The future of insights from the Festival of #NewMR - starts in 40 minutes https://t.co/gQsunaqYUc Sue York, Vanessa Oshima, Geoff Lowe & Navin Williams
Futuring Friday is beginning in APAC Festival of #NewMR@RayPoynter leading a great panel, I love listening to what is going on in this region, always inspiring #mrx
This is such a wonderful discussion. Easy to feel optimistic about the future, even tho we know there will be challenges. Learning, unlearning, bold & curious, & Vanessa’s Japanese model of 4 fundamental Qs . Futuring Friday is my fav part of Festival of #NewMR#mrx
What are the key issues in #Insights & #Research - find out in 40 minutes from now with our Futuring Friday panel at the Festival of #NewMR https://t.co/Q0bowGWE23
Are you still talking to your internal customers as a methodologist? 🤔 Hmm, maybe that’s not actually what the biz needs. BIG shifts happening in #mrx world of insights 🔜 suggesting new actions, not just answering Qs Festival of #NewMR@RayPoynter
Pro tip from Chris (one of many), don’t use “none” in your Conjoint to mimic walk away scenarios when looking at revenue scenarios, as its not used by consumers in a survey same as IRL Festival of #NewMR#mrx
Chris from @IpsosMORI stresses contextualizing the experience for consumers before asking menu based choice Qs, as time/place/occasional-ity matter for each choice Festival of #NewMR#mrx
Menu based choice happens in a lot more situations than #qsr or other restaurant menus. Need to understand how consumers make their choices. Now during Festival of #NewMR#mrx