Syd finessed Odd Future's big break.
Back in 2010, before Odd Future blew up, Syd realized music blogs took releases more seriously if they came from a marketing firm. After getting a press release promoting Wiz Khalifa’s 'How Fly' mixtape, she created her own fake "agency."
"I created a blog, I called it a 'marketing and branding firm.' It made people think odd Future was signed to a big marketing firm, but we weren't. it was just me. So i fooled The FADER, because they were the first ones to anything OF." —Syd via Mixly (2012)