20% - The Marketing Procurement Podcast

The podcast that explores the "Marketing Procurement Problem."
Hosted by @blairenns and @power_lp

[20% - The Marketing Procurement Podcast @20percentpod]

The return of The Business Model Company cofounder Caroline Johnson!

In this episode, the trio explore why agency innovation is vital for clients and for the future of marketing services itself.

@blairenns & @power_lp

This is Unsustainable:
https://t.co/He34O06oql

Sneak Peek:

[20% - The Marketing Procurement Podcast @20percentpod]

Brett Colbert brings his direct and provocative point of view—from both sides of the procurement table—to bear on the state of marketing procurement today in this conversation with @blairenns & @power_lp

Marketing Is an Investment:
https://t.co/lRZV3tCmRN

Sneak Peek:

[20% - The Marketing Procurement Podcast @20percentpod]

Our latest episode - @blairenns & @power_lp talk to veteran creative director George Tannenbaum about the deification of data and why he thinks procurement deserves to win in their negotiating battles with agencies.

On Creative Effectiveness:
https://t.co/hqVlMEqOva

Sneak Peak:

[20% - The Marketing Procurement Podcast @20percentpod]

Kruger Products CMO Susan Irving and Broken Heart Love Affair co-founder Beverley Hammond join @blairenns & @power_lp to discuss the path to getting great work and their award winning campaign Unapologetically Human.

Full Episode:
https://t.co/nZNjx4obh6

Sneak Peak:

[20% - The Marketing Procurement Podcast @20percentpod]

The Business Model Company cofounder Caroline Johnson joins @blairenns & @power_lp to discuss how agencies are evolving away from legacy business models.

Our latest episode – Agency Model Innovation.

Full Episode:
https://t.co/Oezghq5t0k

Sneak Peak:

[20% - The Marketing Procurement Podcast @20percentpod]

In our latest episode, David Meikle (@htbagorilla) joins the pod to discuss—and listen to @blairenns and @power_lp rave about—his new book Tuning Up: Improving Performance and Reducing Stress in Advertising and Marketing.”

Full episode:
https://t.co/6UtyBeUfhR

Sneak peak:

[20% - The Marketing Procurement Podcast @20percentpod]

In our latest episode, @blairenns and @power_lp are joined by Niki McMorrough of @TheDrum

Niki has seen the client-agency relationship from both sides of the table and that perspective has left her convinced that no one wins in a pitch:

https://t.co/PzvtyxS8Uq