Jerry Ferguson

award-winning brand + creative strategist

[Chicago Blackhawks @NHLBlackhawks]

just a kid from North Vancouver ❤️

[Chicago Blackhawks @NHLBlackhawks]

a new letter on the chest, a new chapter ahead ❤️

introducing the 37th 𝐂𝐚𝐩𝐭𝐚𝐢𝐧 of the Chicago Blackhawks, 𝐂onnor Bedard!

[Chicago Blackhawks @NHLBlackhawks]

ladies and gentlemen, this is the moment you’ve waited for… 𝐰𝐞𝐥𝐜𝐨𝐦𝐞 𝐛𝐚𝐜𝐤 𝟖𝟖‼️‼️

[Chicago Blackhawks @NHLBlackhawks]

Connor’s story continues in Chicago 📍

[Chicago Blackhawks @NHLBlackhawks]

𝐄 𝐗 𝐓 𝐄 𝐍 𝐃 𝐄 𝐃 🏠

from draft night to his first goal on UC ice and every moment in between, here’s to 𝟓 more years of 𝟗𝟖 in Chicago ❤️

[Chicago Blackhawks @NHLBlackhawks]

The Most Requested Jersey In Blackhawks History Returns.

In 1996-97, we ignited something electric—a black alternate that would become one of the most striking and beloved jerseys in hockey. Originally worn by Tony Amonte, Chris Chelios, Eric Daze and Denis Savard in the 1990s-2000s, these jerseys defined an era and became a symbol of the grit, strength, commitment and legacy that still holds true to today’s era of Blackhawks hockey.

Now, as we celebrate 100 years of Blackhawks hockey, this iconic sweater returns—not as a throwback, but as a power-up, a visual upgrade that amplifies everything that makes the Blackhawks visually iconic. Under the United Center lights, it's impossibly cool. In the stands, it's absolute awe.

This is the jersey that bridged eras. That commanded attention. That generations of fans have been asking us to bring back. Only a limited number will be made to commemorate our Centennial season.

[Chicago Blackhawks @NHLBlackhawks]

introducing the “Always an Original” docuseries!💯

we’ll be diving into each era of Blackhawks history before kicking off each Centennial Chapter at the United Center. episode 1, “The Originals” drops tomorrow at noon on our YouTube!📺

📰 ➡︎ https://t.co/LPkXUBCvpx

[Chicago Blackhawks @NHLBlackhawks]

flying through our 2025 red carpet🛩️

[Chicago Blackhawks @NHLBlackhawks]

100 years of Windy City hockey🏙️

[Chicago Blackhawks @NHLBlackhawks]

SINGLE GAME TICKETS ARE ON SALE NOW‼️

🎟️ ➡︎ https://t.co/MlysT6F9n4

[Chicago Blackhawks @NHLBlackhawks]

better start brushing up on your history🔍

promo schedule🗓️ ➡︎ https://t.co/HlBI4GJrxo

[Jerry Ferguson @111JMF]

💯🔥

[Chicago Blackhawks @NHLBlackhawks]

INTRODUCING OUR 2025-26 CENTENNIAL JERSEY‼️

In 1955, we created something special—a red sweater with black and white stripes that would become the most beloved and iconic jersey in all of sports. Seventy years later, it remains largely unchanged proving that true classics transcend trends.

Your grandfather cheered for this jersey. Your father wore this jersey as he stood during the National Anthem. Everyone in the city of Chicago wore this jersey as we watched one of the most incredible dynasties in all of sports hoist the Stanley Cup three times in one decade.

Now, subtle and sophisticated gold accents catch the United Center lights. A vintage lace-up collar nods to our origins. A commemorative Centennial patch graces the shoulder. Championship years are quietly stitched inside. This isn't a new jersey—it's our legendary sweater elevated for a legendary milestone.

[Jerry Ferguson @111JMF]

💯

[Chicago Blackhawks @NHLBlackhawks]

a century of originality and tradition. this is the Blackhawks Centennial.

📰 ➡︎ https://t.co/JIqRJkHH0y

[Jerry Ferguson @111JMF]

🛫

[Chicago Blackhawks @NHLBlackhawks]

It's who we are. Hockey is back.

[Jerry Ferguson @111JMF]

7️⃣

[Chicago Blackhawks @NHLBlackhawks]

We're sending 7 to the rafters.

[Jerry Ferguson @111JMF]

🏒

[Chicago Blackhawks @NHLBlackhawks]

Light the lamps. Hockey is Back.

[Jerry Ferguson @111JMF]

👻

[Chicago Blackhawks @NHLBlackhawks]

A Blackhawks Legend and Chicago Icon: Cheli is going to the rafters 👏

[Jerry Ferguson @111JMF]

🥶

[Chicago Blackhawks @NHLBlackhawks]

CONNOR BEDARD, WELCOME TO CHICAGO

[Jerry Ferguson @111JMF]

🌭🗓️

[Chicago Blackhawks @NHLBlackhawks]

📍who are we playing this year
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📍 schedule release |
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📍 nhl teams as hot dogs