3rd + Lamar

Strategic video partner to high-growth tech companies.

[3rd + Lamar @3rdandLamar]

Recent LinkedIn data shows why it's counterproductive for B2B tech companies to spend most of their video budgets on in-market audiences.

Learn why: https://t.co/zvr9UKIznh

#b2b #videostrategy #videoagency #leadgen #gtm

[3rd + Lamar @3rdandLamar]

"The big LLMs have lost the PR battle" - @mcuban

https://t.co/fbuF7EwaaV

[3rd + Lamar @3rdandLamar]

Tech companies want rapid adoption of their AI products, but many of these companies go to market in a way that adds to the anxiety and mistrust around AI.

Learn what works and what to avoid in your product launch efforts.

More: https://t.co/NwwfVlQXiD

#GTM #videostrategy #AI

[3rd + Lamar @3rdandLamar]

Tech companies want rapid adoption of their AI products, but many of these companies go to market in a way that adds to the anxiety and mistrust around AI.

Learn what works and what to avoid in your product launch efforts.

More: https://t.co/NwwfVlQXiD

#GTM #videostrategy #AI

[3rd + Lamar @3rdandLamar]

See more: https://t.co/69bJxavueG

[3rd + Lamar @3rdandLamar]

Interviews. Keynotes. Presentations. Seminars.

Our latest Corporate Events Showreel features footage from conferences and events we've filmed across the U.S.

#videoagency #showreel #videoproduction

[3rd + Lamar @3rdandLamar]

Is your current video strategy helping the right people discover, understand, and trust your company?

Find out with our Video Visibility Audit. We're offering a handful of these at no cost in July.

More: https://t.co/mDI1sRKgYD

#videostrategy #videoagency

[3rd + Lamar @3rdandLamar]

The longer it takes for a prospect to experience value from your product, the more your video strategy has to build trust before the product ever gets the chance.

https://t.co/3DxrMkMayS

#videostrategy #GTM #videoagency

[3rd + Lamar @3rdandLamar]

Videos 20 minutes or longer rose from 63.6% of YouTube viewing time in 2024 to 67.7% in 2025.

YouTube provides a larger canvas for tech companies to tell stories that build credibility, trust, and authority.

More: https://t.co/hDwSOHusEP

[3rd + Lamar @3rdandLamar]

Trying to make a case for a larger YouTube investment at your tech company? Check out these 4 stats🧵

Source: @Digital_i_

#videostrategy #videoagency #youtube #youtubestrategy

[3rd + Lamar @3rdandLamar]

No age group is growing faster than the 55-64 age demo (e.g. Gen X and Baby Boomers) in terms of YouTube consumption.

If you're trying to reach older professional audiences, invest in your YouTube strategy.

More: https://t.co/hDwSOHusEP

[3rd + Lamar @3rdandLamar]

If your video strategy is limited or you've put it on the back burner, you're at a disadvantage. Check out details from the 2026 LinkedIn® Ads Benchmarks Report.

#videostrategy #b2b #videoagency #linkedin

https://t.co/eqLtr3RPGz

[3rd + Lamar @3rdandLamar]

81% of the B2B customer journey happens before a prospect ever talks to sales. It was 70% a year ago. Now prospects are spending ~7 months self-educating anonymously.

[3rd + Lamar @3rdandLamar]

YouTube is driving AI brand visibility more than anything else, according to a recent @ahrefs study.

Learn more: https://t.co/tLIZQpWWew

#AIsearch #youtube #youtubestrategy #videostrategy

[Nikita Bier @nikitabier]

Commentary is one of the most important pillars of X. And sometimes the best way to share your thoughts is with video.

Today we're launching a whole new way to make them:
React with Video

Tap the repost button and start recording with green screen, split screen, or picture-in-picture.

Now available on iOS

[Neal Mohan @nealmohan]

This month at @youtube, we launched:

🔎Ask YouTube, a new conversational, interactive search experience
🎬 Gemini’s Omni model in our Shorts Remix feature and Create app
👯 Expanded access to our Premium two-person plan in 🇦🇷 🇧🇩 🇰🇼 🇱🇦 🇳🇵
🍌 Nano Banana 2 in Effect Maker, our web-based tool for building, publishing, and managing effects
🧾"Your custom feed," a new way to create a specific feed for your interests, routines, and more
🤳 Side-by-side ads in live streams on mobile and on low + ultra-low latency streams, so you can watch a stream and an ad simultaneously with less disruption
🚙 New Premium features: on-the-go mode with easier access to listening controls, auto speed (which increases speed during relevant moments like lengthy introductions), and personalized podcast recommendations in Ask Music
👤 Access to our likeness detection technology for all channels (18+)
🏷️ More prominent AI labels on long-form videos + Shorts
🔆 New signals that automatically detect AI in a creator’s content, helping them disclose it more easily
🤝 Our Premium Lite individual plan bundled with @Google’s AI Pro plan
💎 Gifts & Jewels in more countries like 🇧🇷 and 🇲🇽
💿 Samples (personalized music previews in @youtubemusic) for artists, albums, playlists and mixes

[3rd + Lamar @3rdandLamar]

5. Our 30-Day Video Launchpad

https://t.co/22la1EVsFm

[3rd + Lamar @3rdandLamar]

Here's our Top 5 list of most-viewed content so far this year.

#videoagency #videoproduction #videostrategy

[3rd + Lamar @3rdandLamar]

4. Understanding the Price of Video Production

https://t.co/JKDKv4OElw