1311 is more than just a number. It's a little story of two souls, countless precious moments, and a family that found each other along the way. Happy 1311 Day! 💙💜 ꪜ
#1311_With_YuYi ★࿐࿔
Across mountains and seas, together with you, Yuyi, we will embark on every shining journey that lies ahead
#1311_With_YuYi
ᴱˣᶜᵘˢᵉ ᵗʰᵉ ᵖᵒʷᵉʳ ˡⁱⁿᵉˢ ⁱⁿ ᵗʰᵉ ᵇᵏᵍ
「YUYI for MERRYCHENG」
A meeting of shared aesthetics, a journey of mutual dedication.
MERRYCHENG joins hands with YuYi (Liu Jingyu & Xiong Yiwen) to launch an exciting new collaborative project. Let's appreciate how they stay true to their passion as they grow, stand side by side, and effortlessly embrace a variety of styles along the way.
💡 Stay tuned for more updates:
MERRYCHENG official accounts (XHS / Weibo / Douyin)
MERRYCHENG Official Flagship Store on Taobao for the latest updates.
💡 Make sure to follow the official links in advance so you won't miss out on the matching items:
🐱 MERRYCHENG Official Flagship Store: https://t.co/Lr6tzKLqSZ
🫘 MERRYCHENG Official Flagship Store: https://t.co/uqrTLZTyr9
💡 Important reminder: Only purchases made through product links with the title *MERRYCHENG "YuYi Matching Collection"* will count towards YuYi's sales figures.
💡 Important Dates & Schedule
November 13 | 13:11 — 5-Day Countdown
Brand updates on Weibo, XHS, and Taobao, including a teaser mystery video.
November 14 | 13:11 — 4-Day Countdown
Brand updates across Weibo, XHS, Taobao, and WeChat Channels. Join the membership to unlock teaser previews of outdoor advertising and airport billboards.
November 15 | 13:11 — 3-Day Countdown
Brand updates across Weibo, XHS, Taobao, and WeChat Channels. Merchandise preview.
November 16 | 13:11 — 2-Day Countdown
Brand updates on Weibo, RED, and Taobao. Mystery poster.
November 17 | 13:11 — 1-Day Countdown
Brand updates on Weibo, XHS, and Taobao. Mystery poster.
November 18 | 10:00 — Official Announcement
- Liu Jingyu, Xiong Yiwen & MERRYCHENG: Collaborative Weibo post with the brand's official account, followed by simultaneous announcements across all official brand social media platforms. Official announcement video.
- Artists' RED accounts: Promotional posts.
- MERRYCHENG (Weibo / XHS / Taobao / WeChat Channels): Main KV collection.
November 18 | 10:01
MERRYCHENG (Weibo / RED / Taobao / WeChat Channels): Merchandise benefits and distribution details for each platform.
November 18 | 10:03
MERRYCHENG (Weibo / RED / Taobao / WeChat Channels): Autographed merchandise giveaway details.
November 18 | 10:05
MERRYCHENG (Weibo / RED / Taobao / WeChat Channels): Details on unlocking outdoor advertising and large-scale billboard displays through membership, including locations:
- Zhaotong Airport, Yunnan
- Lishui Airport, Yunnan
- Hangzhou East Railway Station
November 18 | 20:00
MERRYCHENG WeChat Official Account: Official announcement article.
November 25 – December 8
MERRYCHENG (Weibo / RED / Taobao / WeChat Channels): Outdoor advertising and billboard displays go live at:
- Zhaotong Airport, Yunnan
- Lishui Airport, Yunnan
- Hangzhou East Railway Station
Guided by passion, embracing warmth together.
#LiuJingYu #刘竞屿 #XiongYiwen #熊艺文 #屿艺 #YUYI
✨ MerryCheng × YuYi ✨
Good morning, Duihao
Here is our today's schedule and tag for MerryCheng collaboration.
🗓️ - November 13
⏰ - 13:11 : 5 days Countdown with teaser mystery video.
🏷️ #YuYi_With_MerryCheng
🐳 🐻 ✅
#XiongYiwen#LiuJingYu#YuYi