Threefellasandfadia

[Threefellasandfadia @3fellasandfadia]

#CBES11Q5
Relationship Quality- perceived personal links between a consumer and a brand high relationship quality = high level brand loyalty

[Threefellasandfadia @3fellasandfadia]

#CBES11Q4
Procedural- switching from windows to apple (software)
Financial- buying new car- insurance
Relational- windows to apple (brand)

[Threefellasandfadia @3fellasandfadia]

#CBES11Q3
Companies can either
- Do nothing
- Deny responsibility
- Take responsibility
- Or release information trying to explain reasons.

[Threefellasandfadia @3fellasandfadia]

#CBES11Q2
Positive WOM.
consumers pass on positive info about the company.
eg. good experience at a coffee shop & tells friends to go there.

[Threefellasandfadia @3fellasandfadia]

#CBES11Q1
Negative WOM
consumers pass on negative info about the company
eg poor experience at a coffee shop & tells friends not to go there

[Threefellasandfadia @3fellasandfadia]

#CBES10Q5
Cultural beliefs and morals can limit or enhance the consumers expectations and perceived values of goods and services consumed.

[Threefellasandfadia @3fellasandfadia]

Major ways consumers may dispose of products may include Landfill, recycle, trade in, on selling and donating.
#CBES10Q4

[Threefellasandfadia @3fellasandfadia]

#CBES10Q2 Consumer satisfaction is the positive emotional aspect from favorable purchase of a product by consumers meeting their expectation

[Threefellasandfadia @3fellasandfadia]

The disconfirmation process is when a consumer measures the performance of a product to the expectations held by that individual #cbes10q3

[BCN @MKT2CBE_BCN]

Main ways consumers dispose of products: trashing, recycling, converting, trading, donating and reselling #CBES10Q4

[Threefellasandfadia @3fellasandfadia]

#CBES10Q1
Post Consumption stage.
After purchaing the product the consumer begins to evaluate, react and determine the value of the product.

[Threefellasandfadia @3fellasandfadia]

#CBES9Q3 Attribute based eval. is evaluating products by using a set of criteria determined by the user. Buying a car due to all your needs.

[Threefellasandfadia @3fellasandfadia]

Hedonic are emotional attribute like brand loyalty
Utilitarian are economic/function attributes like safety aspects of products
#OBES9Q3

[Threefellasandfadia @3fellasandfadia]

#CBES9Q4 affect based evaluation is choosing a product due to a feeling about the alternative.... buying a laptop due to a dislike of imac's

[Threefellasandfadia @3fellasandfadia]

#CBES9Q2 Features and benefits can be utilitarian criteria used to evaluate similar products. Eg processor speed of a phone or tablet

[Threefellasandfadia @3fellasandfadia]

An example of evaluative criteria are products, features and benefits that differentiate the product such as an Ipad vs a G-tab #CBES9Q1

[Threefellasandfadia @3fellasandfadia]

#CBES8Q5
Universal- all alt.
v
Awareness- known alt to individual.
v
Consideration- Maybe.
Inept- No
Inert- indifference.

[Threefellasandfadia @3fellasandfadia]

#CBES8Q4
Limited- little search for info
Extended- search more extensively
Habitual- seek no info as buying product is regular

[Threefellasandfadia @3fellasandfadia]

Impulsive is hedonic wants.
Unplanned is satisfying a utilitarian need.
Compulsive is like impulsive with little rational thought.
#cbes8q3

[Threefellasandfadia @3fellasandfadia]

#CBES8Q2
Acquisitional
Epistemic
Experimental
Impulsive