My favorite thing about "lifestyle businesses" is that there's no hard distinction between work and play anymore. In the traditional 9-5 you're forced to be busy during those 8 hours or at least pretend you are
Get an email after you clock out, have to reply to an acquaintance over the weekend, you see it as a nuisance that interferes with your "me time" which is merely a manmade concept that certain hours are supposed to be reserved for leisure only
But if you control your own time then everything going on in your life just becomes one ongoing experience. Out and about on a Saturday, yeah let me just send some voice messages to a client. I'll just find random 10 minute pockets throughout the day and keep the dialogue going
Tuesday night, have the game on, alright let's chef up some content or fire off some DM's during halftime. If you tried to track how many hours you "worked" this week, it'd basically be impossible. But you definitely worked a lot. And simultaneously didn't work that much. You're exhausted. But also energized
Some employers create cultures that allow you to live like this too. Maybe certain people don't like it. But personally I'm a huge fan of never having to make that mental delineation. Who cares what time or day it is. No labels attached to any task. No such thing as productive or unproductive. You're just holistically moving forward at any given moment