A&A Foundation

We are an organisation concerned with good health and well-being. Our mission is to raise awareness about mental health disorders, depression and anxiety

[A&A Foundation @AAGroup50383867]

1/1 CAMPAIGN BRIEF
NGO ;The A and A Foundation
Project
SDG 3 ;good health and well-being specifically Academic stress
Research Paradigms;
Positivism and Constructive Approach Planning Strategy... SOSTAC/SWOT Analyses.
Community: the Ghana Institute of Journalism

[A&A Foundation @AAGroup50383867]

We will be glad to hear your responses as u participate in this campaign to help achieve the SDGs.
Thank u.

#GIJSDGCAMPAIGNPROJECT2022

[A&A Foundation @AAGroup50383867]

#haveyoursay
Has this poster enlightened you?
Would it make you change your attitude and behaviour towards the act?
What would u like to add to the message in the poster or TV Adv?

[A&A Foundation @AAGroup50383867]

@PraiseNutakor @EladHub

[A&A Foundation @AAGroup50383867]

1/1 CAMPAIGN BRIEF
NGO ;The A and A Foundation
Project
SDG 3 ;good health and well-being specifically Academic stress
Research Paradigms;
Positivism and Constructive Approach Planning Strategy... SOSTAC/SWOT Analyses.
Community: the Ghana Institute of Journalism

[A&A Foundation @AAGroup50383867]

5/5

Partners
(Career counselling and guidance Unit,GIJ)
FOPAM

#AdvertisingCreativeStrategiesClassof2022
#SetAchievableAcademicGoals
#ItsOkayNotToBeOkay

[A&A Foundation @AAGroup50383867]

4/5
Mandatory Elements... Corporate Identity elements and conformity statements.

Media Strategy:Street posters,Tv ads and documentary,social media strategies.

[A&A Foundation @AAGroup50383867]

3/5

Marketing STRATEGY.Segmentation(S), Targeting(T), Positioning (P)

Creative Strategy:Omission and Suggestion

Using a campaign dubbed “Mindful Mandate”,we aim at creating awareness on academic related stress and how it can be controlled and also sensitise the public

[A&A Foundation @AAGroup50383867]

2/5 Campaign Objectives
Advocacy;encouraging students to set achievable academic goals , effective time management, social support, positive reappraisal among others (to about 70% of the students in a year)
b)Counseling

Target market:Undergraduate Students

[A&A Foundation @AAGroup50383867]

Partners
(Career counselling and guidance Unit,GIJ)
FOPAM

#AdvertisingCreativeStrategiesClassof2022
#SetAchievableAcademicGoals
#itsokaynottobeokay

[A&A Foundation @AAGroup50383867]

CAMPAIGN BRIEF
NGO ;The A and A Foundation
Project
SDG 3 ;good health and well-being specifically Academic stress
Research Paradigms;
Positivism and Constructive Approach Planning Strategy... SOSTAC/SWOT Analyses.
https://t.co/IbL4iLJKfR: the Ghana Institute of Journalism

[A&A Foundation @AAGroup50383867]

CMS :creating awareness on academic related stress and how it can be controlled and also sensitise stakeholders on how diligent the issue is.
Mandatory Elements Corporate Identity elements and conformity statements.

#Media Strategy:Street posters,Tv ads ,documentary,social media

[A&A Foundation @AAGroup50383867]

CAMPAIGN BRIEF
NGO ;The A and A Foundation
Project
SDG 3 ;good health and well-being specifically Academic stress
Research Paradigms;
Positivism and Constructive Approach Planning Strategy... SOSTAC/SWOT Analyses.
https://t.co/IbL4iLJKfR: the Ghana Institute of Journalism

[A&A Foundation @AAGroup50383867]

Target audience:Undergraduate Students

Marketing STRATEGY.Segmentation(S), Targeting(T), Positioning (P)

Creative Strategy:Omission and Suggestion

[A&A Foundation @AAGroup50383867]

CAMPAIGN BRIEF
NGO ;The A and A Foundation
Project
SDG 3 ;good health and well-being specifically Academic stress
Research Paradigms;
Positivism and Constructive Approach Planning Strategy... SOSTAC/SWOT Analyses.
https://t.co/IbL4iLJKfR: the Ghana Institute of Journalism

[A&A Foundation @AAGroup50383867]

Campaign Objectives
Advocacy;encouraging students to set achievable academic goals , effective time management (to about 70% of the students in a year)
b)Counseling;Linking counselors and psychologists to the students facing with this problem to interact with them biweekly

[A&A Foundation @AAGroup50383867]

CAMPAIGN BRIEF
NGO ;The A and A Foundation
Project
SDG 3 ;good health and well-being specifically Academic stress
Research Paradigms;
Positivism and Constructive Approach Planning Strategy... SOSTAC/SWOT Analyses.
https://t.co/IbL4iLJKfR: the Ghana Institute of Journalism

[A&A Foundation @AAGroup50383867]

CAMPAIGN BRIEF
NGO ;The A and A Foundation
Project
SDG 3 ;good health and well-being specifically Academic stress
Research Paradigms;
Positivism and Constructive Approach Planning Strategy... SOSTAC/SWOT Analyses.
https://t.co/IbL4iLJKfR: the Ghana Institute of Journalism

[A&A Foundation @AAGroup50383867]

#GIJSDGCampaignproject2022.
CAMPAIGN BRIEF
NGO ;The A and A Foundation
Project
SDG 3 ;good health and well-being specifically Academic stress
Research Paradigms;
Positivism and Constructive Approach
Planning Strategy... SOSTAC/SWOT Analyses.
#ItsOkayNotToBeOkay

[A&A Foundation @AAGroup50383867]

#GIJSDGCampaignproject2022
#Sensitizationdrive
#Stimuluspackage
#Comingsoon
#Anticipate

[A&A Foundation @AAGroup50383867]

Let’s learn ✍️

[A&A Foundation @AAGroup50383867]

Do you really know what mental health is?