In about 3 months from now, we are going to find out that the private equity firm that owns this brand of black label pineapples knew their product was approaching its expiration date and would be removed from Costco’s shelves.
So, in order to avoid the losses, they created a viral, guerilla marketing campaign to go into the ghettos across the US and popularize Kool Aid Pineapples as a way to sell their rapidly expiring product.
Netflix will make a movie about it next year.
It will be called Pineapple Hustle.