We created this video advert for a board game in Ireland. To make it we used a combination of real footage and evidently generative AI. It is I’m sure TOTALLY ILLEGAL. However as an advertising concept “4tec brings people together”, I really love. It is a quite a simple not necessarily original idea but in terms of these two characters in the world as it currently is, it would appear to be totally radical.
Dear @elonmusk we heard you say to @billmaher that you liked connect 4, so we shipped 10 sets of 4tec, to you & @twitter team. 4tec is a 4-in-row game but on a whole new level. We know you are busy with Mars & everything you do, but we’d be over the moon if u gave our game a go.
Dear @elonmusk . We heard you say that you liked connect 4 to @billmaher. So we were moved to send you and the @twitter team 10 sets of our game. 4tec is 4-in-a-row strategy game but on a whole new level. We know how busy you are with 🚀🧠🐦🌞🚗and 🕳️. But you do deserve a moment, to unplug, switch off and simply play. And if you gave ours a go, you'd be sending us 🚀to the🌕. Lots of love💕 (The photo is not real in this universe....but could be..)
Dear @elonmusk . We heard you say that you liked connect 4 to @billmaher. So we were moved to send you and the @twitter team 10 sets of our game. 4tec is 4-in-a-row strategy game but on a whole new level. We know how busy you are with 🚀🧠🐦🌞🚗and 🕳️. But you do deserve a moment, to unplug, switch off and simply play. And if you gave ours a go, you'd be sending us 🚀to the🌕. Lots of love💕 (The photo is not real in this universe....but could be..)
Dear @elonmusk we heard you say to @billmaher that you liked connect 4, so we shipped 10 sets of 4tec, to you & @twitter team. 4tec is a 4-in-row game but on a whole new level. We know you are busy with Mars & everything you do, but we’d be over the moon if u gave our game a go.
Dear @elonmusk we heard you say to @billmaher that you liked connect 4, so we shipped 10 sets of 4tec, to you & @twitter team. 4tec is a 4-in-row game but on a whole new level. We know you are busy with Mars & everything you do, but we’d be over the moon if u gave our game a go.
We tried to be cool. But then to win an All Ireland Marketing Award..well it all just got the better of us. Our campaign for a wonderful Irish Board Game called @4tecgame is a wonderful case study in advertising. Up against the giant retailers, game producers, video games, phones and a world of technology a little game from a small garden workshop in Dublin, Ireland went around the world. Really delighted. #MIIAIM
@IrishMarketers
@rickygervais@franklymcc
Delighted to have won an award for ADAM for our work with @4tecgame at the all @IrishMarketers last night. The campaign with 4tec is a brilliant case study in product marketing and represents a template for success for any business. It demonstrates the importance of each element of marketing. But most of all a reminder of the power of story telling. Chuffed! #MIIAIM
4tec first appeared on the #LateLateToyShow in 2001. Thanks so much to all our backers on @Kickstarter and new customers in Ireland and throughout the world who helped bring 4tec back to life. #4tec#giftideas
Dear @rickygervais. Look how happy and well you look with a game of 4tec beside you..... Our campaign has 19 hours left. It would be amazing if you checked it out. https://t.co/2Z0fSGPj6i
Forty years ago John Dunne invented his board game 4tec.
After it gathered dust in an attic, appeared on the Toy Show and had a false start with Hasbro, he's ready to relaunch his invention https://t.co/jvRkuOAKs2