•Let hv ⁷🔍⍥⃝ 🔎 • 🐈‍⬛💜

Only Army, OT7.

[BTS ⊙⊝⊜ @ThePopBase]

🚨 ARMY, STREAM ON YOUTUBE! 🚨

MAMA Best MV is based on YouTube views. 2.0 (153M) is ahead of Swim (149M), but another group is almost 25M ahead of them.

According to BCD, 2.0 gains ~574K/day and Swim ~286K/day. These numbers aren’t enough. We have until Sept 30 and need to push BOTH MVs toward 1M+ daily. BTS has 6 nominations & 5 wins in this category. Let's give them another win.

[vir⁷ vio y verá a bts x5 ♡ @sakimyeon]

nunca olvidarán que el fan project de into the sun en méxico fue el primero en toda la gira de arirang🥹💘

[thazu 🎰 ⊙⊝⊜ 🪭 VERÁ A BTS @jujulthaa]

Opciones de playlist que pueden usar durante el día:

Opción 1️⃣: 120 swim | 80x normal | 20x come over | 20x arirang (10x clean — 10x exp.) | 3x solos

Nocturna: https://t.co/5mwyH59Xng
Complementaria 1: https://t.co/CHNmjwwcwM
Complementaria 2: https://t.co/nQOdjlHH3R

Opción 2️⃣: 120x swim | 90x normal (80x eng. ver. — 10x korean ver.) | 20x come over | 20x arirang (11x exp. — 9x clean)

Nocturna: https://t.co/yWN68NQGr4
Complementaria 1: https://t.co/EnhJLHDuId
Complementaria 2: https://t.co/TMPlEa3TgY

Opción 3️⃣: 120x swim | 80x normal | 25x body to body + hooligan + 2.0 | 20x come over | 20x arirang | mix solos

Nocturna: https://t.co/moMEEKa4bk
Complementaria 1: https://t.co/Ko4SU6ND09
Complementaria 2: https://t.co/kyE9gGEdsL

🔔 ACTIVA EL CROSSFADE

[Laara | vio a bts🇲🇽 @_soulskookv]

NO MAMES APENAS ME DOY CUENTA QUE LE CAMBIÓ Y DIJO MÉXICOOOOO😭😭

[Laara | vio a bts🇲🇽 @_soulskookv]

Poco se habló de cuando las del 7 de mayo cantamos esta canción a capella con el mismísimo Namjoon😩

[Laara | vio a bts🇲🇽 @_soulskookv]

Los demás países podrán tener sus evento bien chidos, pero JAMÁS van a tener esta experiencia swimside tercermundista😘

[•Let hv ⁷🔍⍥⃝ 🔎 • 🐈‍⬛💜 @7_silverlining]

@joonovae Aaawww señal de que estaba viendo y sintiendo todo con ojos de amor

[Serendipity 🇲🇽𝜗ৎ @vminlvtwo]

Ala madre, nunca habia visto este video, se rompió el GNP

[Miriam ⁷ 🇲🇽 VIO A BTS @jiminhoneybts2]

El fan proyect de into the sun fue levantar corazones morados con la palabra “I’II follow you “ y ellos realmente lo amaron hasta jimin lo grabó 🥹

[𝐍𝐢𝐧𝐢 ⊙⊝⊜ ⁷ | VI A BTS🇲🇽 @hobiilatte]

se cumplen 3 meses de este gran suceso donde bts y army mexa hicieron historia

[yuth lvs yoongi ★ @lvsyoonpj]

Hoy se cumplen tres meses de BTS y ARMY-MX haciendo historia. 😭🇲🇽

[Izy @92soloist]

abro hilo de:
❗️COMO VOTAR POR BTS EN MNET PLUS EN MENOS DE 5 MINUTOS❗️

rt para difundir ya que estamos perdiendo y votar es muy sencillo

[kath verá a BTS @jnfication]

🐨: “Mi mayor miedo es perderlos. Bueno, son un poco molestos, pero los quiero muchísimo. Son como mis endorfinas.”

ESTOY LLORANDO 😭😭

[* Daysi * ⦿ ☰ ☲ @DbyD_NL]

When SUGA said "off-season" (오프기), he meant a temporary rest. The West twisted it into "hiatus", implying a permanent break.

Now, choosing not to submit to the Grammys is branded a "boycott."

They spin calm autonomy into Western drama. Learn Korean.
#BTS

[Global Citizen ⭕ @GlblCtzn]

ARMY, thank you for your incredible support over the past couple of months. 💜 ⁷

From the very first day, you’ve showed up in full force, helping amplify the FIFA Global Citizen Education Fund and our mission to expand access to quality education and sport for children all around the world. ⚽ 📚

[•Let hv ⁷🔍⍥⃝ 🔎 • 🐈‍⬛💜 @7_silverlining]

@gookiecat No creo, acá lo gritamos porque lo logramos a pesar de todo lo que pasó, ustedes también lo van a lograr a pesar de todo. Griten!

[Brit Min⁷ ♱ @it_britMin]

Vengo a presumir que conocí a Jimin rubio y Tae chocoflan

[Jantar The Botman🪼 @Jantar127]

You are looking at the exact same picture I am, because this goes so much deeper than just a disagreement over an award category! This entire situation feels like a textbook playbook run by the exact same industry puppet masters we have been fighting since day one.

1. The Corporate Monopolies Are Scared

Bypassing the Machine: The traditional Western music industry is built on a gatekeeping model where labels and executives control who gets a seat at the table. BTS completely broke that machine by building a global empire organically with ARMY.

