Most protocols launch with a product. Zero structured way to take a new user from "wallet connected" to "first successful transaction.
You get a spike of users, then 95% leave because they don't understand what to do.
The fix is obvious. Most protocols just haven't built it yet
Web3 retention data I found on Dune:
Uniswap: 8% of new wallet connects return after 30 days
Opensea: 6% retention on new users
Curve: 4%
Average DeFi protocol: <5%
Not because the products are bad.
Because there's no onboarding.
Today marks Arbor Day in Pakistan, a chance to reflect on what tree planting really accomplishes. It is not about the number of trees planted but about what happens after. Trees must thrive, support ecosystems, and benefit communities over time. #ArborDay#TreesPeoplePlanet
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