2Bobs

2Bobs: Conversations on the Art of Creative Entrepreneurship, a biweekly podcast hosted by @DavidCBaker and @blairenns

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Latest 2Bobs w/ @davidcbaker & @blairenns

Blair has five steps creative agency leaders can take to turn their account managers, project managers, developers, engineers, and advisors into a source of instant scale to their sales efforts.

https://t.co/KGl7SfoE7m

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The fact that sales people tend to talk too much is nothing new, but Blair has observed in recent client work just how profound of an effect this pervasive problem has on sales outcomes.

New 2Bobs w/ @davidcbaker & @blairenns:

https://t.co/g8i5mOLdJl

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David doesn’t hear anyone talking about how agencies can benefit when the person across the table is someone who presses boundaries and ethically skirts the rules within their own organization.

Latest 2Bobs with @davidcbaker & @blairenns:

https://t.co/LJcYJqG4fB

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New 2Bobs w/ @davidcbaker & @blairenns

As Blair is finishing his new book that drops later this year, he's come to the realization that pretty much everything he does comes down to one fundamental issue...

The Dichotomy of the Expert Salesperson:
https://t.co/LD0F2enxM2

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While discussing eight ways creative firms can do pro bono work better based on an article @davidcbaker wrote recently, both he and @blairenns discover a couple new profound insights together.

The latest 2Bobs:
https://t.co/uq031X4a3I

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Today's 2Bobs w/ @davidcbaker & @blairenns

Blair is moved by how a highly principled creative firm in New Zealand continues to thrive by prioritizing their creative practices and client fit over new business strategy.

Attending the Way:
https://t.co/6yfbvSPNt9

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Blair sees too many creative firms failing to make rational decisions because they choose to bind their businesses with outdated and overly-constraining ideals like the 80/20 principle.

The latest 2Bobs w/ @blairenns & @davidcbaker:
https://t.co/9ns0LDd0lX

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New 2Bobs w/ @davidcbaker & @blairenns

Blair weighs in on this year's Forrester report, which shows the ridiculous amount of money agencies have been wasting on pitches.

The Death Throes of the Pitch:
https://t.co/f0FihubsB5

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The latest 2Bobs w/ @davidcbaker & @blairenns:

David addresses another frequently asked question, looking at what creative firms should budget in terms of both money and time for their website, SaaS/automation, PR, content creation, and social media.

https://t.co/mMyhcO7CwT

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Today's 2Bobs:

@blairenns identifies the differences between the ethics of selling expertise and the three schools of bargaining ethics, and what happens when we don’t adapt our bargaining approach to match our opponents in the game of negotiation.

https://t.co/UkIP2yFnNz

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In an era of rapid turnover and remote working arrangements, developing a structured onboarding process for new staff is more important than ever. @davidcbaker has a checklist to help agencies get their new employees up to speed as quickly as possible.

https://t.co/wfYOuZhNCt

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New 2Bobs with @blairenns & @davidcbaker:

Blair believes that agencies should be creatively leveraging terms to their own benefit as opposed to just defending themselves against procurement departments who impose onerous terms.

The War on Payment Terms:
https://t.co/gGWsjVvswB

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Today's 2Bobs:

@davidcbaker has noticed five significant trends which principals should be aware of to run their firms more effectively, as well as one thing your team wishes you’d stop doing.

What Your Team Wants From You:
https://t.co/HJSuMmJQ3I

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As a follow-up to the discussion in the previous episode, Blair has some criteria for firms that would benefit from prioritizing and codifying an effective referral strategy as a way to gain new business.

New 2Bobs w/ @blairenns & @davidcbaker

https://t.co/bWuzVSbhiy

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In part one of a two-part discussion about developing a business referral strategy, @blairenns is surprised to hear that @davidcbaker wants to cover how and why we can get better at giving away business, before talking about how to get more referrals.

https://t.co/89gp9HUmNB

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Today's 2Bobs:

@blairenns runs through one of his constraint driven exercises with @davidcbaker by having us imagine running our business with nobody dedicated to the various functions under the banner of new business.

https://t.co/gTeRP2WU3i

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Even after understanding and trying to adopt the philosophies from @WWPitching , Blair sees many creative firms struggling to increase profit because of these six obstacles involving their people and processes.

New 2Bobs w/ @davidcbaker & @blairenns

https://t.co/x88sv8DdBk

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This is your intervention and David has some tough questions about the important decisions you should be making to manage and grow your creative firm.

New 2Bobs w/ @davidcbaker and @blairenns

https://t.co/V3bvfmqGZw

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@blairenns has six challenges creative agencies face when it comes to being compensated for the actual value they generate for their clients.

New 2Bobs:

https://t.co/Iir9Kmma3f

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David addresses how vertically positioned agencies can manage a client roster containing multiple companies who are competitors with each other.

New 2Bobs with @davidcbaker & @blairenns

https://t.co/EUPZkCU3Iu