4DC

An end-to-end strategic podcasting consultancy providing definition, creation and distribution of podcast content that delivers business outcomes.

[4DC @4dc_uk]

Who else was at @PodcastShowLDN?🎙️

What a brilliant two days we have had full of insightful conversations with our industry peers who just ‘get’ podcasting, like we do.
#podcasting #podcasts #contentcreation

[4DC @4dc_uk]

Ramadan Kareem ☪️
Today is the start of #Ramadan & @Spotify want to become ”number one choice as an audio companion throughout the fasting period”

How? A highly personalised, dynamic listening experience throughout the month, with podcasts a key component https://t.co/h7f6IEbBv1

[4DC @4dc_uk]

Pope 🤝 Podcasting

Pope Francis has marked his 10th anniversary with Mass and a podcast. After learning of the popular format, he quickly adopted it as a way to communicate en masse with his 1.38-billion-member Church. https://t.co/byQTHiWQho #podcasting #communication #podcasts

[4DC @4dc_uk]

We love sharing our success stories from the likes of @philips_uk @Unilever & @RosettaStoneUK but it can be hard to fit in all the bits that make those great things happen. So, here is everything we do, all in one place👍
#podcaststudio #podcasting #londonstudio #podcaststrategy

[4DC @4dc_uk]

It is a move we have seen before, with the likes of @maitlis also stepping away from #broadcasting and hosting daily #podcast The New Agents, and speaks to an ever-growing trend of young people consuming news outside of traditional channels and increasingly more on podcasts.

[4DC @4dc_uk]

JUST IN: @jonsnowC4 is swapping the News Desk for the podcast studio as Snowcast hits the airwaves!

Breaking free from the daily news agenda, in these weekly episodes Jon will dive into a variety of topics alongside special guests to diversify from the broadcast news space.

🧵

[4DC @4dc_uk]

Earlier this month, @jonronson was the first guest, with the likes of neuroscientist @sophiescott and comedian @munyachawawa on the books too.

[4DC @4dc_uk]

This movement presents a huge opportunity to brands.

Read the full article: https://t.co/J9vnrjACHK

#socialmedia #genz #podcasting #brandawareness #brandedcontent #contentmarketing

3/3

[4DC @4dc_uk]

Podcast sharing just got a bit more... real! 💥

@BeReal_App, the in-the-moment photo-sharing app of choice for Gen Z'ers, is working on an integration with @Spotify which will see podcast tracks shared alongside users' candid snaps.

1/3

[4DC @4dc_uk]

With the immense popularity of the platform itself, and the crossover it has to other social media (#BeReal has 4 BILLION hits on TikTok🤯) this suddenly opens up a new path for podcasts to a younger audience and to virality.

2/3

[4DC @4dc_uk]

🎧 How often do you listen to podcasts?

[4DC @4dc_uk]

Podcasting goes to university🎓Big news for the #podcast world today as @CityUniLondon announces the launch of the UK’s first dedicated MA in #Podcasting & a Centre of Podcasting Excellence! https://t.co/5eaIaYeXp7
@meljbunce @MRSandell @brettsr @sandywarr #industrynews

[4DC @4dc_uk]

@Spotify is to launch its first-ever bi-lingual podcast, La Cabina Telefónica, – Vamos, we say! Working with @RosettaStoneUK we know from experience the appetite there is from people that want to find new ways to educate themselves or learn something new https://t.co/eXntVeQrS7

[4DC @4dc_uk]

#lestweforget #remembranceday

[4DC @4dc_uk]

We love working with the team at @blackbinstitute and are incredibly proud of this series! #podcast #Blackbusiness #consultants

[Sotheby's @Sothebys]

For the 1st episode of ‘A Moment of Introspection’, @LordHastings highlights our ‘Brilliant & Black’ exhibition, speaking to jewelry artists leading the vanguard, including, Sheryl Jones, @MaggiSimpkins and Lola Fenhirst https://t.co/RrxetO1HwW

[4DC @4dc_uk]

When it comes to Adnan Sayed & his wrongful conviction there's 1 word on everyone’s lips; @serial. The #podcast responsible for it all. Not only showing how popular True Crime pods are globally, but also their power to impact real life & drive awareness to brands & people.

[4DC @4dc_uk]

We join the nation in their collective grief for the passing of HM Queen Elizabeth II. A beloved mother, grandmother, great-grandmother & inspirational leader. As we enter the mourning period together, we reflect on her great, long reign & send our thoughts to the Royal Family.

[4DC @4dc_uk]

#RAJAR results highlighted the rise in #smartspeakers being used for radio. Podcasts have seen a similar rise & we bet the trajectory won’t stop there. As listener platforms grow, it becomes ever apparent that #podcasts are an essential tool to connect with audiences. #marketing

[markettiers @markettiers]

Perhaps an ode to our busy, multi-tasking lives, radio has trumped TV this quarter. This echoes a similar rise in #podcasting, no doubt the ability to watch children/cooking/the road whilst listening has brought this about as the population starts to move about again. #RAJAR

[4DC @4dc_uk]

What a day for it! Good luck to all nominated🤞#britpodawards