LucasC

Media & Culture | 30U30 @forbes

[DAN KOE @thedankoe]

https://t.co/AiGjkp3513

[LucasC @0xLCheung]

Marketing is meant to be fun 🥳

[Historic Vids @historyinmemes]

Marketing done right

[LucasC @0xLCheung]

It's all about perspective:

"Nothing is better than that Real concersation right before they give you a favor" 🤩

[James Lucas @JamesLucasIT]

Thread of historical photos you've (probably) never seen before 🧵

1. "A few seconds before happiness"

[Alex @notcomplex_]

The Chinese Communist Revolution consolidated its power by taking land from the elite. In the following generation, the previous elite once again reclaimed their social advantage.

This is not an isolated phenomenon: A Thread on the persistence of status 🧵

[𝕵𝕮𝖔𝖗𝖛𝖎𝖓𝖚𝖘 @JCorvinusVR]

Microsoft has open sourced MS-DOS under MIT license

[LucasC @0xLCheung]

put 4M to stable investment with good cashflow generation to cover your own & family daily expenses.

Then budget 100k usd to start up any business, you have 10 opportunities to fail fast and learn the hack of how to be an entrepreneur and operator. (try to fail within 2 months each)

Once you learn enough then deploy the 4M into build a business that could lead to 100M

this is speaking from experience👾

[Wink @Try_Wink]

Only1 is excited to announce a $1.3M strategic round, bringing our total capital raised to $4.8M to build the OnlyFans on Solana.

AI-powered tools, ref-links, and confirmed creators with 10M+ followers collectively, here is why we are super excited for May 2024 and beyond:

[LucasC @0xLCheung]

@JoinOnly1 @leon_only1 congrats🫶

[LucasC @0xLCheung]

@leon_only1 I'm $LIKE -ing it

[LucasC @0xLCheung]

It does seems like a good time to adjust your position, i liquidate all mine position into USDT when BTC at 70k. Now BTC 40% / ETH 20% / SOL 20% / USDT 20%

[Puffy @slipsliderr]

- Every time the market has dumped off 20% of built up futures premiums,, bird says to not capitulate

- Iran 'retaliating' by crashing 3 lawnmower engine drones into the emptiest desert they could find,, probably won't start WW3

[LucasC @0xLCheung]

even happen on sidebar, @elonmusk welldone 🤷‍♂️

[LucasC @0xLCheung]

@XCreators @ElonMuskAOC can someone tell me this is a bug??

got a suspicious activity warning then after i verified ss human (which free train you AI) and i see my following becomes 0 while i click into followings still see accounts

[LucasC @0xLCheung]

@BTC__CEO 回来了，跟CPI一样🥲

[LucasC @0xLCheung]

@BTC__CEO 🥲

[LucasC @0xLCheung]

@MINHxDYNASTY yes the pre-halving & CPI are bearish... but i still hold my bag that ATM soon for a long bull after this adjustment till at least ard Sep 🫡

[LucasC @0xLCheung]

#PointofConversion reps the channels end conversion happens. e.g. :

@tiktok_us while you watch the stream the CTA design makes you complete purchase in 1-2 taps max -> higher conversion

@Google search , conversion doesn't happen when you click into the website, you still need to scroll, find the CTA to sign up / finsih your purchase might takes another >10 steps

Hence we seeing a trend of ad spends deploy in livestream sales in china the past few years & US picking up.

Having said that, still many factors to consider like generally the ROI of Livestream could also be hugely discounted by the low distribution price brands have to offer to inflencers as top performers hold much higher barging power vs search engine

[LucasC @0xLCheung]

It's not just about the #TIME user were spending in a channel (social media > web search)

It's about #INTENTION & #PointofConversion

[Neil Patel @neilpatel]

People talk about how amazing social media marketing is, but the data shows otherwise.

We looked at analytics for 10,000 sites. Check out this data…

Organic social media traffic, on average, makes up 6.38% of a website's traffic.

SEO traffic, on average, makes up 49.04% of a website's traffic.

For the sites with conversion tracking setup, organic social media traffic only comprised 1.59% of their sales.

SEO traffic made up 56.11% of their sales for the same sites.

Organic social media traffic, on average, is declining by 1.98% per quarter.

Organic SEO traffic bounces around a lot due to algorithm updates, but on average, sites saw an increase in traffic by 2.57% in the last 12 months.

Now, let’s look at the paid data…

Search ads made up 9.02% of a website's traffic on average.

Paid social traffic made up 4.72% of the traffic on average.

The average return on ad spend for paid search traffic is 352%.

The average return on ad spend for paid social was 288%.

Does this mean social media is a waste of time?

Of course not… but just because people spend the most time on a specific channel, it doesn’t mean it’s better.

To give you context, people spend 2 hours and 23 minutes a day on social media, according to Data Reportal, and 15.4 minutes a day on search, according to Statista.

Nonetheless, use all marketing channels.

But just because one channel is sexy doesn’t mean it performs better.

[LucasC @0xLCheung]

#INTENTION reps what's in users' mind as they are spending their time, e.g. :

in @instagram , people might be just scrolling brainlessly on reels/post to relax without intention to shop your product nor visit your site

in @tiktok_us livestream, the stramer who wer shilling a product actively change your intention in watch -> higher conversion then post

in @Google search, user ACTIVELY search with intention in mind already -> hence even higher conversion

Hence even time spend on IG might be > Web Search, INTENTION induce higher conversion