AI has been mainstream for almost three years, yet consumer apps are all still the same.
Bro is our vision for what consumer apps will look like in the agentic era.
We're starting with Bangalore, building region-specific recommendations, multi-app aggregation, and automations into a single AI friend.
This isn't even close to the full product yet. Excited to see where this goes🚀
@paraschopra You frame thoughts while speaking too. Writing them in a better way makes it easier for humans to understand. AI can get the point anyway.
We’ve received notice that the Department of Commerce has lifted export controls on Claude Fable 5 and Mythos 5.
We'll begin restoring access tomorrow, and will share an update soon.
We’re grateful to our users for their patience, and to everyone who worked with us on redeploying the models.
I have a thesis that personal brands will become one of the most valuable assets over the next decade.
Fifty creators generated nearly $1B in annual revenue last year, including the top five:
MrBeast - $300M
Dhar Mann - $65M
Steven Bartlett - $52M
Markiplier - $38M
Rhett & Link - $37M
When you think about where that revenue comes from, it's largely brand sponsorships, ad revenue, owned brands, subscriptions, merchandise, and equity ownership in companies.
I believe a large portion of that is already eating into the roughly $1.2T global advertising market budgets that historically would have gone to TV, digital ads, Youtube ads, celeb endorsements, agencies, retail brands, CPG brands, and other acquisition channels.
I think the way we discover products will change over the next decade. Two important distribution layers are emerging: AI agents and trusted personal brands.
AI agents will understand your preferences and recommend or make purchasing decisions on your behalf. Creators will shape demand by influencing what people want via content.
If that happens I think the $1.2T advertising industry will get reallocated based on the above. Budgets are already moving away from trad media, agencies, celebrity endorsements, and parts of search and display advertising toward whoever owns trust and distribution.
And if that's the case, I believe personal brands will start to behave more like companies, similar to the early days of Beast Industries. The best creators will own products, sell to their own audience and own the entire sales cycle end to end.
We'll start to see creator branded neobanks, debit cards, AI products, apps, games, consumer brands and anything else that can be easily built using AI.
The next billion dollar companies will look less like traditional companies and more like creators with businesses built around them.
Right now, bro is about curated recommendations in Bangalore, so the moat is high-quality recommendations, up-to-date data, and learns about your preferences over time
This is just the first rollout, we'll be launching the Bro Shop, and I think aggregating different apps like commerce, cabs, shows, etc will be the main moat
https://t.co/L0rbB51Xes
AI has been mainstream for almost three years, yet consumer apps are all still the same.
Bro is our vision for what consumer apps will look like in the agentic era.
We're starting with Bangalore, building region-specific recommendations, multi-app aggregation, and automations into a single AI friend.
This isn't even close to the full product yet. Excited to see where this goes🚀
AI has been mainstream for almost three years, yet consumer apps are all still the same.
Bro is our vision for what consumer apps will look like in the agentic era.
We're starting with Bangalore, building region-specific recommendations, multi-app aggregation, and automations into a single AI friend.
This isn't even close to the full product yet. Excited to see where this goes🚀
Bro gives you personalized, high quality recommendations for restaurants, cafés, breweries, events, sports, and things to do, just like an experienced local friend.
Rolling out across Bangalore, one invite at a time.