Sue York

Helping Create the Future of Research. Author of 'The Handbook of Mobile Market Research'. Founder of #NewMR. Social and Market Researcher.

[Sue York @1sue3]

@RayPoynter Great discussion - lots to think about - if you are not listening now try to catch the recording!

[NorthStar Solutions Group @NorthStarSG]

Festival of #NewMR insight #9 (our fav):

@kat_noelle of @NewsfromKNow: #SocialListening can cast a wide net of natural historical conversations to validate your #Qual #Insights.

Our live @Talkwalker #SocialMedia monitoring dashboard: https://t.co/Y3fBczzelp

#SocialIntelligence

[RayPoynter @RayPoynter]

The future of insights from the Festival of #NewMR - starts in 40 minutes https://t.co/gQsunaqYUc Sue York, Vanessa Oshima, Geoff Lowe & Navin Williams

[LaBright @LaBright_MEX]

Futuring Friday is beginning in APAC Festival of #NewMR @RayPoynter leading a great panel, I love listening to what is going on in this region, always inspiring #mrx

[LaBright @LaBright_MEX]

This is such a wonderful discussion. Easy to feel optimistic about the future, even tho we know there will be challenges. Learning, unlearning, bold & curious, & Vanessa’s Japanese model of 4 fundamental Qs . Futuring Friday is my fav part of Festival of #NewMR #mrx

[RayPoynter @RayPoynter]

What are the key issues in #Insights & #Research - find out in 40 minutes from now with our Futuring Friday panel at the Festival of #NewMR https://t.co/Q0bowGWE23

[LaBright @LaBright_MEX]

Icing on the cake: how to build an insights function with 4 client perspectives 🗣Festival of #NewMR continues tomorrow (in my time zone!) #mrx

[LaBright @LaBright_MEX]

Are you still talking to your internal customers as a methodologist? 🤔 Hmm, maybe that’s not actually what the biz needs. BIG shifts happening in #mrx world of insights 🔜 suggesting new actions, not just answering Qs Festival of #NewMR @RayPoynter

[LaBright @LaBright_MEX]

#RaySays🗣Focus your skills on what machines can’t do! Seems obvious but there are so many things to re-think. Fesitval of #NewMR #mrx @RayPoynter

[LaBright @LaBright_MEX]

#RaySays 🗣book reco 📖 🤓 @Wycherley1 ‘s Transforming Insights. Check out recording if you missed even a sec of this in Festival of #NewMR @RayPoynter #mrx

[LaBright @LaBright_MEX]

1. Customer Centricity, 2. Agile #RaySays these are 2 key drivers behind democratization of insights in biz of today/tomorrow Festival of #NewMR #mrx

[LaBright @LaBright_MEX]

Listening carefully to @RayPoynter during Festival of #NewMR with big changes #mrx

[LaBright @LaBright_MEX]

#RaySays Online platforms changing the landscape Festival of #NewMR @RayPoynter should have your attn with this scenario & its implications

[LaBright @LaBright_MEX]

Menu based choice isn’t same as typical choice based conjoint - you need an expert & great software Festival of #NewMR #mrx

[LaBright @LaBright_MEX]

Coming up shortly, DO NOT MiSS! Festival of #NewMR #mrx

[LaBright @LaBright_MEX]

And C is for Chris, great presenter 🗣

[LaBright @LaBright_MEX]

Pro tip from Chris (one of many), don’t use “none” in your Conjoint to mimic walk away scenarios when looking at revenue scenarios, as its not used by consumers in a survey same as IRL Festival of #NewMR #mrx

[Sue York @1sue3]

C is for #Context, C is for #Conjoint, C is for Cookie #NewMR #mrx

[LaBright @LaBright_MEX]

Chris from @IpsosMORI stresses contextualizing the experience for consumers before asking menu based choice Qs, as time/place/occasional-ity matter for each choice Festival of #NewMR #mrx

[LaBright @LaBright_MEX]

Menu based choice happens in a lot more situations than #qsr or other restaurant menus. Need to understand how consumers make their choices. Now during Festival of #NewMR #mrx

[LaBright @LaBright_MEX]

EMEA day continues with menu based choice, thanks Chris @IpsosMORI Festival of #NewMR