The 614 Group

We're a digital advertising growth engine. Host of the #BrandSafetySummit Series @_brand_safety

[Brand Safety Summit Series @_brand_safety]

The #BrandSafetySummit in New York City is almost here, Nov 1-2!

🗓️ Nov 1: All things programmatic + NAI executive workshop.
🗓️ Nov 2: Dive into brand safety & meet the industry's experts

Limited spots available! Secure yours now.
#AdTech #DigitalSafety

[The 614 Group @614group]

The landscape of ad inventory is shifting with the growth of CTV/OTT and all forms of digital video. Our recent Quick Take Survey shows that 61% of execs believe in the necessity of multiple currencies for planning and buying. What’s your take?

Discover more at Fathom Research + Content: https://t.co/FSRfVs2noF

[The 614 Group @614group]

As part of our ongoing Quick Take Surveys series, we dove into industry execs’ perspectives on the future of video streaming services. Our findings? More than half of respondents (55%) foresee themselves switching to less expensive, ad-supported streaming subscriptions in the months ahead.

Even more telling, a whopping 80% predict that a significant portion of consumers will make the same move in an effort to reduce expenses on premium services.

To dive deeper into our latest Quick Take Surveys, visit 👉 https://t.co/wiYxZRVLzf

[The 614 Group @614group]

Standardizing cross-platform video measurement: A goal for the near future or a distant dream? According to our Quick Takes survey, 43% of industry professionals believe that the TV industry's Joint Industry Committee is on track to achieve this within the next year.

Stay informed with Fathom Research + Content: https://t.co/FSRfVs2noF

[The 614 Group @614group]

In a recent Quick Takes Survey, industry leaders weighed in on the use of a single currency for buying and the necessity for other metrics for determining value. Results showed a split decision with 51% in agreement. As the ad industry ventures into new territory, what are your thoughts?

#DigitalAdvertising #Measurement #Metrics #AdTech

Find out more about Fathom Research + Content here: https://t.co/FSRfVs1Pz7

[The 614 Group @614group]

💡 Our latest Quick Takes Survey highlights that for digital video and CTV/OTT, the preference is for a competitive currency measurement market. A majority of 73% of industry leaders believe in the need for multiple companies to provide currency data. In an increasingly complex digital video landscape, more seems to be more. What's your take?

To learn more about Fathom Research + Content and our surveys, visit: https://t.co/FSRfVs1Pz7

#CurrencyData #DigitalVideo #AdTech #OTT #CTV

[The 614 Group @614group]

Amid the rapid growth of digital video and CTV/OTT platforms and passionate industry debates over measurement, marketing and media executives seek new metrics and currencies. Data from the June 2023 Quick Takes survey shows that 61% of executive respondents see the need for multiple currencies in planning and buying ad inventory.

At Fathom, we don’t just produce reports - we connect dots in a way that’s customized to your needs. We develop research to help you make informed decisions that grow your business. To learn more about our work, visit: https://t.co/wiYxZRVLzf

#CTV #OTT #AdInventory #DigitalVideo #AdTech

[CMI Media Group @CMIMediaGroup]

The @_brand_safety Summit Series, hosted by the @614group, focused their latest episode on AI, interviewing our CTO Oleg Korenfeld, who definitely has opinions on this topic. #BrandSafetySummit https://t.co/eDmeMBEX8f

[Brand Safety Summit Series @_brand_safety]

The future of beauty and fashion is personal, diverse, and digital. Kathrin Lausch, CEO, Studio Cadeaux, explores the potential of personalized beauty avatars and the evolving landscape of the fashion industry in our latest interview. Dive into the full discussion from Cannes 2023 here: https://t.co/BjcDTswQng

[Brand Safety Summit Series @_brand_safety]

Industry News from #Cannes2023: Kate Alessi, Managing Director, YouTube/Video Global Solutions, Google, discusses #brandsafety, control vs. performance in advertising, and the transformative impact of AI. Don't miss out on this valuable interview! Watch it now ⬇️

[Brand Safety Summit Series @_brand_safety]

📣 Exciting insights from #Cannes! Christa Carone, President, @infilliontech, shares her thoughts on the importance of inclusion, consumer-first strategies, and brand safety in the advertising industry. Want to learn more about the future of data protection and the value of consumer consent? Watch the full interview here: https://t.co/yfmuHfGIiT

#BrandSafety #DataProtection

[Brand Safety Summit Series @_brand_safety]

How does Spotify use #AI to promote lesser-known artists and podcasters? How do they ensure #brandsafety? Chloe Wix, Global Director of Monetization Product Marketing, @SpotifyAds, answers these questions and more in an interview from Cannes 2023. Check out the full interview here: https://t.co/zrvT7NAF7Y

[Brand Safety Summit Series @_brand_safety]

Storyteller, designer, technologist—meet the creative dream team of the future, as envisioned by Nick Law, Creative Chairperson, @AccentureSong. The secret ingredient binding them together? #AI. No longer just a tool, AI is stepping up as a dynamic teammate in the creative process.

Get the full scoop in our #Cannes2023 interview here👉 https://t.co/hnKPybzz1j

[Brand Safety Summit Series @_brand_safety]

Cheryl Guerin, EVP, Global Brand Strategy & Innovation, Mastercard shares her perspective on the dynamic landscape of brand safety, including brand suitability and sustainability goals. Tune in now to access the full interview straight from Cannes: https://t.co/NRdokXGNQZ

[Brand Safety Summit Series @_brand_safety]

From #Cannes2023: Stacy Malone, @Pinterest's VP, Global Business Marketing, shares how Pinterest uses research and surveys to grasp consumer needs. Plus, get insights on #MentalHealth, #BrandSafety, and data protection. Watch the full discussion: https://t.co/9yGw9NGidl

[Brand Safety Summit Series @_brand_safety]

In the ever-evolving landscape of brand safety, #AI is playing a pivotal role. Samantha Stetson, Vice President Client Council and Industry Trade Relations at @Meta, shares her expert insights on how AI is changing the game at Meta when it comes to detecting hate speech and launching suitability inventory filters.

View the full interview here: https://t.co/KvuKU6tVnR

#AI #BrandSafety #Meta

[Brand Safety Summit Series @_brand_safety]

🌿 How is the advertising industry embracing #sustainability? Anna Bager, Presdient & CEO of @YourOAAA provides compelling insights from Cannes 2023, including the industry's transformation towards green practices.

Check out the full interview here: https://t.co/gxom2mGDbx

[Brand Safety Summit Series @_brand_safety]

#CannesLions2023 is on the horizon, and the Brand Safety Summit team is getting ready to touch down at @Cannes_Lions. Stay tuned for exclusive insights from industry leaders who will be sharing the inside news. Here's a sneak peek of our all-star lineup.

Watch this space for more coming soon! #brandsafety #BrandSafetySummit

[Brand Safety Summit Series @_brand_safety]

🗓️ Save the date! #BrandSafetySummit New York is back Nov 1-2, 2023! Get ready for an immersive experience with keynotes, panels, learning sessions, and networking galore.

Stay tuned for updates and reserve your spot today: https://t.co/QOu7geZlAY

[Brand Safety Summit Series @_brand_safety]

Thank you to all speakers, partners, and attendees for an unforgettable #BrandSafetySummit Asia from Singapore! Check out the event gallery here: https://t.co/i9tSHWiUBM