DeFi James

trading attention.

[DeFi James @0xdefijames]

Remember, competitors with enough money can copy everything from you

But one thing they can't copy is the 'Community'

/15

[DeFi James @0xdefijames]

Most marketing that works in Web3 are usually unconventional strategies that can't be found in marketing guides or textbooks

Here I’m gonna show you 2 strategies you should be doing

THREAD 🧵

[DeFi James @0xdefijames]

Example:

Here's what it looks like inside 1inch Discord. Lots of topics to join and quite a lot of engagement in every conversation.

Users will easily feel a sense of belonging and fall in love with the community. This will keep them coming back to use 1inch

/14

[DeFi James @0xdefijames]

3.Problem - Solution Ads

We're still very early in crypto

Most projects still have bad UX, not much real-world use case, and too technical

People are hungry for solution

Show what you're trying to solve and deliver it strongly

This type of Ad will skyrocket your traffic

/5

[DeFi James @0xdefijames]

I used Twitter Ads to scale a marketing campaign for a Web3 Company

Result?

"68% Conversion Rate!"

Twitter Ads is definitely a secret gem for Web3 business

Here I'm gonna show you 3 Ads template you can use to drive insane results.

THREAD 🧵

[DeFi James @0xdefijames]

2.Testimonial Ads

New crypto projects are coming out every day. Less than 10% survive longer than a few months

That's why people don't trust most projects

So you need to convince your prospect that you're the real deal by showing social proof and voices from real customers

/4