4 things in life that are difficult for many people:
1) Apologizing when in the wrong.
2) Stating when ignorant to something.
3) Giving sincere praise & receiving it.
4) Welcoming & accepting constructive criticism.
All of which are personal.
Anyone ever see an ad on π ββββββββββββββββββββββββββββββββββββββββββββββββββ go viral? Why do companies waste the time or money?