Integral Ad Science

A leading global media measurement and optimization platform.

[Integral Ad Science @integralads]

What does it take to make media quality an engine for growth at the scale of 280 billion daily interactions?

Our Chief Product Officer, Srishti Gupta, just sat down with @themoment_media to discuss how IAS is approaching the next chapter of brand safety, CTV, and practical AI.

She shares the strategy behind a couple of major, recent innovations we're delivering to customers:

🟩 IAS Total TV: Bringing the same brand safety and media quality standards marketers expect from linear television over to streaming and CTV.

🟩 IAS Agent: A highly practical use of AI that cuts campaign setup times by more than 50%.

Watch the full interview here to see how we're building the next generation of media quality tools: https://t.co/af59RYRkbZ

#MediaQuality #AdTech #DigitalAdvertising #CTV #CTVadvertising #AI #Automation

[Integral Ad Science @integralads]

Ad-supported desktop apps are having a breakout moment.

They've become a key player in the programmatic space, generating some of the highest bid request volumes across channels.

But while supply has proliferated, so have concerns around transparency.

Read our latest blog from the IAS Threat Lab for findings around how this inventory is being generated, represented, and evaluated today: https://t.co/7ljy9YFUVk

#AdTech #DigitalAdvertising #DesktopApps #Programmatic

[Integral Ad Science @integralads]

In 2026, low-quality, mass-produced "AI slop" content has become a real risk for advertisers.

75% of advertisers say they would not want their ads appearing on those sites or next to such content, and many are left wondering: "Where are the brand safeguards for this rapidly evolving media environment?" (IAS B2B Survey, Sept. 2025).

Fortunately, protecting your brand from these risky environments just became a lot easier.

IAS recently launched our Low-Quality GenAI Avoidance segment to not only help advertisers avoid AI slop but place their ads in safer, higher-performing environments that drive growth, not friction.

It works seamlessly within IAS Context Control to detect and block low-quality, AI-generated text in near real-time, both pre- & post-bid, with no complex workflow changes required.

Read our latest blog to learn more: https://t.co/lHE5javFxM

#MediaQuality #GenAI #AISlop #BrandSafety #BrandSuitability #AdTech #DigitalAdvertising

[Integral Ad Science @integralads]

Social and digital video channels are at the epicenter of viewer attention today, and while they present great opportunity, media quality is getting harder to protect.

IAS’s 2026 Industry Pulse Report reveals that 88% of experts rank digital video as a top investment priority, and 84% say the same for social media. However, rising concerns around AI-generated content, creator environments, and transparency are reshaping how marketers approach brand safety and performance.

As investment accelerates, success will depend on balancing scale with control, while facilitating media quality, brand suitability, and performance across campaigns.

Explore how industry leaders are navigating this landscape with success:
https://t.co/EDYBjR7zV4

#MediaQuality #AdTech #BrandSafety #DigitalVideo #SocialMedia

[Integral Ad Science @integralads]

Social moves at lightning speed. Can your ad suitability controls keep up?

For years, the industry viewed ad verification as an insurance policy. A way to check a box and move on.

But in a 2026 media landscape defined by AI-driven content and shifting spends, "good enough" measurement is no longer enough.

At IAS, we’re evolving. We’re moving beyond simply verifying impressions to driving real, measurable performance with solutions like 𝗜𝗔𝗦 𝗦𝗼𝗰𝗶𝗮𝗹 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻.

Brands leveraging our Social Optimization tools are seeing:
🟩 2x ROI on their IAS investment
🟩 18% decrease in platform CPMs
🟩 48% less wasted ad spend

Read our latest guide on the IAS Insider to learn how leading brands are navigating these fast-moving channels: https://t.co/e5SEpZCiHI

#MediaQuality #DigitalAdvertising #AdTech #IAS #MarketingStrategy #AI #SocialMediaAdvertising

[Integral Ad Science @integralads]

High-quality, premium news inventory is already a finite resource. When brands rely on outdated keyword blocking, inventory shrinks, costs rise, and impact is limited. Enter IAS Context Control.

IAS collaborated with @Reuters to look at how trading keywords for context enables brands to expand their reach in brand-suitable ways.

The findings were clear: replacing just seven top-populating keywords with IAS Context Control reduced blocked content by an estimated 58%, opening up opportunities that would have otherwise been missed in premium news inventory.

This is the power of AI-driven semantic intelligence. By recognizing word relationships and sentiment, IAS empowers marketers to navigate the digital world with clarity.

