Google: DON'T SCRAPE!
Also Google: Scrapes Literally Everything...
Google: DON'T USE AI CONTENT!
Also Google: Immediately Implements Its Own AI Content Into SERPs.
Google: JUST CREATE GREAT CONTENT!
Also Google: Favours authority over better quality niche content from real experts.
Google: WAIT FOR THE ALGORITHM UPDATE!
Also Google: Updates continue to do the exact same thing.
Google: OPTIMIZE YOUR SITES!
Also Google: But not too much, unless you want to get hit by an over optimization classifier but we don't tell you on which pages.
Google: DON'T OVERLOAD ON ADS!
Also Google: We'll just casually put four ads above the fold and try to cloak ads from users.
Google: MAKE SITES FOR USERS, NOT FOR SEARCH ENGINES!
Also Google: But make sure it loads fast for crawlers, is mobile friendly, structured for our bots, and filled with schema markup and structured data.