete Circle Fund, a fund built by athletes, for athletes, but actually run by people who understand money
Which brings me to the real point
Yes, I still think flexing is usually pathetic
But when used intentionally, in the right environment, for the right target, and tied to a high ticket backend
Flexing becomes a paid acquisition channel
My Dubai trip was LP warming
The entire week was a proto fundraising flywheel
Mfs thought they were partying, but I was onboarding them