[INFO] Many critics of the South Korean industry support #BTS's decision! 🇰🇷🔥
Im Jin-mo, a popular music critic assessed BTS's decision not to submit to the Grammys as "a declaration of musical independence that breaks the chains of Western-centric authority, and a restoration of subjectivity."
Critic Lim Jin-mo, who has consistently served as a commentator for the Grammy Awards, pointed, "While the Grammys put forward the justification of diversity for the newly established 'APMP' category, it is essentially a defensive and somewhat racist attempt to isolate K-pop into a peripheral category in order to protect the vested interests of mainstream music."
Lee Kyu-tak, a professor at George Mason University Korea and Director of the Global K-Center, pointed out that for BTS, who have achieved various accomplishments musically, commercially, and culturally, the Grammys tended to be regarded as "the ultimate goal they had to achieve." He noted, "It is true that whenever the Grammys came around, discussions about whether they would win consistently circulated among the media and fans, and there was a belief that they would only be 'truly' recognized in the United States if they won a Grammy."
However, the analysis noted, "The Grammys' creation of a separate 'APMP' award was tantamount to a declaration that Asian music (including K-pop and non-Western/non-English music) would be treated separately from the Grammys' 'main stage.' This implies that BTS, who are already established as musicians not only in Korea and the U.S. but globally, do not necessarily need to obsess over the Grammys." It continued, "Given that there would undoubtedly be debate among the media and fans regarding whether they accept the award or not under these circumstances, their voluntary refusal is significant in that it allows them to distance themselves from various controversies while clearly expressing their opposition to the Grammys treating non-Western/non-English music as a form of segregation."
Critic Im Jin-mo interprets BTS's recent decision as a resistance chosen instead of compromise in the face of the Grammys' conservatism, which prioritizes ratings and buzz while withholding fair evaluation. He viewed the decision not to submit as "a complete 'declaration of independence' from Grammy authority, signifying that they will no longer force K-pop's identity to conform to American standards."
Critic Lim also highlighted the potential impact that BTS's decision is expected to create. He pointed out, "Just as The Weeknd's past declaration of a Grammy boycott stirred up public opinion in the local music industry, the fact that a single Asian artist has rebelled against a massive awards ceremony and opened a forum for public discourse demanding change demonstrates immense influence in itself."
#WeStandWithBTS
All seven BTS members stand united in their decision not to submit to the Grammys this year. ✊
"We’ve decided not to submit our work for this year’s Grammy Awards. We hope music will be recognized and loved for what it is, rather than being divided by region or language. Thank you, as always, to ARMY and everyone who supports us." 🔥
When Forbes said this about BTS and Grammys:
"But as BTS continue smashing records and the Grammys continue to lose relevance, who really needs who?"
🗣🗣
[NEWS] #JHOPE has been announced as the new model of Colgate Optic White Vitamin C! 🔥
https://t.co/8lX1wjyGfX
J-HOPE X COLGATE IS COMING
#jhopexColgate
🚨#BTS × Calvin Klein teases an upcoming Pajama Edition collaboration, inspired by “NORMAL.”
📅 Pre-orders begin: August 4, 2026.
#BTSxCalvinKlein#BTS_NORMAL
NOT JUNGKOOK SAYING HE LOST AURA BC HIS OUTFIT WAS GONE IN PARTY ANIMALS LMAOO😭😭
🐰: "No, my glasses, my hat… my style is gone"
🐰: "I've lost my aura."
WHY IS HEBSO UNSERIOUS😭😭