$97,400,000,000. Elon Musk offered that for OpenAI. Sam Altman said no.
Then he replied in public: no thank you, but we will buy Twitter for $9.74 billion if you want.
Musk had paid $44,000,000,000 for Twitter three years earlier.
The number in the counteroffer was exactly one ten-thousandth of the bid, chosen so the joke could not be missed.
A rejection is a press release. A rejection with a number in it is a headline for a week.
He turned down ninety-seven billion dollars and got more attention for the sentence than the offer.