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Does ChatGPT really drive any sales?
According to Similar Web, they generate 2.5 billion visits a month.
And people are starting to use it to answer questions and solve their problems. And even as a replacement for search engines in some cases.
So, we decided to have 50 companies survey their audience to determine if ChatGPT helps drive sales.
Here are the results.
It's really small right now, but as you can see, people are learning about products, services, and companies through ChatGPT.
It may or may not cause direct conversions, but it causes people to learn about a business.
Get ready for VetNet Career Week, a virtual 3-day event from June 11 to 13 offering veterans, military spouses/partners and service members the chance to gain the tools and support needed to help advance their careers. Register now → https://t.co/TbutB6hp0m
Discover how to create an effective social media content calendar 🗓️
Join this free session with @sallylouiseday to learn how to create an easy-to-use social media calendar that keeps you organised 🙌
➡️ https://t.co/b8L7BKptKT
@VodafoneUKBiz@VodafoneVHubUK@jpmorgan@Chase
Councils in England to get new powers to fill empty shops and boost high streets https://t.co/qb9vKLTgPg
Where a retail premises has been empty for over a year, local authorities will be able to step in and auction off a rental lease to small businesses and community groups.
When we analyzed 12,037 sessions of 1013 people searching on Google, we noticed an interesting trend…
When a search result page contained a video above the fold, searchers clicked on it 61% of the time.
It can’t just be us who noticed it, as Google has more data and people focused on their algorithm in order to enhance the user experience.
During the Google I/O event, they talked about how visual elements like images and videos are now prioritized.
So what does this mean that you should do?
Well, you should, of course, keep creating text because it performs well in SEO.
But you also need to invest in high-quality visuals to improve your visibility.
And with these visuals, you can repurpose them for most social networks.
So, if you want to do well with SEO, it’s not enough to create text-based content.
Created videos and images as well.
Your website is an important part of building your business. That's why you should take extra care when designing it. But how can having a pretty site help you gain customers? Here's how.
https://t.co/m4jTkPeDh1
I gained 3 million views from just 1 TikTok video in 5 days.
The video wasn’t generic too, it was related to the marketing industry.
It was about doing keyword research on TikTok.
In which I taught people how to use a new TikTok feature in order to help them get them more engagement from their content.
Want to guess how many trackable leads or sales I got from that video?
A whopping 0.
Sure I’m building brand awareness so it isn’t a total loss, but creating basic content that is related to your industry doesn’t really help generate sales.
Especially in B2B.
The key with selling online through content is two fold:
1. Get very specific about solving advanced problems. You won’t get the views but people facing that problem are more likely to hire you.
2. Show the results of companies you’ve worked with that have used the strategy you just explained. People love seeing case studies, it pushes them to initiate a conversation with you.
Include those 2 things. I guarantee your view counts will go down, but at least your revenue will go up.