marketing partners, not $100M in profit for WB. A strong box office still matters because it boosts every other revenue stream, which is why studios continue to care so much about theatrical performance.
That's only partly true. Movies absolutely make money from streaming, digital sales, TV rights, and merchandise, but those revenue streams don't automatically turn a weak theatrical run into a success. The "$100M+ in media value" figure refers to promotional exposure generated by
Exactly what I've been saying.
It's 2026; films make money through merchandising and home video in addition to the box office
Those that predicted a flop are coping HARD; same ppl always talking about "marketing" now trying to ignore the fruits of that same marketing ๐ซต๐