1781Collective

Interdisciplinary Collective of musicians and artists, challenging existing and traditional music industries. #1781Collective #Music #Art #Change

[1781Collective @1781Collective]

https://t.co/Ho88mVf1Fa

[1781Collective @1781Collective]

@jimkroft @thejustinwelsh Holy fuck, Jim and Justin on one podcast would be EPIC #solopreneurdreamduo

[1781Collective @1781Collective]

Brug goes boom 💥

[Manuel Brug 🇺🇦 @ManuelBrug]

selfish orchestra has won, new intendant is looser, senator has no clue - #berlin has to live again with anti-modern conductor bully, marvellous but limited repertoire and no idea how to run opera house of today: thielemann new GMD @StaatsoperBLN from 09/24 on. Will se how long

[The Berliner Magazine @theberlinermag]

🎻 This classical music crew is striking a chord with Berlin's younger experimental music lovers

⚡️ We spoke to the @1781Collective to find out how they're breathing new life into old music.

#ClassicalMusic #experimental #berlinmusic #labyrinth

https://t.co/tjApjvySwf https://t.co/e0xXIb87Ov

[1781Collective @1781Collective]

“What this ignores is the diversity of a population who demand the right to choose how they engage with music, and also the fact that the consumption patterns of people change with time — the way we want to listen to music as a 25...” — @1781Collective https://t.co/e6mEvx1vTF

[1781Collective @1781Collective]

“Claims that any attempt to change the concert model will cheapen the product is the calling card of conservationists that fear a bastardisation of the music will in turn delegitimise it — and in turn, they denounce any attempts at…” — @1781Collective https://t.co/6SP2IKjJk8

[1781Collective @1781Collective]

“In essence, great art always has an element of Escapism to it — whether that be escaping the doldrums of daily life by watching a film, going to the opera, immersing oneself into a Jackson Pollock painting, or reading a book...” — @1781Collective https://t.co/hMONkcXbNM

[1781Collective @1781Collective]

“we’re not advocating for the abolishment of the cerebral traditional experience; we believe our art form (product) is so valuable and high quality that it can be powerful and meaningful across a multitude of different performance…” — @1781Collective https://t.co/kFcJSG8TM8

[1781Collective @1781Collective]

“Gamifying the concert experience is one of the most direct methods we can use to incorporate an audience into the event. This can be explored not only through traditional Game Theory, but also in the sense of integrating elements…” — @1781Collective https://t.co/aR3bxTlBQI

[1781Collective @1781Collective]

“The traditional classical music performance industry has failed to operate in this way for decades: it still operates on an early 20th-century mentality that relies on the ability of the product to dictate the terms and conditions of…” — @1781Collective https://t.co/Z2EyJaNpJk

[1781Collective @1781Collective]

“Tapping into the desire of audience members to experience things that improve their quality of life is a potent method to bringing people closer to our music, and quite simply, convincing them that they need this in their life. ” — @1781Collective https://t.co/4GDoeRbreF

[1781Collective @1781Collective]

“The great academic and conductor, #LeonBotstein identifies that classical music has the potential to offer exactly what these people are looking for — something that enriches their time on earth, that simply makes the listeners’ life…” — @1781Collective https://t.co/EqDrKWNlQq

[1781Collective @1781Collective]

“In 2019, the 1781 Collective released ‘An Introspective Manifesto’, calling for a development of artistic performances that encouraged performance designers to curate spaces that encouraged audiences to lose themselves within their…” — @1781Collective https://t.co/K00JMznXzw

[1781Collective @1781Collective]

#ClassicalMusic is inherently meaningful and worthy, it is a phenomenal product that somehow marries complexity and intellectuality with emotion — something so inimitably technical and rules-based, yet capable of expressing...” — @1781Collective https://t.co/o1Lvi4iLvU

[1781Collective @1781Collective]

“It’s rather ironic, that the traditional purveyors of #ClassicalMusic, for all of their obsession with purifying, protecting, and worshipping the sanctity of the notes, are unable to either identify what actually makes it valuable to…” — @1781Collective https://t.co/kC3XnwcS0Q

[1781Collective @1781Collective]

#ClassicalMusic as a genre and industry is currently undergoing a century-long identity crisis, of which it appears it is no closer to understanding its value and potential than it has been at whatever point this ‘crisis’ began.” — @1781Collective https://t.co/dZIi2jobAD

[1781Collective @1781Collective]

“Simply by recontextualising the content — not modifying or bastardising it — we have managed to open a channel to people without existing connections to the music to craft their own understanding” — @1781Collective #classicalmusic https://t.co/RWf8Q60XkC

[1781Collective @1781Collective]

“A natural evolution that began to appear throughout this process was the integration of narrative as the most integral element of the performances that followed: in essence, a story or coherent thread would be written for each…” — #classicalmusic https://t.co/ktdRFiYfuT

[1781Collective @1781Collective]

“As humans we love listening to stories, and we love tales, allegories, and parables that we can connect to our own experiences. Integrating narrative design into concert experiences, allowing the audience to identify themselves within…”  #classicalmusic https://t.co/MlMvi4H1XC

[1781Collective @1781Collective]

"#Classicalmusic is exceptionally complex from an emotional point of view, and storytelling is one of our most basic, primal methods of communicating complex material — no surprise then that the two operate fantastically in concert together."

https://t.co/cGS9JFrxna