42courses

Career-changing courses from the world's best brands.

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Book of the Day 📘: Unstuck by Ramona Ausubel

Every writer knows the feeling. Blank page. No momentum. Mild panic.

Unstuck is a practical, generous guide to getting back into flow. With 101 short exercises, Ramona Ausubel offers doorways back to the page — helping you begin, keep going, and actually finish. @ramona_ausubel

It’s less about perfect sentences and more about staying in love with the process.

If you’ve ever felt stuck creatively, this might be the nudge you need to start again.
https://t.co/LbHvLR4dZk

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Brilliant Campaign: Mumbai Police ‘The Punishing Signal’ by FCB India

In Mumbai, 70% of road noise pollution comes from honking. Fines didn’t fix it. Warnings didn’t fix it.

So Mumbai Police tried something smarter.

If honking at a traffic light crossed 85 decibels, the countdown timer reset. The more you honked, the longer you waited.

“Honk more. Wait more.”

A simple behavioural nudge. Immediate consequences. Zero media spend. Massive impact.

A brilliant example of changing behaviour not by telling people what to do — but by redesigning the system around them. @MumbaiPolice | @fcbgroupindia | @fcbglobal

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The Importance of Legacy

What do people really care about at the end of their lives?

In this clip, Dan Ariely shares what he learned from studying wills — and offers a powerful perspective on what it truly means to leave a legacy. @danariely

Discover more of Dan Ariely’s behavioural insights in our Behavioural Science for Life course, https://t.co/ieau6FTBxh

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@instigating

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Stuck for ideas? Try doing the opposite.

In this clip, the brilliant Emily Hinks, founder of Mischief Makers, shares a simple technique called Negative Brainstorming — where instead of asking how to solve the problem, you ask how to make it worse. It sounds counterintuitive. It works surprisingly well. @emilyhinks

If you’ve ever stared at a blank page waiting for inspiration to strike, this one’s for you.

Explore more practical tools for better ideas in our Creative Thinking course,
https://t.co/spn6CRY5M4

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Book of the Day 📘: Super Thinking by Gabriel Weinberg & Lauren McCann

Most of us collect facts. Very few of us collect models.

In Super Thinking, Weinberg and McCann break down the mental models used by the world’s best decision-makers and show you practical ways to make clearer decisions, spot dodgy logic, and cut through complexity.

It’s not about knowing more. It’s about thinking better.

If you want to make smarter decisions, this is a very handy book to have on your shelf. @yegg

https://t.co/exNVtzGk4d

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Campaign of the Day: Ajinomoto ‘Voice of Food’ by Dentsu

Most recipes are written for the eyes.

Ajinomoto asked a simple question: what if they were written for the ears?

Co-created with Miki, a blind home cook, the brand rebuilt recipes around sound. Sizzling, bubbling, subtle shifts in rhythm became the cues instead of “golden brown” or “until translucent.”

Thirty recipes now feature real cooking audio. Seventy more were rewritten without visual language.

A powerful example of accessibility driving innovation — and a masterclass in sensory priming, proving how the senses quietly shape behaviour. @ajinomoto | @dentsu_global

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@McKeeStory

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Campaign of the Day: The Hive ‘Make It Make Sense’ by Saatchi & Saatchi UAE

Language is powerful. Until it isn’t.

In this brilliantly absurd series, familiar phrases are taken completely literally. “Do good and throw it in the sea.” “Break a leg.” Encouragement becomes chaos. Kindness becomes confusion.

It’s funny. It’s uncomfortable. And it makes a sharp point about how easily meaning gets lost when language isn’t clear.

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Why We Get Money Wrong

We like to think we’re rational with money. We’re not.

In this clip, Dan Ariely and Chris Rawlinson explore how we judge value through a relative lens. Same saving. Different context. Completely different behaviour. @danariely

Discover more of Dan Ariely’s behavioural insights in our Behavioural Science for Life course, https://t.co/ieau6FTBxh

[42courses @42Courses]

Book of the Day 📘: D&AD The Copy Book

If you write for a living, this is required reading.

Originally published in 1995 and now beautifully updated, The Copy Book brings together lessons and work from some of the greatest copywriters in the world, including David Abbott, Dan Wieden and Neil French.

It’s not just about advertising. It’s about clarity, persuasion and the craft of choosing the right words.

A bible for creative directors. A should-have for anyone who needs to influence with language. @dandad

https://t.co/j8c3zdHnuC

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Why Your Behaviour Isn’t Accidental

The way you act shapes what you see and what you learn.

Mark Bowden shares why consciously deciding how you behave can open you up to new perspectives and opportunities. @truthplane

Learn more with our Body Language course, https://t.co/10POfPrCRL

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Campaign of the Day: Snickers + Mars ‘Peanut Butter Focus Group’ by BBDO N.Y.

Instead of picking a side, Snickers decided to end the argument altogether.

To launch Snickers Peanut Butter, the brand assembled a focus group made up entirely of people named Reese. Yes, really. Then let comedian Eric André capture their gloriously unfiltered reactions.

A clever way to turn a long-running cultural debate into pure entertainment. Playful, confident and completely on-brand. @SNICKERS | @BBDONY | @BBDOWorldwide

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Book of the Day 📘: The Daily Artist’s Way by Julia Cameron

Creativity isn’t a lightning bolt. It’s a daily practice.

In The Daily Artist’s Way, Julia Cameron offers 366 short meditations to help you build a creative life one day at a time. Small prompts. Gentle nudges. Practical affirmations. @J_CameronLive

Whether you’re writing a novel or simply trying to think more imaginatively at work, this is a reminder that creativity grows through consistency. One day. One page. One small act at a time.

https://t.co/eFk6mDaVVh

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Ad of the Day: On Negocios ‘Dino’ by Lemon

We all know that little Chrome dinosaur.

On Negocios turned it into every business owner’s worst nightmare.

In this clever ad, the pixelated offline icon bursts out of the browser and storms an office, wreaking havoc as the internet drops. It’s chaotic, dramatic and painfully relatable.

A smart way to highlight a universal frustration using great storytelling.

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The Psychology of Reciprocity

Reciprocity is one of the most powerful forces in human behaviour. And most people use it badly.

In this clip, Dan Ariely and Chris Rawlinson unpack how reciprocity really works and why good intentions don’t always lead to influence. @danariely

Learn more in our Behavioural Science for Life course,
https://t.co/ieau6FTBxh

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Book of the Day 📘: The Story of Stories by Kevin Ashton

We tell stories to make sense of the world. But where did storytelling itself begin?

From cave paintings to smartphones, storytelling has shaped who we are.

In The Story of Stories, Kevin Ashton explores how each new storytelling tool expands who gets to speak and who gets to listen. @Kevin_Ashton

A fascinating look at the million-year journey of the most human thing we do: tell stories. https://t.co/V0aTr0X59Y