Learn how IAS Context Control enhances relevance, engagement, and brand affinity: https://t.co/UedesTTMxy

#MediaMeasurement #BrandSafety #Reuters #DataDriven #MediaQuality #AdTech #DigitalAdvertising

[Integral Ad Science @integralads]

"Scale alone will not define success. Advertisers will place their confidence in environments they understand..."

Writing for @TheMediaLeader, IAS Sr. Director, Programmatic & Sell-Side Development, EMEA, Nick Welch, highlights why content-level clarity & supply path transparency are critical for #CTV advertisers looking to increase their investment in this growing channel.

Read below.

#MediaQuality #CTVAdvertising #BrandSafety #ContextualAdvertising #AdTech
https://t.co/8YXlU9UL0s

[Integral Ad Science @integralads]

What does it take to win on social in 2026?

For the world's leading brands, media quality is no longer just an insurance policy, it’s a growth driver.

By prioritizing quality environments, brands leveraging IAS Social Optimization are seeing transformative results:

🟩 65% decrease in suitability fail rates
🟩 23% higher engagement rates
🟩 18% lower social platform CPMs

Optimizing for media quality and contextual alignment protects brands and drives ROI with higher recall and enhanced conversions.

Dive into "What Winning Brands Do Differently on Social," the second part of our latest series, to learn more: https://t.co/qnaLS1v7lQ

#MediaQuality #AdTech #DigitalMarketing #ROI #SocialMediaAdvertising #IAS #TotalMediaQuality

[Integral Ad Science @integralads]

Read Lisa’s full strategy for winning the "Beautiful Game" here: https://t.co/t7EMRkF5MP

🧵 (3/3)

#AdTech #DigitalAdvertising #MediaQuality #FIFA #WordCup

[Integral Ad Science @integralads]

Global ad spend is projected to hit $1 trillion for the first time in 2026. But for the modern CMO, that massive scale comes with a tightening reality: budgets are leaner, and the fragmentation of digital media makes it harder than ever to see where your spend is actually going.

In her latest for @Forbes, our CEO, Lisa Utzschneider, breaks down how brands can navigate the 2026 #WorldCup, not by outspending, but by out-performing through strategic media quality.

🧵 (1/3)

[Integral Ad Science @integralads]

Key takeaways from IAS CEO Lisa Utzschneider's latest piece for @Forbes:

🟩 Real-time over static: Why waiting for a post-campaign report is a losing strategy in a fast-moving tournament.

🟩 The #CTV Transparency Gap: How to make sure ads are hitting the "big screen" and not low-quality streams.

🟩 Contextual Precision: Reaching fans (and even the "counter-programmers") where they are most engaged.

🧵 (2/3)

[Integral Ad Science @integralads]

IAS is thrilled to announce a significant expansion of our AI-driven brand safety and suitability solutions for @Meta.

We are extending our Content Block Lists to Threads feed, bringing independent, third-party brand suitability controls to parity with those already available on @Facebook and @Instagram. As Threads continues its rapid growth, surpassing 400 million monthly active users globally, IAS is providing the transparency and control advertisers need to scale with confidence.

At IAS, we’re committed to turning media quality into an engine for growth. By providing customized control and real-time protection, we help #marketers maximize their ad investments in the moments that matter most.

Learn more about how we’re deepening our partnership with @Meta to deliver comprehensive coverage across the Meta suite: https://t.co/K97IkyZ7MX

#Meta #Threads #MediaQuality #BrandSafety #AdTech #IAS #SocialOptimization #DigitalMarketing

[Integral Ad Science @integralads]

That's a wrap on Cairns Crocodiles 2026!

Thank you to everyone who joined IAS and the @AANA_says for "Director's Cut," our live session on protecting the brand that matters most: you!

Check out this behind-the-scenes recap, and get a feel for Cairns Crocs from Country Manager Jess Miles, who was on the ground all week with the IAS team.

#CairnsCrocs #MediaQuality #AdTech #PersonalBrand #DigitalAdvertising #ProfessionalDevelopment

[Integral Ad Science @integralads]

The digital landscape is evolving at breakneck speed, and at IAS, we aren't just keeping pace; we’re setting the standard.

Our CEO, Lisa Utzschneider, recently sat down with @davidaKaplan of @Beet_TV at @PossibleEvent to discuss how IAS has moved beyond basic verification into a new era of AI-driven performance and transparency.

As the industry looks toward @Cannes_Lions and the future of media, Lisa highlights the major innovations driving growth and measurable sales outcomes for our customers today:

🟩 𝗜𝗔𝗦 𝗧𝗼𝘁𝗮𝗹 𝗧𝗩: Bringing linear-level transparency to #CTV across major media publishers like @disneyadsales, @NBCUniversal, @paramount_ads, and @PrimeVideo, plus multiple opted-in publishers via @getpublica.

