2DeF Gaming

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[DiscussingFilm @DiscussingFilm]

First trailer for ‘THE LEGEND OF ZELDA OCARINA OF TIME’ remake.

Releasing later this year.

[Not Lincoln Kienholz @louis_villecov]

#GoCards 🟥⬛️

[Matt Zenitz @mzenitz]

Former Kansas star forward Flory Bidunga, who committed to Louisville April 12 but has been going through the NBA draft process, has now signed with Louisville, @chris_hummer and I have learned

[Nick Lord @nickatnocap]

Louisville is spending aggressively, and building the infrastructure to back it up.

The Cardinals just pulled off one of the fastest transfer portal blitzes in college basketball, landing tier 1 talents in a matter of days. The basketball payroll could push toward $20 million and Jeff Brohm just locked in an eight-year, $64.8 million extension through 2033. Louisville is going all-in on both revenue sports at the same time.

But what makes Louisville's approach stand out is that they aren't just spending, they're rethinking the entire model.

Last week the board of trustees approved Cardinal Ventures, a new nonprofit built to function as an in-house commercial engine for the athletic brand. Sponsorships, marketing, NIL agreements, branding deals that were previously outsourced or underleveraged would now run through a dedicated entity designed to move fast and keep more value inside the institution.

It starts with no staff, no budget, and no assets. AD Josh Heird called the approval "mile one of a marathon."

They also approved a second, dormant entity that creates a legal framework to receive private capital, equity investment, or bond financing tied to athletics if the right deal materializes. Nothing happens with it unless the trustees vote separately to activate it, but the structure is in place.

"The one thing I would tell you is that we are looking at every option under the sun," Heird says. "We'll entertain any conversation as long as it makes an inkling of sense, because expenses aren't getting reduced anytime soon. But on the flip side, [investors] aren't going to be willing to have these conversations relative to debt, equity, whatever it may be, providing capital, if they don't think there's opportunity there."

That's the key insight Louisville's leadership seems to understand clearly: you have to prove the brand has value before anyone will invest in it. The spending and the structural work feed each other.

Board chair Larry Benz framed the broader challenge directly: instead of finding new ways to slice the existing pie, you try to create a bigger pie.

Louisville is one of the few programs tackling both sides of this equation simultaneously, competing at the highest level today while building new financial tools for tomorrow. For a city where Cardinal athletics drives the culture, the ambition matches the stakes.

As Pat Kelsey put it: "When we win, the sun is out. When we lose, it's gloomy and people yell at their dog and the pizza doesn't taste as good. It freakin' matters."

Louisville is betting on itself and they're building the infrastructure to make that bet pay off.

[Mike Rutherford @CardChronicle]

LET’S GOOOOOOOOOO

[Willie Clarkson Jr @wlclar02]

Pat Kelsey acknowledges the UofL fans’ expectations. The standard is the standard.

Let’s go @LouisvilleMBB

#GoCards #L1C4 80-86-13

[XBOX Game Pass @XBOXGamePass]

wait here. the games will be with you shortly.

https://t.co/6bYat5e5Vg

[Cardiac Cardinal @_Cardiac_Card]

When Luke went crazy vs Michigan 🔥.

[L1C4‼️ @LORCARDS]

We're winning the national championships

[Jody Demling @jdemling]

Louisville kicker Nick Keller with a 57-yard field goal to set a new school record. He also had eight touchbacks on nine kickoffs. All nine kicks went into the end zone.

Brock Travelstead, who had the old mark of 56 from the Notre Dame game last year, was in attendance today for the game.

[Louisville Football @LouisvilleFB]

🗣️ CARDS WIN

#GoCards x @forthepeople

[CharlieIntel @charlieINTEL]

RUMOR: Sledgehammer Games' next Call of Duty will release in 2027 and is a brand new sub-franchise set in modern era

'Big focus' on movement with marital arts-type kicks chops, but won't have jet packs

There's reportedly no zombies mode

(via @TheGhostofHope)

[Symaratan @Symaratan]

Here are all the details for Weekend 2 of the #GearsOfWarReloadedBeta this Friday!

@GearsofWar @Community_Gears

[2DeF Gaming @2DeFGaming]

@Halo change the ranking system and people will come back to Infinite in groves. Keep the battle pass. We’ll still buy cosmetics. But give us an XP based ranking system so we have incentive to keep coming back to grind. From a lifelong Halo fan. @Xbox @XboxGamePass @XboxP3

[2DeF Gaming @2DeFGaming]

@Halo @Microsoft @Xbox @XboxP3 been loving the game! But I would rather pay $100 for it & have a functioning xp rank system that rewards me for playing well than it be free but have an unrewarding and money grabby battle pass that removes any incentive to grind or play as a team

[2DeF Gaming @2DeFGaming]

@Halo otherwise playing the objective or getting assists or winning the game won’t matter to people. People will only chase random challenges because that’s the ONLY way to progress your rank. It takes away from the fun of the game and will hurt its longevity. Give us a XP rank!!

[2DeF Gaming @2DeFGaming]

@Halo Infinite has been a blast! But the progression system is def broken. Im ok with having a battle pass, but we need a straight XP rank system as well. It can be done/it has be done. If they dont- itll take away the incentive for players to grind the game.

[Halo Esports @HCS]

We're proud to present your #HCS Partnered Teams for the launch of #HaloInfinite!

@Cloud9
@Envy
@eUnited
@FaZeClan
@FNATIC
@G2esports
@natusvincere
@Sentinels
@Spacestation

[2DeF Gaming @2DeFGaming]

Check out 2DeF Gaming's video! #TikTok https://t.co/ryxHbqJdbn

[2DeF Gaming @2DeFGaming]

What’s a game you tell everyone you love but you secretly haven’t even finished it?