Nicole Smith

Executive Intern | Marketing | Public Relations | Aspiring Digital Marketer, Public Relations Practitioner, & Social Media Specialist

[Nicole Smith @22Nsmith]

@B_Johnson06 I will never understand why companies make plastic products that are non-recyclable! Do you think it would've been better to communicate company commitments toward improving environmental impacts instead of lying for short-term benefits? #COMM267

[Nicole Smith @22Nsmith]

@macketoll I agree with @JoeMorrell_! Strange that they would vote the World Cup to be in such a hostile location in the world. Where is the benefit other than via financial gain and is it really worth the risk? #COMM267

[Nicole Smith @22Nsmith]

@JoeMorrell_ Yes! A lack of transparency can have an immense impact on the performance of a company from a communications standpoint. Especially when we learn that they are acting unethically. Do you think FTX will be able to recover? #COMM267

[Nicole Smith @22Nsmith]

@macketoll Unfortunately, yes, they are still dealing with repercussions from the incident! #COMM267

https://t.co/fjho7dSxd6

[Nicole Smith @22Nsmith]

Going back to 2018, we can remember this issue when Facebook was selling user data to third parties without permission. As a result, this violated the PRSA code of ethics; especially honesty and loyalty. #COMM267

https://t.co/Q3dRGzFxbe

[Nicole Smith @22Nsmith]

@Katie_fiannaca I agree, there is a level of extent to which users can freely post online. It is disappointing, however, that TikTok chose not to act in order to maintain a safe social sphere. Do you think parents will restrict their kids from using the app going forward? #COMM267

[Nicole Smith @22Nsmith]

@TDiRubbo13 This comes as a surprise to me as Apple has made it a company mission to protect user privacy. Do you think judgment was clouded by financial benefits? #COMM267

[Nicole Smith @22Nsmith]

@rquinn__ Companies have an obligation to be transparent (to an extent) with their key stakeholders and a lack of honesty can damage consumer trust. Do you think this will have a long-term negative impact on the company? #COMM267

[Nicole Smith @22Nsmith]

Honesty was ignored since the apologies and justifications came after Facebook was held accountable. Loyalty was hindered as the company was not serving the public’s best interest.

[Nicole Smith @22Nsmith]

@mallory_schake Spotify is fantastic at generating buzz through sticky content. This idea to promote Taylor Swift's album is a great way to boost the brand's posts and her streaming views. #COMM267

[Nicole Smith @22Nsmith]

@Edickinson2024 @ChipotleTweets This is a great call-to-action piece that gets avid and prospective @ChipotleTweets customers talking! #COMM267

[Nicole Smith @22Nsmith]

@j_damico05145 I love this tweet! You could almost consider Taylor Swift's song as a piece of sticky content as well since @lululemon is posting as a response to her work! Have they done this with other musicians? #COMM267

[Nicole Smith @22Nsmith]

@JoeMorrell_ @Nike @KingJames @prideofgyypsies Great example Joe! Do you think it is the celebrity spokesperson that makes this piece of content relatively sticky? #COMM267

[Nicole Smith @22Nsmith]

Stunning creative from Marketing Principles today 🙌🏻

[Will Burdick @WillBurdick10]

Do your job @Yankees

#RepBX

[Nicole Smith @22Nsmith]

@TDiRubbo13 Is this Xbox's attempt at a Twitter-fied version of BeReal? It encourages users to take pictures in the moment and then share them with a broader audience! #COMM267

[Nicole Smith @22Nsmith]

@rquinn__ This is great, and I agree, the dogs are the perfect bonus feature! Not only does it encourage other drivers to share their own content, but it educates current and prospective Tesla drivers! #COMM267

[Nicole Smith @22Nsmith]

@BrendanGawel I love this meme! Hanife Gundogdu (who has the Instagram account haniflicks) shared her take on the meme for Halloween. What works here is that it encourages user-generated content! Have you seen other examples? #COMM267

[Nicole Smith @22Nsmith]

Finally, the content was released on Netflix and made its way to TikTok, a hub for sharing and creating user-generated content where the audio has 689M videos and the video has 7.6M views. Other audios with the song have over 2M videos attached to them! #COMM267

[Nicole Smith @22Nsmith]

An example piece of recent @netflix sticky content uses the Kate Bush song “Running Up That Hill (A Deal With God)”. Storytelling resonates with audiences given Max’s regret over the loss of her sibling and the song saves her from the villain. #COMM267

https://t.co/5Xr2ZlMYp4

[Nicole Smith @22Nsmith]

The clip uses social currency and pushes people to share the video to stay on top of trends like the Kate Bush song. Many TikTok users (especially influencers) began sharing the songs that would save them from Vecna (the show's villain) with the hashtag #runningupthathill.