Nishit Mehrotra

🕉️ Sanatani | 📢 Building @MarkhitStudio | 💼 Ex-Marketing Director @AethirCloud | Ex-Global Marketing @0xPolygon | Ex-Marketing @YouTube

[Nishit Mehrotra @0xNicky]

Everyone is building AI Agents.

Almost nobody is building the GTM strategy to sell them.

Here's why AI Agent marketing is fundamentally different, and how to get it right 🧵👇

[Nishit Mehrotra @0xNicky]

@anshitaksoni @Bentodotfun Congrats ✨

[Nishit Mehrotra @0xNicky]

This is great news for the entire Indian crypto ecosystem. Welcome to India, @coinbase! 💙

[Coinbase 🛡️ @coinbase]

Coinbase is now live in India with direct INR rails.

Users across India can now seamlessly access global liquidity and institutional-grade execution at the lowest total cost of trading in the market.

Making access to the future of finance easier than ever.

[Nishit Mehrotra @0xNicky]

@bane_sol Dropped a DM!

[Nishit Mehrotra @0xNicky]

@Iam_Rohit_G Yes, he absolutely did the right thing.

[Nishit Mehrotra @0xNicky]

@0xMahalakshmi @bitget @BitgetIndia Congrats!

[Nishit Mehrotra @0xNicky]

@TheIshanGoswami Congrats on the raise. Are you hiring remotely for the marketing roles?

[Nishit Mehrotra @0xNicky]

@GiorgiaMeloni Parle price 📈

[Nishit Mehrotra @0xNicky]

@SuiInsiders Interested. Please DM with the details!

[Nishit Mehrotra @0xNicky]

The AI Agent marketing playbook:

→ Sell outcomes, not features
→ Build trust through autonomy proof
→ Distribute in operator communities
→ Retention = community trust

The best AI Agent companies will win on GTM, not just product.

Building one? DM me to perfect yours.

7/7

[Nishit Mehrotra @0xNicky]

Everyone is building AI Agents.

Almost nobody is building the GTM strategy to sell them.

Here's why AI Agent marketing is fundamentally different, and how to get it right 🧵👇

[Nishit Mehrotra @0xNicky]

Fifth: retention is your trust architecture.

With AI Agents, the switching question is: "Can I trust a new agent with this workflow?"

If your community feels high-trust, switching feels risky.

Trust IS your retention mechanism. Build it deliberately.

6/7

[Nishit Mehrotra @0xNicky]

@DianaChimes @0xPolygon Please check DM!

[Nishit Mehrotra @0xNicky]

Do you remember when you joined X? I do! #MyXAnniversary

[Nishit Mehrotra @0xNicky]

@eleesatt DMed you, Eleesat.

[Nishit Mehrotra @0xNicky]

@anjalisardana Congrats, Anjali.
I had dropped you a DM regarding open roles a while ago. Please check!

[Nishit Mehrotra @0xNicky]

@dberenzon Dropped you a DM, ser!
(wasn't part of the Coinbase team)