In 2012, Adidas secured the title sponsorship of the Olympics for $150 million and thought they would overshadow Nike.
However, Nike used a brilliant strategy to outperform Adidas and dominate the Olympics.
Hereโs the full story:
DAY ONE ๐๐
I am giving away Two Tickets to Ascot Racecourse for Friday 16th December ๐
All you have to do to enter:
1๏ธโฃ Retweet this Tweet
2๏ธโฃ Follow @Lucas_Coppin
Winner will be announced tomorrow evening. Good luck ๐๐ป