" In Korea, putting “우리” (uri) before someone’s name or an affectionate term emphasizes a deep sense of affection, intimacy, and belonging toward that person. It’s usually used for someone you cherish and feel affection for someone who is dear to you."
OMG😭😭
Bringing back this clip where three lawyers discuss BTS-related trademark lawsuits, including how HYBE tried to trademark “Borahae” under its own name but was ultimately unable to register it because the term had already been established through Taehyung’s use and creation of the expression.
The case is a great reminder of why “Borahae” is so deeply associated with Taehyung and BTS’s fans.
👨🏻🦱Also, related to this, there is a trademark connected to BTS called “Borahae.”
👩🏻“Borahae” is actually a very beloved and meaningful word from the perspective of BTS fans. On November 13, 2016, at a fan meeting, V said the word “Borahae” for the first time. So, naturally, it really stuck in the fans’ minds. They thought, “This is V’s own word.”
Later, a brand applied to register “Borahae” as a cosmetics trademark. Naturally, the fans strongly objected, saying, “How can you take a word that V oppa created and just use it like that?”
👨🏻🦱In Korea, when someone applies for a trademark, the application becomes visible on a site called KIPRIS, showing that someone has filed an application and that it is currently being examined by the Korean Intellectual Property Office.
Anyone can submit an opinion regarding that application.
You can submit reasons explaining why the trademark should not be registered and why the applicant should not be allowed to obtain it.
A significant number of ARMYs submitted opinions to the Korean Intellectual Property Office, saying that this trademark should not be registered and that this person should not be allowed to own it.
They also flooded the company’s message board with complaints, saying things like, “We’re going to boycott you.”
👩🏻Eventually, the company withdrew its trademark application on its own. Then the issue was that BTS’s agency, which is now HYBE, also applied to register the trademark. They probably did so under the premise that V could use it and that the company could eventually commercialize it by holding certain rights or business rights related to it. But this, too, ultimately fell through because of opposition from the fans.
👩🏻People often think, “The artist belongs to the agency,” but strictly speaking, they are separate entities. Once an exclusive contract ends, the two sides become unrelated to each other. That’s what it means when we say that they are separate from the beginning. So the Korean Intellectual Property Office also rejected HYBE’s previous trademark application.
And the reason was actually quite simple, but also very interesting.
👩🏻The trademark “Borahae” originated from a statement made by BTS member V at a BTS fan meeting on November 13, 2016.
He explained it as meaning that, just like purple the final color of the rainbow, we should love each other until the very end. The reason for rejection was essentially that the applicant had applied for an identical or similar trademark while knowing that the term had already been used as a trademark by someone else. Therefore, it fell under the grounds for refusing trademark registration.
👨🏻🦱What moved me even more after seeing this case was this: How would V’s agency even know that V had said this at a fan meeting?
Of course, they wouldn’t necessarily know. But the fans provided an enormous amount of evidence. Because among ARMYs, there are obviously lawyers and patent attorneys, and they put together extremely well-supported evidence and submitted it to demonstrate why the trademark should not be registered.
👨🏻🦱As a result, the application was rejected at the application stage.
I think the grounds for rejection in this case are so unusual that they could almost appear in a textbook on trademark law. I had never seen grounds for rejection like this before, so in one sense, it was quite sensational. But at the same time, I found it very moving.
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🐰 Meu hyung tem aprendido sobre câmeras ultimamente.
“meu hyung”??? a gente sabe q ele é teu, jungkookie, não precisa jogar na cara 😭
e se não bastasse, acabei de ler alguém falando q adicionar “우리” antes do nome de alguém em coreano expressa um afeto profundo, intimidade e um senso de pertencimento e q é usado para alguém que você realmente preza e ama de coração 😭
o que eu faço com essa informação????
