IAB

#IAB empowers the media and marketing industries to thrive in the digital economy.

[IAB @iab]

Boots on the ground in San Antonio! 🌵🤠 Our team is on site, exploring the venue and working through the details for #IABALM. It all starts here. See you in Texas! https://t.co/MrOMadKqaJ

[IAB @iab]

🌵 Big conversations ahead. Limited early-bird tickets left! Join industry leaders at #IABALM for candid conversations on AI, measurement, privacy, commerce media, and creators, plus connections that can shape your year ahead: https://t.co/NrfWPAl155

[Andy Plesser @Beet_TV]

Generative AI is making it easier for creators to create, which naturally makes things more complicated for marketers. Caroline Giegerich of @iab tells https://t.co/imIZCp5Qyi how brands can embrace AI-powered content without losing sight of what consumers actually want, including knowing when the person influencing them isn’t actually a person.

Visit https://t.co/imIZCp5Qyi for this video (https://t.co/pVgOSf82LR) and much more! #IABCreatorFronts2026

Join us at the Beet Retreat L.A., Nov. 4-6 https://t.co/9raPno4Q4u 🌴😎🎤

[Andy Plesser @Beet_TV]

The advertising impression has survived pop-ups, ad blockers and decades of questionable clicks. Cintia Gabilan of @iab tells https://t.co/imIZCp5Qyi why agentic AI may pose a trickier problem: how to measure advertising when the “consumer” browsing, comparing and buying is a machine that never actually saw the ad.

Visit https://t.co/imIZCp5Qyi for this video (https://t.co/ztaue8Mjfa) and much more!

Join us at the Beet Retreat L.A., Nov. 4-6 https://t.co/9raPno4Q4u 🌴😎🎤

[Andy Plesser @Beet_TV]

Advertisers have no shortage of measurement tools, which is reassuring until someone asks what all the numbers actually mean. Matt Shapo of @iab tells https://t.co/imIZCp5Qyi Editorial Director @lgranatstein why fragmentation still makes it difficult to determine which ads worked, how they worked together and whether some customers were going to buy anyway.

Visit https://t.co/imIZCp5Qyi for this video (https://t.co/rvXlUaEX0r) and much more! Reported by @robwilliamsNY #mediameasurement #admetrics

Join us at the Beet Retreat L.A., Nov. 4-6 https://t.co/9raPno4Q4u 🌴😎🎤

[Andy Plesser @Beet_TV]

Commerce media has reached the exciting stage of industry evolution where everyone agrees it’s important and then starts arguing about what it actually is. Collin Colburn of @iab tells https://t.co/imIZCp5Qyi Editorial Director @lgranatstein at the IAB Podcast Upfront why competing definitions can coexist, while fragmentation remains the considerably less philosophical problem that needs fixing.

Visit https://t.co/imIZCp5Qyi for this video (https://t.co/HqFgIYfSeM) and much more!

Join us at the Beet Retreat L.A., Nov. 4-6 https://t.co/9raPno4Q4u 🌴😎🎤

[Andy Plesser @Beet_TV]

Advertising has never encountered a simple concept it couldn’t improve with several competing acronyms. Jamie Finstein of @iab tells https://t.co/imIZCp5Qyi Editorial Director @lgranatstein why agreeing on what CTV, streaming and digital video actually mean is becoming more important as AI prepares to automate the confusion.

Visit https://t.co/imIZCp5Qyi for this video (https://t.co/s1jxsBW8l9) and much more!

Join us at the Beet Retreat L.A., Nov. 4-6 https://t.co/9raPno4Q4u 🌴😎🎤

[Andy Plesser @Beet_TV]

Creator advertising has plenty of creativity. What it apparently needs now is better plumbing. James Douglas of @iab tells https://t.co/imIZCp5Qyi at the IAB PlayFronts why standardizing how creator media is measured, compared and bought could help turn a $44 billion market into something considerably bigger.

Visit https://t.co/imIZCp5Qyi for this video (https://t.co/r7LQTmU7yO) and much more!

Join us at the Beet Retreat L.A., Nov. 4-6 https://t.co/9raPno4Q4u 🌴😎🎤

[IAB @iab]

Afternoon at #IABPlayFronts: @ZyngaAds unveiled Zynga Ads+; Super League Gaming & Gameloft for Brands explored gaming as a premium ad environment; @IGN Entertainment brought in AI and audience intent; and @Roblox & @GEEIQinsights connected gaming with premium video.

[IAB @iab]

This morning at #IABPlayFronts: Admazing explored audience, engagement & attention in mobile gaming; @TheOverwolf challenged outdated ideas about “gamers”; @livadstream showed how livestreams can scale as media; and Precisify covered safe, measurable gaming campaigns.

[IAB @iab]

🎮 We’re live at #IABPlayFronts! IAB’s Cintia Gabilan kicked off the event, setting the stage for a day of conversations about gaming, advertising, technology, creators, and the communities shaping the space.

[IAB @iab]

The final stretch of #IABPodcastUpfront looked at what’s next for audiences and creator businesses: @iHeartMedia shared Gen Z research, C-Suite Network made the case for niche audiences, Red Seat Ventures explored creator-led growth & Sounds Profitable mapped the ecosystem.

[IAB @iab]

@AudacyCorp @MatthewBerryTMR @WNYC @Radiolab @consumable

[IAB @iab]

After lunch, #IABPodcastUpfront turned to fandom, storytelling & video: @AudacyCorp explored @MatthewBerryTMR’s community, @WNYC marked 25 years of @Radiolab, @Consumable shared visual audio ad research, and Jomboy Media, YouTube, Spotify & Airwave Media looked ahead.

[IAB @iab]

@AmazonAds @PodscribeAi @LockedOnNetwork @bluewirepods

[IAB @iab]

The morning at #IABPodcastUpfront covered a lot of ground: NPR looked ahead to its next era, @AmazonAds explored programmatic growth, @PodscribeAI shared measurement benchmarks, and @LockedOnNetwork & @bluewirepods brought sports fandom and branded content into the mix.

[IAB @iab]

#IABPodcastUpfront 2026 is live! 🎧 IAB’s @Jason Adamski kicked off the day by framing podcasting’s next chapter around a simple question: are we helping the medium grow into what it’s becoming, or holding onto what it used to be?

[IAB @iab]

The final #IABCreatorFronts sessions focused on trust, creator-led entertainment, and better brand-creator fit, with @washingtonpost, FOX Corporation, @TikTokBusiness, and @Agentiohq taking the stage.

[IAB @iab]

This afternoon at #IABCreatorFronts, Acast explored cross-platform influence, @CyberAgent_PR looked at global anime fandom, @Twitch showcased smarter creator-brand matching, and @LowensteinLLP tackled the evolving legal landscape.

[IAB @iab]

@Meta @Substack

[IAB @iab]

From the feed to commerce, TV, and the big screen: @Meta, @Substack, Spotter, Universal Ads, dentsu, and Precisify explored how creator influence is expanding across media, partnerships, and entertainment, this afternoon at #IABCreatorFronts