121 Silicon Valley recently talked to Brian Enright, Head of Sales Enablement at a leading cybersecurity software firm and discussed about the importance of sales enablement to a seed-stage software startup, among other things. Learn more about it here - https://t.co/tdbeq7PxZ3
How does a Sales Enablement Head of a leading cybersecurity software company think about today's startup sales hiring strategy? More of it here - https://t.co/gE1YRZ4FsP
Cool insights from @OpenViewVenture about B2B startups offering freemium vs. trial.
Takeaway: Go freemium if there are network effects, otherwise go trial.
https://t.co/J46H11RFpX
I often hear leaders say they don't have the time to follow all the hiring best practices.
Hiring IS insanely time-consuming and tedious. It's a pain.
BUT when you hire the right people in the right roles it unlocks tremendous leverage. You'll get that investment back 100x.
The magic of building startups:
A small team believes a secret the external world doesn't. Forges a product around it. Sends it out the door. Reality bends in response to it. The market wants more of it. The secret becomes ubiquitous. The team never forgets how it all started.
The Best VPs of Sales are not selfish. It’s a win-win-win role.
But so many parts of being an AE align with being “selfish”. To make the most money. To be efficient with time. To manage the only KPI that matters — your personal bookings.
Many struggle with this phase change
Oftentimes, a mishire here goes on to be much more successful at a different start-up at a different phase, at different place in time. https://t.co/bfPnTul0MX
B2B co's typically need 3 things:
- good product w/a differentiated, compelling value prop
- a way to get leads at a reasonable cost
- a way to convert leads to customers at a reasonable cost
Almost every company failure that I've witnessed was due to missing 1+ of these things.
An ability to effectively seek and hear out different perspectives can make a meaningful difference as founders try to find their bearings and chart a new course. 🧭
See all of the advice on getting advice that the Review has collected over the years: https://t.co/DI46iCSMOF
My favorite question to ask investors at the end of a pitch is: "What do you suspect the reason we will fail will be?"
Benefits:
(1) You get *some* feedback (don't be defensive)
(2) You can learn if they know something you don't
(3) Counter-interview - are they smart too?
Recruiting top salespeople for your software startup as a Founder or CEO takes time. Time is a valuable asset you can't get back. Let us know if we can help you free some of your time in terms of recruitment. Please visit us here: https://t.co/adi08BWngh