“A Grammy nomination or a win is still an enormous opportunity for most K-pop artists. There is practically no artist other than BTS who could take issue with how the Grammys classified this category and refuse to enter altogether”
DAMN 😭
6 years ago today, BTS released their history-making global smash hit “Dynamite”, their first all-English single which broke numerous sales, streaming and viewership records!💪🧨6⃣🎂💥🏆👑👑👑👑👑👑👑💜
"Dynamite" was the 1st song by a K-pop Act to debut at No. 1 on the Billboard Hot 100, topping the chart for a total of 3 weeks. BTS became the first Asian Act to top the Hot 100 since Kyu Sakamoto’s “Sukiyaki” in 1963! "Dynamite" debuted on the Hot 100 with 300,000 units including 265,000 pure downloads, the biggest pure sales week since Taylor Swift’s “Look What You Made Me Do” in 2017! It topped Billboard’s Digital Song Sales chart for a record 18 weeks, breaking its tie with Luis Fonsi & Daddy Yankee's “Despacito” ft. Justin Bieber (17 weeks), and became the top-selling U.S. single of 2020 and the only song to surpass 1M sales (1.3 Million) that year! It spent a record 32 weeks on the Hot 100, the longest run by a K-pop track at the time, surpassing PSY’s “Gangnam Style”! "Dynamite” was the first song ever to top both the Billboard Global 200 and Billboard Global Excl. U.S. charts simultaneously! It spent 8 whole weeks atop the Billboard Global Excl. U.S., a record longest at the time, later tying BTS’s own “Swim” in 2026! BTS became the 1st Act to rule the Hot 100, Global 200, and Global Excl. U.S. charts simultaneously! "Dynamite" has been certified 5× Platinum by the Recording Industry of America for over 5 million units, the 1st for a K-Pop group and 2nd for a K-Pop Act after PSY’s “Gangnam Style”!
"Dynamite" debuted on Spotify with 7.778 million streams, marking the biggest opening day for a song in 2020, and the biggest K-Pop streaming debut on the chart at the time! It became the first K-pop song to reach 1 Billion streams and the first by a K-pop group to surpass 2 Billion! The "Dynamite" MV broke the Guinness World Records for most-viewed YouTube video in 24 hours (101.1M views) and most simultaneous/premiere viewers! It was among the fastest to various viewing milestones and has now surpassed 2.1 Billion YouTube views, BTS’s most-watched music video so far! "Dynamite" won BTS their 1st Grammy nomination, and 1st for a K-pop act, for 'Best Pop Duo/Group Performance' at the 63rd Grammys! It won 'Best Song' at the 2020 MTV Europe Music Awards, 'Top-Selling Song' at the 2021 Billboard Music Awards and 'Song of the Year' at the People’s Choice Awards (2020), the Melon Music Awards, the MAMA awards, the Asia Artist Awards, the Korean Music Awards and the Japan Golden Disc Awards! The song was praised not only for its commercial dominance, but also its cultural impact during the pandemic, and its role in expanding K-pop’s reach on Western charts and platforms!
HAPPY 6 YEARS WITH DYNAMITE #6YearsWithDynamite
@BTS_twt
📢 Coco, hija del legendario Robbie Williams, celebró su octavo cumpleaños con una fiesta temática de BTS, donde en la foto de portada se puede apreciar una figura de Taehyung a tamaño real 💜
El encanto de Taehyung conquista a todas las edades 🥹. Sobretodo a los niños ✨
Esto es tan tierno como se animan entre ellos 🥹💜
🐨Bien, todos, vamos
🐿️¡Fighting! Con disciplina
🐨Bien, hagámoslo de forma coordinada
🐿️Divirtámonos haciéndolo
🐨Han trabajado muy duro, ¡fighting!
🐨¡Vamos!
🐿️🐻🐰🐹🐱🐥: ¡BTS BTS BTS!
[V BEAUTY]
Dr DONALD YOO, a double board-certified facial plastic surgeon who is based in BEVERLY HILLS, US, gave his evaluations on #V's looks.
BEVERLY HILLS is the global epicenter of plastic surgery & a star-studded celebrity playground.
🗣: Do u think #BTSV is good-looking?
🙎🏻♂️: Is #BTSV good-looking? Yeah. Let me tell u why. He's got those big bedroom eyes with long lashes.
🙎🏻♂️: The proportion is nice, so the width in between the eyes is about the width of each eye. It's about one-fifth the width of his horizontal facial width. It's a nice facial balance to have.
🙎🏻♂️: Good defined cheekbones, definition along the bridge of his nose, a masculine-looking nose overall with the nasolabial angle appropriate for his height & for his stature.
🙎🏻♂️: ARMY, correct me if I'm wrong, but he's got nice lips. Nice, full, kissable lips & he's buff.
