What BTS did isn't a boycott, y'all. Don't be misled by media outlets' poor word choices. A boycott is a withdrawal of support effective until a demand is met. BTS made no demands. This wasn't a negotiation. It was a repudiation. And it was the RA that burned the bridge, not BTS.
Forbes in their new spicy article:
“Ultimately, BTS’s legacy was never created by a nomination. It was built through stadiums filled across continents, records broken across markets, and a global community that transformed the relationship between artists and audiences.”
@Robichux@opsylojay1 That’s not normal service. Uber doesn’t charge for one small bag? And no one should demand a rating or threaten. What’s the driver going to ask for next?
Zeena Koda, una de las personas que públicamente defendió e impulsó la nueva categoría de los Grammy y que responsabilizó a BTS por las críticas que esta categoría está recibiendo actualmente, además de poner su cuenta de Instagram en privado, eliminó de su biografía la referencia a que es Vice President of Marketing en Universal Music Enterprises (UMG), aunque ese cargo sigue apareciendo en su perfil de LinkedIn.
Resulta legítimo preguntarse si @UMG , empresa que mantiene una alianza comercial con HYBE y que, a través de su sello Geffen Records, apoya la distribución, promoción y lanzamientos de BTS, está al tanto de que una de sus ejecutivas utiliza sus redes sociales para responsabilizar públicamente a artistas por defender los principios que sostienen sobre su propia música.
Aunque, en realidad, no resulta sorprendente. No sería la primera vez que un ejecutivo vinculado a este sello emite comentarios poco respetuosos hacia el grupo o alguno de sus integrantes.
#ArtHasNoAliens
The Recording Academy has never faced this level of public scrutiny over one of its own decisions ever before.
BTS didn't ignite this discussion for personal gain. They challenged a principle that affects artists far beyond themselves.
— “We hope music itself can be heard and loved rather than being distinguished by region or language”
Their message is bigger than anything. It's a call for unity over division and universality over segregation.
Now it's our turn. Keep the conversation going. Keep asking the difficult questions. Keep advocating for a music industry that recognizes excellence without creating separate lanes. Music belongs to everyone.
#ArtHasNoAliens
💌 El profesor e investigador coreano Sanghwan Lee se volvió tendencia tras escribir un ensayo sobre la decisión de BTS de no presentar su música a los Grammy 2027.
📝 Compartimos la traducción de uno de los fragmentos más comentados del texto.
Ha llegado el momento de hacernos otra pregunta.
¿BTS solo es grande si los Grammy le entregan un premio?
¿La música que amamos solo adquiere verdadero valor cuando el mundo decide reconocerla?
Lo que BTS dejó de lado esta vez no fue únicamente un trofeo.
Tal vez también nos esté diciendo que nosotros mismos debemos abandonar esa necesidad de buscar constantemente la aprobación de los demás.
De pronto me vino a la mente una frase muy conocida en Corea:
"¿Y qué si no tenemos dinero? ¿Acaso no tenemos dignidad?"
Quisiera darle una nueva forma.
"¿Y qué si nuestro territorio es pequeño? ¿Acaso el cielo también lo es?"
Corea no es un país grande.
Durante mucho tiempo tampoco fue el centro de la industria musical mundial.
Y el idioma coreano, por supuesto, no es una lengua que pueda entenderse en cualquier rincón del planeta como ocurre con el inglés.
Pero haber nacido en una tierra pequeña no significa que debamos mirar solo un cielo pequeño.
BTS cantó en coreano y cruzó el océano Pacífico y el Atlántico.
Personas que hablan idiomas completamente distintos terminaron cantando esas mismas canciones.
Algunos encontraron en ellas consuelo para soportar la soledad.
Otros aprendieron, gracias a ellas, a quererse a sí mismos.
Y otros recuperaron las fuerzas para seguir viviendo cuando atravesaban momentos de desesperación.
Si algún día los Grammy les entregan un trofeo, nos alegraremos junto a ellos.
Pero, aunque nunca se lo den, el mundo que BTS ha construido no se hará más pequeño.
Ninguna etiqueta podrá reducir el cielo por el que vuela su música.
Los premios descansan en las manos de los artistas.
Pero las canciones permanecen en el corazón de las personas.
Las estanterías donde se exhiben los trofeos tienen un límite.
El cielo por el que viajan las canciones no lo tiene.
Nuestro cielo no termina sobre la península de Corea.
Cruza el océano Pacífico.
Cruza el Atlántico.
Va más allá de cualquier ceremonia de premios.
Y atraviesa todas las fronteras que otros han trazado basándose en regiones o idiomas.
Ese cielo continúa hasta el universo.
Y las canciones de BTS llenarán ese universo.