🟩 𝗜𝗔𝗦 𝗔𝗴𝗲𝗻𝘁: A live #AI assistant putting real-time analytics and "explainable" ROI insights directly into marketers' hands to reduce manual optimization and accelerate campaign performance.

🟩 𝗠𝘂𝗹𝘁𝗶𝗺𝗲𝗱𝗶𝗮 𝗖𝗹𝗮𝘀𝘀𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Leveraging AI to classify video, image, audio, and text in real-time, helping brands show up in the right context, alongside suitable content that drives superior outcomes.

The result? A suite of intelligent media quality solutions that help ad investments drive growth.

Watch the full interview to get the latest from Lisa: https://t.co/KYn1NVuLYu

#AdTech #AI #MediaQuality #CTV #IAS #Innovation #CannesLions

[Integral Ad Science @integralads]

Social media is the world’s largest advertising channel, but for many #marketers, it's also the most dynamic environment, marked by shifting channels and platforms.

With global social ad spend projected to exceed $317B in 2026, "safe enough" is no longer sufficient.

In an era of AI-generated content and rapid-fire trends, winning brands are investing in granular, real-time social intelligence that helps their media work across every platform, impression, and campaign.

Read the full blog "Why Brand Safety on Social is no Longer Enough" for a deeper dive on how to make social spend perform: https://t.co/imVUwmilJy

#MediaQuality #AdTech #DigitalMarketing #BrandSafety #SocialMediaAdvertising #IAS #TotalMediaQuality

[Integral Ad Science @integralads]

We're proud to announce that IAS has earned the "Best Use of Artificial Intelligence in a Campaign" IGNITE award from @chief_marketer for partnering with the agency Kinesso to achieve a 33% increase in conversion rate and a 14% reduction in cost per conversion.

This award is a testament to IAS's mission: turning media complexity into a measurable engine for growth. By leveraging IAS's AI-driven Dynamic Performance Profiles, Kinesso moved beyond static targeting to continuously optimize campaigns in real-time.

Kinesso's results demonstrate that leading with media quality doesn't just protect a brand, it proactively accelerates performance.

Thank you, @chief_marketer, for the recognition, and to Kinesso for the partnership.

Read the full case study: https://t.co/dr7qq0vXOi

View the IGNITE awardees list: https://t.co/P2U3Ev1REu

#MediaQuality #AdTech #DigitalAdvertising #Marketers #ArtificialIntelligence

[Integral Ad Science @integralads]

Our CEO, Lisa Utzschneider, was quoted in @Forbes's @PossibleEvent 2026 roundup, where she made a defining statement about IAS's role in the #advertising industry.

"IAS is in the business of trust."

Acting as an objective third party, IAS helps deliver greater media quality for brands, advertisers, and agencies, so every media dollar spent works harder. As Lisa said, that end is built on trust and our obsession with customer success.

Read the full roundup here for more insights from Lisa, and to get the scoop on what IAS is doing to bring #trust and #transparency to #CTV advertising with our new 𝗜𝗔𝗦 𝗧𝗼𝘁𝗮𝗹 𝗧𝗩 solution: https://t.co/JCTBIPLsY5

#AdTech #MediaQuality #DigitalAdvertising #Forbes #POSSIBLE #CustomerSuccess

[Integral Ad Science @integralads]

Great to see our very own Nick Welch, Senior Director, Programmatic & Publishers, EMEA, taking the stage at @IABEurope Virtual Programmatic Day in London for a powerhouse panel with leaders from @IndexExchange, @FreeWheel, DMG Media, and @relevantdigital.

The senior leadership panel tackled the shifting inventory dynamics and buying modes, specifically the rise of curation and supply path optimization (SPO), that are reshaping how publishers monetize their content. The group explored how moving toward sophisticated, quality-led strategies is essential to driving yield in an increasingly complex ecosystem.

The key takeaway? The open web has an advantage when it comes to supply quality, but to compete with the simplicity of social and walled gardens, the open web must become easier to evaluate, compare, and buy. By leaning into transparency and standardizing media quality metrics, publishers can prove the superior value of their inventory and capture a larger share of brand investment.

At IAS, we’re committed to unlocking the full value of ad spend for #marketers by using media quality as a lever for growth, which is why we were honored to have a seat at such a pivotal panel.

Many thanks to IAB Europe for hosting this crucial discussion.

#VirtualProgrammaticDay #IABEurope #AdTech #Publishing #Programmatic #Monetization #IAS #QualityMedia