Fifth Quadrant

We provide organisations with insight about their markets and customers by layering context and expertise on top of data.

[Fifth Quadrant @5thQuad]

Read more from the Fifth Quadrant Consumer Insights Study: https://t.co/oMjntQHWIZ

[Fifth Quadrant @5thQuad]

Get ready for a festive spending spree!

Despite the cost-of-living concerns, Aussies are gearing up to spend a whopping $10.5 billion on Christmas gifts.

Gen X tops the list with an average spend of $692 per person.

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You can take a look at the research for yourself on our website:  https://t.co/ovcPWQhufn

[Fifth Quadrant @5thQuad]

We've submitted the Responsible AI Index to
@ResearchOz for the Research Effectiveness Award for Public Policy / Social Impact

[Fifth Quadrant @5thQuad]

The Index exposes a worrying ‘ethical intention to action gap,’ with most businesses (82%) confident they’re taking a best-practice approach to AI, but on closer inspection, only (24%) are actually taking deliberate actions to ensure their own AI systems are developed responsibly

[Fifth Quadrant @5thQuad]

Aussies spend an average of $593/month in e-commerce across diverse categories.

Over 80% of Australians were shopping online in 2021.

Explore the potential of retail market research to discover your tomorrow today!

https://t.co/XWEIQCZMwL

[Fifth Quadrant @5thQuad]

As #Toyota regains ground, questions arise about sustainability and the evolving landscape, will premium offerings thrive, or will affordability options like MG and BYD dominate? Buckle up for an exciting journey ahead as the automotive narrative continues to unfold.

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Accelerating Ahead: Australia's Auto Industry Breaks Records in July 2023

https://t.co/TvbvU0kOSA

#AutoIndustryNews #RecordBreakingJuly #VFACTS

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Moreover, the surge of Chinese-made vehicles, exceeding 15,000 units, underlines a paradigm shift in the market, propelled by MG, Tesla's Shanghai Gigafactory, and a growing list of players.

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39% of SMEs Fearful of Recession - The SME Sentiment Tracker by Fifth Quadrant & @OvationResearch. Updates to this research are published monthly.
https://t.co/44JliKFJUx

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84% of respondents agreed that "We are able to transparently show and explain how algorithms work." but only 26% have developed supporting materials to explain the AI inputs and decision-making processes.

Join the discussion next week: https://t.co/yqCfe5oxxP

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77% of respondents agreed that "Our AI systems are designed to be human-centered at their core." but only 23% have reviewed underlying databases for potential bias.

Register for the Responsible AI Index Webinar https://t.co/FDmG0iWFip

[Fifth Quadrant @5thQuad]

79% agreed that "We have robust systems and processes in place to minimise the likelihood of our AI systems causing unfair treatment of individuals, communities or groups." but only 26% have reviewed AI algorithms for potential bias.

Webinar next week: https://t.co/dOVT2fuw6m

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Complete, Connected and Cloud: The 3 Cs for Unlocking Your Data
https://t.co/UMCdXu9Nd1

[Fifth Quadrant @5thQuad]

85% of respondents agreed that "Our leadership can be held accountablefor the impact of their AI systems." but only 23% have engaged the business leadership on the issues around responsible AI.

Join us next week for the Responsible AI Index Webinar https://t.co/DdFWYmY4s8

[Fifth Quadrant @5thQuad]

84% of respondents agreed "Our AI systems are designed to be safe and to not harm or deceive people." but only 25% Have monitored outcomes for customers or employees.

Join us on the 16th of May for the Responsible AI Index Webinar https://t.co/EMg4lOSug7

[Fifth Quadrant @5thQuad]

SMEs Report Stronger Financials But Recruitment Activity Stalls - The SME Sentiment Tracker by Fifth Quadrant & @OvationResearch. Updates to this research are published monthly.
https://t.co/aHXmuDzNF6

[Fifth Quadrant @5thQuad]

SMEs Remain Resilient Despite Fears of Recession - The SME Sentiment Tracker by Fifth Quadrant & @OvationResearch. Updates to this research are published monthly.
https://t.co/uVRbY2Sw0Z