¿La conclusión?
¿Y qué si nuestro territorio es pequeño? ¿Acaso el cielo también lo es?
Los Grammy no evaluaron a BTS.
Fue BTS quien evaluó a los Grammy.
---
@AmyLeeRogers44@_joe_36 She represents a music company and should not issue inflammatory statements and be allowed to vote. She is not professional. Any corp job especially one where she is a VP should know disgression. She is not representing her business or herself in a positive light.
who needs a grammy when this is what BTS concerts look like everywhere they go in the world with every stadium becoming a sea of lights and every lyric sung right back to them
This BTS era is wild. They haven't given K-media, K-music shows, the industry, or the GRAMMYS one single crumb. A true CULTURAL RESET is happening right in front of our eyes. THIS IS WHAT TRUE POWER LOOKS LIKE!
#BTSPowerEra
🚨🎙️Eminem on BTS reportedly choosing not to submit a song for Grammy consideration:
"Good. I respect it. I've been saying for years that artists don't need a gold trophy to prove they're great. If BTS decided they don't need the Grammys, it's because they've already built one of the biggest fanbases in the world. The Grammys don't define greatness, they never have."
"Now, look at someone like Nicki Minaj. Whether you love her or not, her impact on hip-hop is undeniable, yet she's never won a Grammy, then look at Beyonce, she's good but not all that and yet she has the most Grammys?. It goes on to show why people keep questioning the system. It feels like industry politics and behind-the-scenes influence matter more than the music. That's why more artists are realizing they don't need the Grammys, the Grammys need them."
Oh please read this 💜
“That’s the part the Grammys should be mourning.
Because they had something extraordinarily rare: one of the biggest acts in the world genuinely valued their recognition.
And they squandered it.
Year after year, BTS showed up. Performed. Smiled. Brought the audience. Generated the headlines. Treated the nomination like an honor. Allowed the Grammy to remain positioned as something worth chasing.
Until eventually the chase became more embarrassing for the institution dangling the prize than for the artists who hadn’t received it.
And now, after BTS finally stopped running, the Grammys want to explain that they’ve created MORE opportunities for recognition?
Baby, the opportunity expired.
You had seven global superstars standing at your door believing what was inside mattered.
You kept them waiting so long they built something bigger outside.”
https://t.co/AFJE8dzvUy
The new Asian Pop category has seemingly led to BTS removing themselves from Grammy consideration. The members wrote on social media that they want music to be ‘loved for what it is, rather than being distinguished by region or language.’ https://t.co/4wbe4g9aXi
Global powerhouse BTS has announced that they will not be submitting for consideration at the 2027 Grammy Awards. https://t.co/fz6PTfquE8
📸: BigHit Music
"I'm a singer but I'm also a listener, & I receive positive energy & comfort from music. Music lets us relate to other people at any time. Music can transcend countries & languages. We saw that firsthand, so we know better than anyone how powerful it can be."
@BTS_twt Jimin, 2023
I’ll say it again:
I’ve been here almost a decade. The goal was always to “make BTS untouchable.” That was never about them getting validation from any institution. It was about them having freedom to make decisions like this one because their success gives them power.
Há, definitivamente, um grande nível de amargura na decisão tomada pelo o BTS
Sabemos que, não há muito tempo, essa premiação era um dos objetivos a longo prazo dos meninos, e também sabemos (assim como a premiação sabia), que ARIRANG tinha grandes chances de conquistar novos marcos históricos para o grupo
E que, sem sombra de dúvida, eles mereciam. Merecem.
Continuam sendo merecedores de toda validação tradicional da indústria musical, apesar de constantemente serem esnobados, desmerecidos e deixados de lado por não serem produto do mercado estadunidense
Mas, assim como foi a decisão deles de se alistar juntos, escolheram não dar mais palco para um estabelecimento que só fez usar do alcance e audiência deles para ganho próprio, sem um pingo de respeito pela arte deles ou pelo engajamento do ARMY
O BTS não brinca quando se trata da música que eles fazem. Não brinca sobre o quanto realmente consideram o NOSSO apoio o maior marcador deles. Por isso somos fãs deles
E por isso é nosso dever continuar cobrando dessas plataformas e premiações desonestas, e continuar enfiando ele nos picos que claramente a indústria não quer que eles tenham
Queremos ARIRANG de novo em #1
ARIRANG ALBUM OF THE YEAR
BTS OUR FOREVER ARTISTS
BTS WE ARE PROUD OF YOU
BTS ARMY ARE WITH YOU
BTS OUR INSPIRATION
BTS PAVED THE WAY
#WE_PURPLE_YOU_BTS
#ARIRANGLockdown
#WeStandWithBTS
#Proud_Of_BTS