If you've been in PR or tech journalism for 20 years or longer, this post will put a smile on your face: 'From snail mail to QR codes: how has PR changed since 2003?' https://t.co/xukkizznfL #A3is20#StoragePRSpecialists
'We bridge the gap between the analyst world and the practitioner world - that’s what allows us to see both sides.' Max Mortillaro of the Osmium Data Group shares why understanding both perspectives matters on the latest #A3Podcast. LISTEN NOW: https://t.co/8UgsDHqFxt
#PRTip: Slow down when delivering a briefing. Your interviewer may need time to absorb the information, take notes, and ask thoughtful questions. #StoragePRSpecialists
Europe wants its data to remain in Europe. The EU’s new 'Made in Europe' strategy aims to increase investment in domestic cloud, AI, and data storage infrastructure while strengthening digital sovereignty: https://t.co/OXsgQpwaAw #StoragePRSpecialists#DigitalSovereignty
NEW EPISODE of the #A3Podcast out today! Featuring Max Mortillaro and Arjan Timmerman of the Osmium Data Group discussing the gap between AI hype and operational reality in the #DataStorage industry. LISTEN NOW: https://t.co/8UgsDHqFxt #StoragePRSpecialists
Sun, burgers and Pimm’s: it’s barbecue season! But what has this got to do with PR? Here are some similarities between PR and your alfresco dinner! https://t.co/GUrhWm9U6H #A3Blog#StoragePRSpecialists#GetThePower
TOMORROW, a new #A3Podcast episode featuring Max Mortillaro and Arjan Timmerman of the Osmium Data Group drops. Hear why 'storage is just the means to an end - the end is proper data management and governance.' Listen here: https://t.co/8UgsDHqFxt #StoragePRSpecialists
#PRTip: If you are about to issue a customer win release or a case study, check that the end user spokesperson will be around to take media calls and not leaving for a week-long trip for example. #StoragePRSpecialists
Out this Wednesday! Max Mortillaro and Arjan Timmerman of the Osmium Data Group join the #A3Podcast to discuss AI hype vs. reality, #EnterpriseStorage evolution, and what customers really need from vendors today. Subscribe now: https://t.co/8UgsDHqFxt #AI#StoragePRSpecialists
New form of NAND flash data storage for deep space missions can survive 1 million rads: https://t.co/oxeXj4zVFZ via @physorg_com. #StoragePRSpecialists
A NEW episode of the #A3Podcast is coming soon! Max Mortillaro and Arjan Timmerman of the Osmium Data Group unpack why 'no two vendors are doing the same thing, yet traditional reports keep presenting them the same way.' Catch up before the release: https://t.co/8UgsDHqFxt
#PRtip If your press release only talks about your company, it's probably not a story.
The most effective media pitches connect company news to a wider industry trend, challenge or market shift. Journalists cover industry impact, not company updates. #StoragePRSpecialists
The “big three” cloud providers are increasingly indistinguishable at the infrastructure layer: compute, storage, and networking are now commodities. The real differentiators are AI, governance, pricing, and ecosystem fit. https://t.co/eHFe1r619d #StoragePRSpecialists#Cloud
A new #A3Podcast episode featuring Max Mortillaro and Arjan Timmerman of the Osmium Data Group drops next week! Don’t miss this conversation on #AI, #DataStorage, and data management. Listen to past episodes here: https://t.co/8UgsDHqFxt #StoragePRSpecialists
The future of resilient infrastructure is here: Space Solar and Lonestar have signed a LOI to host sovereign data storage on orbital power platforms, combining space-based solar power with off-world data storage. https://t.co/FNuLFmAO6O #StoragePRSpecialists#NextGenStorage
#PRTip: When you have a briefing with a channel publication coming up, get one of your resellers to agree to speak to the editor should they ask for the channel point of view. #StoragePRSpecialists
#PRtip Bank holiday weekends are underrated PR opportunities.
Newsrooms are quieter, audiences are scrolling more and journalists still need stories.
Most PR wins don’t come from huge campaigns.
They come from good timing. #StoragePRSpecialists
More companies are being hit with massive, unexpected AI cloud bills on platforms like AWS, often caused by leaked API keys or runaway AI model usage that racks up tens of thousands of dollars in charges. Learn more: https://t.co/fNEPO5c0G5 #StoragePRSpecialists#GenAI
Data sovereignty is no longer just a compliance issue, it’s become a enterprise storage challenge. As AI, geopolitics, and cross-border regulations collide, organisations need infrastructure that delivers control: https://t.co/OsnxIAWbeC #StoragePRSpecialists#DataSovereignty
Enterprise tech PR rarely fails on budget.
It fails when the story isn’t clear, targets the wrong media or lacks urgency.
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