Mediaocean (Formerly 4C)

4C is now a part of Mediaocean! For further updates on Scope, the leading Closed Ecosystems platform, follow @TeamMediaocean. Thank you!

[Mediaocean (Formerly 4C) @4Cinsights]

We’re excited to announce that @TeamMediaocean is acquiring 4C! Together, the combined companies are uniquely positioned to deliver the modern system of record for omnichannel advertising. Learn more: https://t.co/yg8jbPjg3B #4CMO #ModernSystemOfRecord #OmnichannelAdvertising

[Mediaocean (Formerly 4C) @4Cinsights]

Marketers must market the way consumers consume - seamlessly across channels. Learn more about how a modern system of record for omnichannel advertising permeates the ecosystem and enables advertisers to make strategic decisions. https://t.co/Uysy6a2euW

[Mediaocean (Formerly 4C) @4Cinsights]

@TeamMediaocean's @KarlKnights speaks to the PwC’s latest Global Entertainment & Media (E&M) Outlook 2020-2024, highlighting the need for brands to remain agile and creative when redefining the customer journey. Read more here: https://t.co/XvC26K5cgN

[Mediaocean (Formerly 4C) @4Cinsights]

The time has come to think about new ways to engage local audiences. Tune in as experts Fraser Woollard (@TeamMediaocean), Nick Simonetti (@Vevo), and Jenna Balavram (@SparkFoundryWW) discuss the future of reaching local audiences through music videos. https://t.co/jz65SdN5R1

[Mediaocean (Formerly 4C) @4Cinsights]

As we approach this year’s golden quarter, the retail sector is preparing to navigate the choppiest waters it has faced for at least a decade. Read more as @TeamMediaocean's
@AaronGoldman outlines the keys to marketing success in the coming months. https://t.co/Gncz1RuSqV

[Mediaocean (Formerly 4C) @4Cinsights]

@TeamMediaocean's @AaronGoldman redefines SMART goals for #omnichannel #marketers navigating the new normal and adapting to rapid shifts in the landscape. https://t.co/LY3T3E1g4E

[Mediaocean (Formerly 4C) @4Cinsights]

From buying content to buying audiences - CEO @billwise speaks to digital transformation, recent acquisitions, and the future of @TeamMediaocean as a modern system of record. Watch the full @Beet_TV interview here:
https://t.co/2UfvBu0EXn

[Mediaocean (Formerly 4C) @4Cinsights]

"We need to be really thoughtful around the layers of data that we have. More data equals more noise. We want to look for signals," said @tyrona from @LinkedIn. #findyouraudience

[Mediaocean (Formerly 4C) @4Cinsights]

"The train has left the station when it comes to privacy concerns. We have to be conscious of how we manage, protect and leverage the data we have...and the increasing consumer knowledge and interest with how data is being used," @tyrona. #findyouraudience

[Mediaocean (Formerly 4C) @4Cinsights]

Anchoring the marketing tech stack on a CEP enables marketers to move:
- From more to better.
- From black box to transparent.
- From horizontal to vertical.
- From siloed to holistic.
#findyouraudience

[Mediaocean (Formerly 4C) @4Cinsights]

"Closed Ecosystems Platforms that provide the most value for brands are self-serve, vertically-integrated, interoperable, independent, and intelligent," said @AaronGoldman #findyouraudience

[Mediaocean (Formerly 4C) @4Cinsights]

“Consumers are spending 81% of their time within Closed Ecosystems, but 34% of advertising dollars is still going to the open web, despite consumer behavior and decreasing confidence in the effectiveness of the open web," @AaronGoldman #findyouraudience

[Mediaocean (Formerly 4C) @4Cinsights]

“The power of Closed Ecosystems is only picking up during the pandemic. Globally, streaming is up 27%, messaging is up 22%, 21% more time spent on social, and 20% more time on broadcast TV,” said @AaronGoldman. #findyouraudience

[Mediaocean (Formerly 4C) @4Cinsights]

“The amount of data that flows inside Closed Ecosystems is powerful enough to create a picture of the person behind the device and what they’re interested in at any given moment,” 4C’s @AaronGoldman. #findyouraudience

[Mediaocean (Formerly 4C) @4Cinsights]

"Trust real data, not fake data. Track long data, not big data. Make big bets, not small bets." @LinkedIn's @tyrona. #findyouraudience

[Mediaocean (Formerly 4C) @4Cinsights]

Why are small bets riskier? Because they’re almost guaranteed to fail. “In increasingly competitive markets, breaking through the media clutter requires enormous bets on blockbuster strategies.” - @anitaelberse from @HarvardHBS #findyouraudience

[Mediaocean (Formerly 4C) @4Cinsights]

“The optimal balance, according to Les Binet & Peter Field, is to spend 60% on brand building and 40% on lead generation,” @tyrona from @LinkedIn. #findyouraudience

[Mediaocean (Formerly 4C) @4Cinsights]

Navigating signal-to-noise ratio #findyouraudience

[Mediaocean (Formerly 4C) @4Cinsights]

According to Paul Slovic’s famous professional gambler psychology study, “more data actually led to worse decisions because the more confident they were, the bigger bets they made and the bigger losses they saw.” - @tyrona #findyouraudience

[Mediaocean (Formerly 4C) @4Cinsights]

How to distinguish real data vs fake data? “Prioritize direct data over indirect data. The more vendors the data passes through, the less accurate the data becomes. If your vendor can’t explain where the data comes from in one sentence, it's a red flag.” @tyrona #findyouraudience

[Mediaocean (Formerly 4C) @4Cinsights]

“Not all data is good data. In fact, most data is bad data, or fake data. We need to start seeing the difference. We’re wasting $7 billion targeting the wrong people, and 6 billion targeting non-people,” said @tyrona from @LinkedIn #findyouraudience