6 crucial elements of a PR apology, including...
-Expression of regret
-Explanation of what went wrong
-Acknowledgment of responsibility
-Declaration of repentance
https://t.co/WPF3yLe3OE
The lifespan of a news story is shorter—but its reach is astronomical.
Crisis communications has become even more crucial.
+3 more ways social media has impacted PR
https://t.co/WIuM95PAbk