🙎🏻♂️: After he went to the military, he came back super buff, to the point where I looked up his workouts on YOUTUBE just so I could get a piece of that.
🙎🏻♂️: So u combine that, that pretty boy face with the bedroom eyes & the buff body & u can see why girls go crazy for him.
📎 https://t.co/z5hGgtzziu
#TAEHYUNG
Tony Award–winning Filipina icon, Ms. Lea Salonga, reveals why V is her bias in BTS via ABS-CBN
“The thing about V, I think that worked to his advantage, is his unpredictability as well as his heart. [It is also] his integrity and his emotional honesty. It comes out in their music videos or in any project where he has to act because that is something you can't fake.”
Ms. Lea Salonga found an especially interesting parallel between her own journey and V’s. Both had already reached major career milestones at just 17 — Lea by joining Miss Saigon, while V debuted with BTS.
PERO ESTAMOS ESCUCHANDO LO QUE FUE EL HORARIO DE LOS TANNIES DURANTE LA FIFA WORLD CUP????? Esto fue una LOCURA, y aún así nos dieron un show increíble. Realmente son artistas de otro nivel😭
“👤: Pero como no tendremos tiempo de vernos antes, repasaremos rápidamente el programa general. Después del concierto en París, el 18 de julio, abordarán un avión a medianoche. Debido a la diferencia horaria, llegarán a las 2:30a. m. Estarán en el hotel a las 3:30a. m. Se reunirán en el estadio a las 7:45a. m. A partir de las 8:00a.m., pasarán una hora explorando el estadio y consultando la información del juego.
🐨: Realistamente, tendremos que dormir en el avión. Y una vez que lleguemos, será mejor pensar que nos quedaremos despiertos toda la noche.
🐥: Sí, de todos modos tendremos que esperar nuestro equipaje
🐹: La actuación es por la tarde, no en la noche,
👤: Sí
🐹: Así que creo que es mejor simplemente quedarnos despiertos
🐨: Dormiremos en el avión
👤: El partido empieza a las 3:00
🐿: Wow, eso va a ser realmente apretado, totalmente loco
🐨: Y como es justo después de hacer dos shows
🐿: No estaremos en las mejores condiciones y tendremos que cuidar nuestras gargantas
🐨: Cierto
🐿: ¿Entonces después de nuestro concierto en París tendremos tiempo para lavarnos? ¿Tendremos que ir sin ducharnos?
👤: Tendrán
🐿: Ah, quieres decir ducharse en el lugar
👤: Duchense en el lugar
🐿: Porque si no podremos dormir en el avión, si no podemos ducharnos...
👤: Tendrán tiempo para eso
🐥: No podríamos
🐰: Me sentiría todo sucio
🐱: Ni siquiera tendremos que desempacar
🐥: ¿Vamos a ensayar?”
🐱: It's an era where people are so conscious of what others think, say, and judge, and are overflowing with that information
🐱: I hope that you discard those things, and focus on yourself, focus on the person you are
🐱: That's what I speak a lot about. The person you should know the best is yourself. One should know themselves the most
La sonrisa de Taehyung mientras les dice a Ronaldo y Ronaldinho Gaúcho: "Soy un gran fan", y ellos responden: "¡Es un verdadero honor para nosotros! ¡Hiciste un gran trabajo!".
🥹
Love when real professionals speak facts. So spot on when he said about Taehyung: "You combine that pretty boy face with the bedroom eyes and the buff body, and you can see why girls go crazy for him."
🐯: Everyone, I hope you all have a good day.
🐯: If you’re about to head to bed, I hope you sleep well. 🐯: If it’s time for you to eat, I hope you enjoy your meal. 🐯: And if you’re going to work, good luck today!
🐯: Everyone let’s make it through another day fighting!
🐯: tilt your head down a little
🐰: is it an app?
🐰: you've been learning about cameras lately right?
🐯: that's right
🐰: oh it's an app
🐯: the lighting setting...
🐯: a little more from above
so taehyung took multiple photos of jungkook but only posted the best shot 🆗
the way jk doesn’t just refer to tae as “the world’s most handsome man”. he sets the bar real high by jumping at EVERY opportunity to ensure we know he finds tae handsome. he zooms in bc he finds tae best looking up close and he’s just giving us his pov 😭