Switching brokerages? Your clients won’t even notice if your personal brand is on point.
New company, same you—your clients stay loyal if your brand’s strong.
I once asked a broker where he used to work after a switch. He just laughed and said, "Does it really matter?" Spoiler alert: it doesn’t.
Whenever I talk to someone in my field, I save their info as "X person doing Y + a note." And guess what? 99% of the time, I have no clue what company they work for. What I actually remember is the person and how they came across.
Focus on your brand, not the logo on your business card.
Some deals are like junk mail - you know they belong in the trash before you even open them.
The best investors save themselves time (and headaches) by spotting red flags early - before sinking hours into underwriting, booking flights for tours, or tying up legal dollars on a contract.
It’s painful to go through the full process - underwrite, tour, negotiate, contract - only to discover something that could’ve been caught in the very first email or call.
These are some of the ‘junk mail’ of value add acquisitions:
Price expectations: If you know the market rents and sale comps, and even a “lowball” offer would feel generous… straight to the shredder.
Location isolation: If I have to zoom out five times on Google Maps before I see another roofline… pass. (Unless it’s an STNL with a tenant who thrives in that exact spot and could be easily backfilled.)
Deal size: If the property’s too small to justify opening an office, it’s not worth the brain damage.
Accessibility: If getting in and out looks like a Rubik’s Cube of U-turns, hard lefts, and median cuts… next.
Tenant concentration: If one tenant is +40% of the GLA and their lease rolls in two years… unless there's an amazing backstory - enjoy that heartburn.
Demographic mismatch: If the asset type depends on high incomes but the local trade area screams paycheck-to-paycheck… no thanks.
Anchor dependency: If the entire center’s value hinges on one weak or non-committed anchor… pass.
Safety: if you wouldn't let your mom/wife/daughter walk the property alone - quick pass.
The faster you filter the junk, the more time you have to chase the real opportunities.
@ErikTSexton As long as the money is there or easily available it’s all good. Someone put one of our properties under contract and we got his OM still trying to raise the capital a few days before the end of DD..
Calling a prospect at 8 AM is like showing up to a party while the host is still vacuuming.
They’re too busy fighting off 12 “just checking in” emails
The sweet spots?
10–11 AM → They’ve had coffee, the inbox fire is under control.
4–5 PM → The day’s winding down, and a call feels like a welcome break before heading out.
Worst times? Right after lunch (the food coma is real) or first thing in the morning (good luck competing with their inbox).
Curious though - what’s your “golden hour” for calling?