Index Exchange

We're a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen.

[Index Exchange @IndexExchange]

☁️ Richer signals help identify what's actually driving campaign performance.

SWYM's Kevin Marshall explains how Index Cloud enables smarter buying decisions by continuously evaluating signals against campaign KPIs.

#IndexCloud #ProgrammaticAdvertising

[Index Exchange @IndexExchange]

🕹️ If @ButlerTill’s Scott Ensign wasn’t in advertising, he’d run a retro arcade stocked with pinball and 80s and 90s classics.

But in programmatic, he’s looking ahead. Hear his take on agentic AI and sell-side decisioning. ⬇️

https://t.co/G7g4XqTkDy

[Index Exchange @IndexExchange]

📺 @VIZIO Ads’ Nyma Quidwai has a few thoughts on how Suits ended.

Hear her take, plus her insights on smarter data, measurement, and streaming TV performance on #InnovatorsUnscripted with Mike McNeeley.

▶️ Watch now: https://t.co/N2NoXxbz3z

[Index Exchange @IndexExchange]

📺 Streaming TV in one word? Convergence.

Cory Greenberg, our head of streaming, sat down with our partners at @Roku to discuss where the market is headed, live sports, and why a “less is more” approach is taking hold.

▶️ Watch the full video: https://t.co/2eXGAguLM5

[Index Exchange @IndexExchange]

🤝 What do agencies need from technology partners?

@WPP's Devon DeBlasio explains why collaboration, interoperability, and control over decisioning matter.

More on how industry partners are working together in our #AWNY26 panel recap: https://t.co/gmNiUj9UQh

[Index Exchange @IndexExchange]

📈 Better alignment between buyers and media owners can lead to smarter programmatic deals.

LG Ad Solutions' Andrew Tint shares how audience intelligence can improve outcomes.

More on the role of collaboration and interoperability in our #AWNY26 recap: https://t.co/gmNiUj9UQh

[Index Exchange @IndexExchange]

Skip the intro or watch every time? 📺

James Wilhite and NBCUniversal’s Kristina Shepard weigh in on the great streaming debate and what’s shaping the future of streaming TV.

Catch their takes, then watch the full episode: https://t.co/tIoXQ4rfEL

[Index Exchange @IndexExchange]

💡 AI models are only part of the equation.

@WPP's Devon DeBlasio shares how signals, data, and past performance inform smarter decisions and stronger outcomes.

Check out our #AWNY26 panel recap for more on AI and the future of programmatic: https://t.co/gmNiUj9UQh

[Index Exchange @IndexExchange]

🎯 Flexibility is critical for marketers looking to activate the right audiences at scale.

@Experian and Index are bringing data activation to the sell side, giving marketers more options across first-party, custom, and partner audiences.

Hear more from Chris Meredith. ⬇️

[Index Exchange @IndexExchange]

📺 Gracenote's Bill Michels shares how greater visibility into what's on screen can inform smarter decisioning across streaming TV campaigns.

Read our #AWNY26 recap on how sell-side decisioning puts richer signals to work closer to the impression: https://t.co/gmNiUjasFP

[Index Exchange @IndexExchange]

💡 What's next for agentic advertising?

At #IndexExplains Live in NYC, industry leaders shared how they're putting AI agents to work today and why governance, interoperability, and stronger data foundations are essential to scaling adoption.

#ProgrammaticAdvertising

[Index Exchange @IndexExchange]

⚡ What happens when quality signals move closer to the decision?

Wandrille Leroy of @doubleverify shares how working with Index brings quality, measurement, and optimization earlier in the programmatic value chain, with one integration across multiple DSPs. ⬇️

[Index Exchange @IndexExchange]

Beyond the hype, what should marketers know about agentic AI?

Join WPP Media, DIRECTV, dentsu, Omnicom, and Index at Index Explains Live in NYC on October 22 for a practical look at what's taking shape today.

Request an invite: https://t.co/BMAcBIHJP1

[Index Exchange @IndexExchange]

@NanoInteractive's containerized RTB solution is now live on Index Cloud, bringing real-time intent intelligence directly into the auction.

Early testing showed 30%+ higher click-through rates compared to conventional enrichment strategies.

Read more: https://t.co/b3RjsIXaxG

[Index Exchange @IndexExchange]

🤖 Your programmatic marketing starter kit for the agentic era.

Join leaders from WPP Media, DIRECTV, dentsu, Omnicom, and Index at Index Explains Live to get practical about what agentic AI means for brand and agency marketers.

Request an invite: https://t.co/BMAcBIHbZt

[Index Exchange @IndexExchange]

🕵 Closer collaboration between Amazon DSP and Index is helping bridge the gap between buyers and sellers.

Hear from @AmazonAds’ Chris Conetta on how closing that gap and greater transparency is driving a 400%+ increase in discretionary deal spend through Amazon DSP.

[Index Exchange @IndexExchange]

📚 What would Lauren Wetzel of @WPP do outside advertising? Her answer involves children’s books, story time, and wine for the parents. 🍷

That’s not all she shared on #InnovatorsUnscripted—watch for her takes on AI, sell-side decisioning, and ROI: https://t.co/XHg6FutmEi

[Index Exchange @IndexExchange]

Every millisecond counts in programmatic. ⚡

Kristina Gubanov shares how Index Cloud helps partners evaluate more opportunities, make better use of decisioning time, and reduce infrastructure waste.

See how a live test cut bid response time by 98%: https://t.co/MnxRS146dZ

[Index Exchange @IndexExchange]

What stood out at Advertising Week New York?

From AI in action to smarter decisioning at the origin of the impression, we caught up with leaders from WPP, LG Ad Solutions, Gracenote, and Index Exchange to hear their biggest takeaways.

▶️ Watch now.

[Index Exchange @IndexExchange]

The Advertising Week New York energy was real this week! 🗽

☁️ From the momentum behind Index Cloud and sell-side decisioning to big conversations about what’s next for programmatic, there was a lot to be excited about.

Check out a few of our favorite moments from the week!