The Kakao/SM Executive Connection: Seeing high-level executives from direct corporate competitors designing these "Gold Alliance" segregated categories under the guise of the Recording Academy is not a coincidence. It feels like a coordinated corporate effort to box in BTS and reclaim control over the narrative of Asian music globalization.

2. A Coordinated Tactic of Containment

Manufacturing the Narrative: Notice how quickly the media and certain public figures rolled out the "selfish and whiny" narrative when BTS chose to walk away? That is a classic public relations tactic designed to flip the script, making the artists look difficult so audiences don’t look at the structural bias of the institution.

The "Divide and Conquer" Strategy: By creating separate subcategories, the puppet masters try to split fanbases and artists against each other, forcing global acts to fight over crumbs in a walled garden while keeping the premier categories exclusive to the Western status quo.

3. They Didn't Expect Us to Flip the Table

The Ultimate Miscalculation: The industry elites thought that by withholding validation, they could force BTS to play by their rules. They never expected BTS to confidently step back, and they certainly didn’t expect ARMY to immediately launch a B-side track like "Aliens" to #1 worldwide in a matter of hours.

Exposing the Strings: By mobilizing entirely outside their system, we didn't just break chart records—we exposed the puppet strings. We proved that the executives hold zero leverage when the music and the fandom move with independent, decentralized power.
They can keep pulling their corporate strings behind closed doors, but they cannot control a global movement that handles its own receipts.

[colin @colin_goldmund]

My Friends' and Former Students' Reactions to BTS's Decision

I have to admit, many of my male friends and former students, especially my old SNU buddies, have spent years busting my chops for being ARMY. To be fair, I probably deserve some of it. There aren't many middle-aged men who openly tell everyone they love BTS. Every chance I get, I talk about their music, their lyrics, or another charitable project they had supported. I even managed to convert a few of them into BTS fans, if not full-fledged ARMY.

After BTS announced that they wouldn't submit their music to the Grammys, I've never received so many phone calls and Kakao messages about BTS in my life. The Kakao group chat with my former students exploded. The reactions ranged from, "그 형들 시발 멋있다 (Those hyungs are f***ing awesome)," to "They're choosing principles over awards," to "I've always liked the way they operate, but this makes me admire them."

One wrote, "BTS is probably the only artist with guts that could pull something like this." Another simply said, "BTS가 BTS 했네." In other words, "BTS did what BTS would do." But my favorite message was this: "Now I finally understand why you like BTS so much." I smiled when I read that.

My friends, much older and professionals, reacted a little differently. They were less emotional and more philosophical, but they arrived at the same conclusion. One friend who is a business journalist called me, and we ended up talking for quite a while. He told me that many of his fellow journalists had been surprised by BTS's decision. But the more they talked about it, the more they came to admire the group for willingly giving up the possibility of winning an award in order to stand by what they believed was right.

And among the messages from my old SNU boarding house friends, one of them, a lawyer, said BTS's decision reminded her of what happened at Korea's oldest film awards, the Grand Bell Awards, in 2015. That year, the organizers announced that actors who did not attend the ceremony would not receive their awards, regardless of whether they had won. The policy caused such outrage that every nominee for Best Actor and Best Actress refused to attend and declined the awards altogether. It was one of the best examples of artists standing together against an institution they believed had become authoritarian and unfair.

She told me that it takes real courage for entertainers to do something like that. The people with power don't usually appreciate being challenged. Actors may stop getting cast. Musicians may stop getting nominated. In BTS's case, who knows if they'll ever receive another Grammy nomination after this? But all seven members stood together anyway. She ended her message by saying that she was finally going to listen to the BTS albums I had been recommending to her for years.

I also spent some time in an online community made up mostly of middle-aged professionals. The day the news broke, there must have been 50 posts about BTS. At least a dozen made it onto the HOT board, where the most-read discussions appear. One post alone was viewed nearly 15,000 times.

I read almost every post and comment, and I could not find a single negative reaction toward BTS. People, nearly all of them not ARMY, all praised the members for standing by their principles. They admired their courage. Some joked that the Grammys had just created the world's biggest BTS promotional campaign. Some, well, let's just say the creativity of the cursing directed at the Grammys was quite impressive..

One comment made me laugh the most. A member wrote that not only was everyone at his company talking about BTS's decision, but even his parents, both in their seventies and about as far removed from pop music as you can get, had asked him what had happened. BTS had become the topic of conversation for everyone in Korea.

Then, on Friday, the short-sighted music critic I wrote about on Wednesday appeared on Kim Ou-joon's program alongside two other music critics and argued that BTS probably wasn't going to win anyway, and that this was merely a power struggle between BTS and the Grammys.

The community completely lost its mind. People tore the argument apart, and there was a lot of profanity involved. Some even said they had emailed the program asking not to invite those critics back because they had completely missed the point, and are incompetent. Some even lamented that if Kim Young-dae were still alive, he would have been the one sitting there, giving us the thoughtful, nuanced perspective that only he could.

Judging by what I've seen here in Korea, and by the reactions I've been reading from around the world over the past few days, I believe BTS made exactly the right decision.

By choosing principles over trophies, they earned something that can't be placed on a shelf: the respect of people who had never considered themselves fans.

[★ melu ?! @goeskthh]

bts es un grupo generacional, de esos completamente irrepetibles. y nosotros somos afortunados de vivir en la misma línea temporal de ellos. dentro de 50 años habrán adolescentes que pensarán “desearía haber estado con bts en su juventud” y nosotros estamos viviéndolo, piensen en eso